ProPush.me can be a great tool for both stand-alone work and extra monetization of traffic. However, it might be a bit tricky to find your way around — especially if you are a rookie publisher or affiliate marketer.
We spoke to our customer support agents and revealed the most common issues clients usually face with their monetization efforts — to give you an ultimate guide on how to do things right, of course.
Setting up a ProPush Smart Tag for monetization is pretty easy: just several steps and you’re done. Still, it requires some technical skills (or a team that has ones). Let’s see what pitfalls might wait for you when you add a site and set all that technical stuff.
It would be a great disappointment if your monetization efforts end even before the start, so make sure you know what websites and landing pages we accept. It’s just several simple rules:
Many publishers and affiliate marketers use out-of-the-box solutions for their landing pages: for instance, constructors in some trackers. However, you won’t be able to verify such a page at ProPush, so we recommend you to do it yourself or order at some freelancer marketplace.
Ah, yes! Also, check if your site’s/page’s content meets our requirements: you can read them all here: Rules for the landing pages.
Another popular question coming to our support agents is how to verify a website or a page. We offer two verification options: the one using a code, and another one using a special HTML file. The latter one causes the most showstoppers, so here is a helpful checklist:
To start earning with ProPush, you need to install a push tag and an sw.js file. It’s essential: many of our pubs and advertisers miss one of the points. So, once again, it’s always two steps:
If you miss at least one step or install something incorrectly, it all won’t work — and you won’t even have a chance to monetize your traffic. Still, don’t think we’ll just leave you to grapple with all of this alone: you can always contact our support team at support@propush.me.
ProPush default settings allow you to add only three landing pages or websites at a time. What if you feel that you need more sources to get higher profits? No worries — we can easily do it if you contact our support team. The crucial mistake here will be to simply walk away not knowing we can help!
You set everything up, and it’s half the battle! Still, make sure that you keep doing things right and purchase the right traffic to monetize with ProPush.
If you are an affiliate marketer and want to set our Smart Tag on your CPA offer page, make sure you are allowed to do it. The thing is not every CPA network is okay with landing pages that collect push subscriptions. So, choosing the right network is essential to collect high-quality traffic — and not feel uneasy about a possible campaign ban.#nbsp;
Our Telegram chat is at your service: feel free to discuss CPA networks that will perfectly match your ProPush campaigns.
When you work with paid traffic at ProPush, you are free to choose any kind of it. However, if you use the one collected from push notifications, your results will most likely be frustrating. Why so?#nbsp;
When you send traffic from push notifications, it means you attract users who already have at least a couple of push subscriptions. Imagine how many alerts they might receive daily? It’s not likely that most of them will happily subscribe to at least one more source of notifications. Even if they do, they won’t interact with notifications that much, so both subscription and conversion rates will suffer.
A tip: the best working traffic type is pop, but you can mix and match various options, including social, SEO, redirect, banner, and remnant traffic ( traffic that wasn’t sold by targeting).
The last but not least part of your deal with ProPush is to track and optimize your campaigns. What can go wrong here and prevent you from getting the best possible results?
The best thing about this problem is that it’s not one at all. What is it about? There are affiliates who want to get some extra profit from their CPA offers by adding a ProPush Smart Tag. Sometimes they see conversion rates going down after they activate push collection at their offer pages. As a result, they drop their campaigns and leave. We don’t recommend you follow their example and this is why:
First, make sure you set the postback right. To do it, you need to add the Click ID and Source ID parameters in relevant fields.#nbsp;
Here you will find all setting details: Instructions for Postback ProPush.me
As you now know, you can leave the Source ID field empty and don’t send your sources to a tracker. Still, our experience shows that such a decision might be a mistake.
Using the Source ID, you can separate your traffic sources. It allows you clearly see how well every source works, instead of guessing which one of the overall mix performs better. So, you get access to more thorough information on your campaign and can optimize it more efficiently.
For example, when you track your sources, you can easily reveal the low-quality traffic one — and exclude it for instant improvement.
As you see, the devil is not so black as he is painted. You can overcome most of the possible issues pretty easily — and if you need help, we are always around at support@propush.me.
That’s right, you just set it up on your landing page and get more profit to your campaign without interrupting the main conversion flow. Like, really, no effort and no issues, only simple profit dropping right into your pocket.
To learn how to start earning additional income with Smart Tag, check this video guide out!
And in this article, we hurry up to answer potential questions you may have about the Smart Tag: which traffic types are the best to choose? What are the recommendations to keep in mind? So, if you are a newcomer or just want to fill the gaps in your understanding of Smart Tag, be welcome to read this blog post!
