If you’ve been wondering how the ProPush constructor actually works in practice, Desha’s case study is the perfect practical example. 

What is ProPush Constructor? 

This is a landing page builder that provides ready-to-use layouts delivered as an archive, allowing clients to edit, customize, and adapt the pages to their specific traffic and monetization needs.

It comes with a pre-set and tested main flow: you choose between landing pages of various categories, each offering an interactive flow.

There are plenty of flows: from longer ones, like Survey, to super-short ones like Player. Here is the full list of what we currently have:

Besides the main flow, each page includes up to 9 monetization zones: classic push notifications, auto redirects, and more. No matter which one you choose, all of them are built to deliver strong results.

All you need is to pick the flow and launch it as is: the default version is fully functional and ready to perform. You can start driving traffic immediately and estimate the results.

If you want to go further, you’re free to change your design and play around with various versions: you’ll get an archive with all the files needed to customize the page for your exact traffic needs.

So Desha tried the constructor with Facebook Ads, and here is what he got.

Case Study Quick Overview

• Traffic Source: Facebook Ads
• GEO: Tier-2/Tier-3
• Spent: $18793.91 (what Desha spent on his traffic)
• Revenue: $30,993.800 (money generated by the constructor solution and paid by Propush)
• Profit: $12,199.89 (net money that Desha had)
• ROI: 39%

You can try out the ProPush constructor at Desha’s affiliate link to thank him for sharing: start earning with the Constructor right now!

Constructor In Action

Desha: What made me excited to try it is that I can easily edit the landing pages to change creative angles to fit my niche.

You don’t actually need to build anything from scratch. Everything is already set up, so you just customize the page to match your audience and start working with your usual traffic sources.

Here’s how Desha did it.

Setting Up The Facebook Campaign

At first, Desha tried the Finance Survey category, but later switched to Clickbox. As he explained, Clickbox fit his creatives and overall traffic strategy better.

Here’s what the default Clickbox landing page looks like:

As the constructor lets you customize the page, Desha made a few changes:

• Updated the welcome message to match his Facebook ad headline
• Added the 1st deposit bonus amount and currency for each GEO
• Replaced the icons to match each country’s flag

Quick tip from our expert: Constructor is all about flexibility. Updating the wording on the LP is the first and easiest customization you can make to start A/B tests, comparing the default designs with yours. Remember to follow the policy guidelines of your traffic source, though.

Then he set his Facebook campaign like this:

• OS: Android + IOS
• Device: Mobile
• Carrier/Connection type: all
• Tracker: Skro

The Testing Phase

Every day, Desha tested new GEOs and creative angles. The landing page constructor let him change any element of the page, which he actively used – and A/B tested every change.

Below is a landing page example from his Finance Survey category: Desha highlighted the elements he edited to test different GEOs and angles.

The screenshot is provided by the publisher. You can always check actual ready previews at your Propush dashboard.

The First Results and Scaling

The month passed, and, as we’ve already given away, the results were impressive. Here are the stats from Desha’s ProPush account:

And here is what Skro shows – as he explained it, it shows lower revenue than the actual earnings, as some leads didn’t appear in the tracker:

Can this be scaled? Absolutely. First, let’s give the floor to Desha. Here’s what he said:

There are many ways to scale. The most important thing to understand is that what works for me doesn’t necessarily mean it will work for you. You have to test different approaches and stick with what performs best for your setup.

Once you find the best-performing creative and the highest-volume bid strategy, you can scale it further using a bid cap campaign. It means you set a maximum bid per conversion, so the platform won’t bid above that amount. This allows you to control the maximum cost while you try to increase volume.

To Sum It All Up

What did we see from Desha’s case? 

The ProPush constructor lets you save time on building and testing monetization flows from scratch: everything is already set up and ready to go. See how short this case study is? That’s because there wasn’t much to struggle with. Customize, launch, optimize – and that’s pretty much it!

And now, here’s what our expert adds:

Constructor is all about testing and finding what performs best for you with total flexibility on your side. Apart from Clickbox and Finance templates that Desha tested, we offer a variety of templates on the platform with a variety of flows - playable, one-step, multi-step, all come with a strong monetisation engine from us, which ensures that you’ll always have great ROI in your media buying. Also, it works well not only for FB, but for pop, push, and banner traffic. Let’s get it tested!