Five Scenarios of TrafficBack Monetization: How to Make Up to 20% of Additional Income?

So, whether you are an experienced or a beginning advertiser working with Push subscriptions, there is always a risk that your visitors may simply ignore or close a subscription window. But imagine that you get income from all of your visitors, even those who didn’t subscribe to push notifications. How large would your wallet grow - for 15%, 20%, or even more?

If you think that this sounds too good to be true, well, we hasten to let you know - this is exactly what the TrafficBack feature can do. And no significant effort is required. Read on and learn how to boost your income in the easiest way possible.

Briefly about TrafficBack: what’s that?

As always, let’s start with a short description. In a nutshell, TrafficBack is a link that helps you monetize literally all of your visitors.

With TrafficBack, you can make money no matter which actions your website visitors take. They are redirected to a relevant offer that meets their characteristics (GEO, OS, or platform) in case your initial one didn’t evoke enough interest in them. Redirection accuracy is ensured by advanced PropellerAds Rotation Algorithm - it chooses the right offer to display regarding user’s data. As such, TrafficBack delivers the most suitable offer and potentially brings about 20% more income to you.

Let’s imagine a likely case when TrafficBack can bring you some additional income. Say, you are an advertiser and you work with push subscriptions. Obviously, you get money when a user comes to your landing page and subscribes.

However, this is not something that happens all the time - some users block or swipe opt-in windows away, the others have iOS devices that don’t support Push notifications. With the TrafficBack link, you will have a second chance to monetize them and get money even if they don’t subscribe.

Traffic types to monetize with TrafficBack

TrafficBack works for numerous traffic types, including: 

  • Pop traffic
  • Redirect traffic
  • Pre-landers
  • Social traffic (WhatsUp, Facebook, etc.)
  • SEO (search engines traffic)
  • Remnant (mind that this applies to traffic you didn’t manage to sell, not the low-quality or fraud one)
  • Banner traffic

As you can see, TrafficBack will come in handy in most cases, so whatever traffic type you prefer, it makes sense to keep this feature in mind.

Situations when TrafficBack is exceptionally useful

Let’s see how TrafficBack can help you get more cash in specific situations. Here are the most common scenarios when you will find TrafficBack really efficient:

  1. User subscribes or blocks the push subscription form;
  2. User closes the subscription window or swipes it on a mobile device;
  3. User is an active subscriber already;
  4. User comes to your offer from the unsupported target (platform, OS, or browser);
  5. User presses the Back button in his browser window.

As you can see, TrafficBack covers most of the scenarios when users don’t perform the target action, namely - subscription. 

This way, you can have a second monetization chance and earn with each visitor, even if he skips your initial offer. In a word, you can rest assured that all of your money was invested in traffic smartly - with TrafficBack, no losses are waiting for you.

So, let’s say, your visitor blocks the subscription form and doesn’t want to get any notifications. With TrafficBack, after blocking the opt-in request, he will be redirected to another relevant CPA offer from PropellerAds network, which is your second chance to monetize the traffic you have already purchased. As we mentioned above, PropellerAds chooses relevant offers for user redirection based on the Rotation Algorithm. 

Being an advertiser, you should also pay special attention to the last scenario - the one when your visitor clicks the Back button, like this:

Why is this option most appropriate for affiliates who strive for additional monetization? You see, when you rely on four previous scenarios, your subscribers are redirected from your offer pre-lander to those chosen by the ProPush system. Even though they are relevant, what you need is people’s further interaction with your offer. Instead, you can just set TrafficBack to the Back button, and it will do the work. 

TrafficBack is especially efficient when you work with Push notifications directly and use landing pages to collect subscribers. And if you are one of such affiliates, this is especially the case to set TrafficBack to the Back button. This way, you will get more income without any impact on your funnel. Why would you miss the chance of monetizing even those visitors who decided to leave?

How to make things work even better with TrafficBack?

You have two options of using TrafficBack for your analysis, further optimization and additional monetization:

  • You may generate a single TrafficBack link and set it for all the subscription events: allowed, denied, skipped, or already subscribed. These are the actions your visitors perform when they see an opt-in request. This way, you can monetize traffic following all scenarios. You can regulate this when you set TrafficBack up (see the last section of this article for a screenshot).
  • The second option is generating multiple TrafficBack links and setting them to each of the subscription events, as described above. In this case, you will see exact statistics regarding every scenario and user’s action performed.

What is more, if you are striving for better optimization, we recommend passing your traffic sources data to the system and this way - estimate the performance of each. As a result, you will be fully aware which traffic sources are worth more investments. 

Which income boost should you expect with TrafficBack?

Guess, we’ve discussed theory enough, and now let’s move to practice. The statistics show how efficient TrafficBack can be:


What exactly do these numbers say? During one week, our partner received almost 44K subscribers who brought him $965. His preferred payment model is Revshare, which means that not only new subscribers, but also the old ones bring revenue. 

After setting TrafficBack for all types of events, he received $166 more, which is 17% of his general income. Not bad! 

However, 17% is not a limit - you have all chances to receive more. The percentage depends on the traffic you work with, namely GEO, OS, and platform. From our partners’ experience, you can count on 20% of growth or so.

How to get started with TrafficBack?

Setting TrafficBack up won’t take more than a minute of your time. Just enter your account and scroll a bit down, until you get to the second section. Choose TrafficBack option and you will see the following window:


Now choose events and zones for TrafficBack and additional income will start falling into your pocket soon. 

Wait no longer - the faster you set your TrafficBack up, the earlier your revenue will grow!


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