We have prepared a pack of questions and answers about traffic types to work with, as well as some efficiency tips and limitations to remember. Generally, this is a small and simple guide you should follow to make your Smart Tag monetization go like clockwork. So…
Generally, almost all traffic types are suitable for Smart Tag monetization, so just rely on your own preferences. Our team recommends trying pop, redirect, social, remnant, and banner traffic — they really can do magic and bring you significant returns.
According to our inner tests, the best options here are pop, redirect and social ones, while the only traffic type that is not very compatible with the Tag is email.
Pop traffic seems to be a real champion of additional monetization with Smart Tag. However, to boost your profit you can experiment with all those traffic types we recommended higher.
We don’t recommend you to send push traffic for push subscriptions unless you stick to RevShare pricing model.
Also, please mind that our policy doesn’t allow any adult, bot, and proxy traffic.
The main recommendation we have for beginners sounds like this: don’t be afraid to experiment with different traffic types. Test and see what works best for you, because chances are that a certain traffic type will be appropriate for your concrete campaign.
If you combine different types of traffic in your campaign, we recommend sending them to different zones. This way you can estimate how different traffic types perform and which one brings you more profit.
Add sourceid to the corresponding field in the dashboard to start passing the information about your traffic sources to us:
The JS code would be also changed the same way:
Also, we suggest that you should split your traffic regarding sources. Again, this will help you keep everything in order and have a clear idea of what performs better.
With ProPush, you don't need any third-party tracking software to see what is going on with your traffic sources. All the information is available in your dashboard.
So, now you know which traffic types are the best to make additional profit with Smart Tag from ProPush.me. We recommend trying different types of traffic, including win-win options like pop, social, redirect, banner, and remnant. But don’t restrict yourself to these recommendations and feel free to explore new options!
If you think that this sounds too good to be true, well, we hasten to let you know - this is exactly what the TrafficBack feature can do. And no significant effort is required. Read on and learn how to boost your income in the easiest way possible.
As always, let’s start with a short description. In a nutshell, TrafficBack is a link that helps you monetize literally all of your visitors.
With TrafficBack, you can make money no matter which actions your website visitors take. They are redirected to a relevant offer that meets their characteristics (GEO, OS, or platform) in case your initial one didn’t evoke enough interest in them. Redirection accuracy is ensured by advanced PropellerAds Rotation Algorithm - it chooses the right offer to display regarding user’s data. As such, TrafficBack delivers the most suitable offer and potentially brings about 20% more income to you.
Let’s imagine a likely case when TrafficBack can bring you some additional income. Say, you are an advertiser and you work with push subscriptions. Obviously, you get money when a user comes to your landing page and subscribes.
However, this is not something that happens all the time - some users block or swipe opt-in windows away, the others have iOS devices that don’t support Push notifications. With the TrafficBack link, you will have a second chance to monetize them and get money even if they don’t subscribe.
TrafficBack works for numerous traffic types, including:
As you can see, TrafficBack will come in handy in most cases, so whatever traffic type you prefer, it makes sense to keep this feature in mind.
Let’s see how TrafficBack can help you get more cash in specific situations. Here are the most common scenarios when you will find TrafficBack really efficient:
As you can see, TrafficBack covers most of the scenarios when users don’t perform the target action, namely - subscription.
This way, you can have a second monetization chance and earn with each visitor, even if he skips your initial offer. In a word, you can rest assured that all of your money was invested in traffic smartly - with TrafficBack, no losses are waiting for you.
So, let’s say, your visitor blocks the subscription form and doesn’t want to get any notifications. With TrafficBack, after blocking the opt-in request, he will be redirected to another relevant CPA offer from PropellerAds network, which is your second chance to monetize the traffic you have already purchased. As we mentioned above, PropellerAds chooses relevant offers for user redirection based on the Rotation Algorithm.
Being an advertiser, you should also pay special attention to the last scenario - the one when your visitor clicks the Back button, like this:
Why is this option most appropriate for affiliates who strive for additional monetization? You see, when you rely on four previous scenarios, your subscribers are redirected from your offer pre-lander to those chosen by the ProPush system. Even though they are relevant, what you need is people’s further interaction with your offer. Instead, you can just set TrafficBack to the Back button, and it will do the work.
TrafficBack is especially efficient when you work with Push notifications directly and use landing pages to collect subscribers. And if you are one of such affiliates, this is especially the case to set TrafficBack to the Back button. This way, you will get more income without any impact on your funnel. Why would you miss the chance of monetizing even those visitors who decided to leave?
You have two options of using TrafficBack for your analysis, further optimization and additional monetization:
What is more, if you are striving for better optimization, we recommend passing your traffic sources data to the system and this way - estimate the performance of each. As a result, you will be fully aware which traffic sources are worth more investments.
Guess, we’ve discussed theory enough, and now let’s move to practice. The statistics show how efficient TrafficBack can be:
What exactly do these numbers say? During one week, our partner received almost 44K subscribers who brought him $965. His preferred payment model is Revshare, which means that not only new subscribers, but also the old ones bring revenue.
After setting TrafficBack for all types of events, he received $166 more, which is 17% of his general income. Not bad!
However, 17% is not a limit - you have all chances to receive more. The percentage depends on the traffic you work with, namely GEO, OS, and platform. From our partners’ experience, you can count on 20% of growth or so.
Setting TrafficBack up won’t take more than a minute of your time. Just enter your ProPush.me account and scroll a bit down, until you get to the second section. Choose TrafficBack option and you will see the following window:
Now choose events and zones for TrafficBack and additional income will start falling into your pocket soon.
Wait no longer - the faster you set your TrafficBack up, the earlier your revenue will grow!
Propush.me is a special project of PropellerAds, which was designed to simplify the monetization of traffic with push subscriptions. Here we help webmasters and affiliates to earn high revenues on Push notifications.
Being a part of Propeller, we invested all our Push expertise into the development of this dashboard platform. We were the first to launch Push Notifications as an advertising ad format, so we know how to drive value for our partners. With Propush, marketers can additionally monetize their offers using our advanced push tag.
If you have a website, landing page or even a pre-lander with certain traffic volumes (that’s important), then Propush.me is the right option for you. Our platform helps get extra profits from push subscribers collected from your traffic.
We do not provide ready-made solutions, because we believe that a custom landing page will give you better results, since you can make changes to the landing yourself and significantly increase the CR. You have full access to the landing page at any time, there is no interference on our part.
Testing your landings, you can decide for yourself which landing works more efficiently. To create landing pages, you can outsource specialists or use landing page builders. We go on with our talk.
We made sure that working with Propush.me is exceptionally easy. Here’s how it’s done:
We even have a super-detailed quick start guide where you can find comprehensive instructions on how to integrate everything and enjoy additional profits. It’s right here!
You have two options for verifying your website. It will be quite easy. All you need to do is copy the verification code and place it between <head> and </head> tags in your site's source code or download our verification HTML file to the root directory of your website. By following this link, you will find detailed instructions.
A service worker file is a script that you need to upload in your website's landing page's root directory, opening the door to features like push notifications.
sw.js file is needed in order to deliver and show push notifications to those who subscribed before. You can download the service worker file in your personal account along with the tag.
We limit the number of sources to three by default, as we consider this volume optimal, however, the number of sources can be increased on request. If necessary, contact the support team and they will help you figure it out.
The answer is no. Why? Because it doesn’t matter if your users decide to subscribe to push or not – they are not redirected anywhere. The opt-in request is shown on the offer page, and users can freely interact with this page and convert.
At Propush.me, you can make money with Push subscriptions and TrafficBack. How do you make money with Push subscriptions?
There are two scenarios:
A special monetization option, perfect for affiliate marketers is TrafficBack. Your second chance to monetize ALL traffic if your primary monetization method didn’t work out.
Each webmaster can set trafficback to be triggered in certain events: if the user subscribes (=clicks "allow"), if a page visitor is already subscribed, etc.
In other words, we don't have a default scenario. You have to set up how trafficback will be triggered: be it a specific event (consent to receive push, rejection, etc.) or all the events.
Trafficback is paid with Revshare as well.
In your Propush.me account, you can track and optimize the traffic sources, exclude them if there are no conversions, and include the most converting sources to your stats using the parameter Source ID. We encourage the transfer of sources, as it also allows us to better optimize traffic and give our partners better results.
In order to do that, you should pass the ID of the source. Need more information? You can read all the detailed instructions here.
CR (Conversion rate) – is the number of pre-requests to the tag (the whole amount of traffic sent to the landing page/site) divided by the number of actual subscriptions we got from this whole traffic.
First Impressions - identificator which shows how many first impressions we got from the users subscribed on this or that day and who got the first push right after the subscription. The difference between First Impressions and Subscribed you got per one day should not be significant. If the number of new subscribers greatly exceeds the number of first impressions on that day, it’s likely to be low-quality traffic.
Duplicates - users already subscribed to the database of PropellerAds. Duplicates are paid only with Revshare.
CPM (Cost per mille) – the average cost of 1000 impressions per geo/platform/overall.
We really hope that some things have become much clearer. Propush team stays in touch with you, we are ready to answer your questions any time. Ready to earn with push subscriptions? Then see you at Propush.me!
Join our Telegram chat if we haven't answered all your questions.
