![[Case study]: How Desha made $31k with ProPush Constructor in 1 month](https://propush.me/blog/wp-content/uploads/2026/02/propush-desha-case-study-constructor.jpg)
Anthony has no team – but much experience, data, discipline – and the Constructor. Today, he shared how he grew to a 46.96% ROI over three months.
| February | March | April | |
|---|---|---|---|
| Revenue | $8,317.60 | $26,046.08 | $62,687.16 |
| Profit | $4,415.89 | $6,871.94 | $19,724.83 |
| Growth | – | +213% | +141% |
Anthony answered every question without filters. Here's what he said.
I've been an affiliate since I was 14 – back then, it was just pocket money here and there until I realized how much could actually be made. By 19 I was making $30–35K/mo profit and spending it on cars and holidays. That taught me how important reinvesting is. After a Google algo update hit one of my projects, I used whatever money I had left to move deeper into performance marketing. Since then, I've had success across multiple verticals and niches – and now I'm doing well with the Constructor.
↳ 10+ years of real-world experience. Zero jobs outside affiliate marketing.
I'm not revealing the source – it will directly impact my costs by increasing competition. I have competition anyway and always will, but I'm not going to directly impact myself by revealing it.
What I can say: I go broad when gathering data on something new. It gives you a full picture of what works and what doesn't. Everything boils down to profitability. No fluff.
– What made you try the Constructor – and were you skeptical?
My AM reached out and asked if I'd heard of it – I hadn't. Once she explained how it works, I was hooked. I'm not gonna lie, I was a little skeptical at first. I always like seeing what's possible, so I was asking for rough numbers people were making per month – and I was hooked even more with the possibilities. I trust my AM after a long time working together, so my expectations were good.
What I like most is that there's no offer to be capped or paused. Many times with other verticals, I've spent five figures making something work, scaled it, only to be told it's being paused or capped. Then you have to find an alternative with similar performance, which never works out quite the same. With the Constructor, everything is based on YOU. Not third parties pulling offers or hitting caps.
↳ No caps. No pauses. You control the ceiling.
Start small: $20–30/day. Launch well-prepared campaigns and do NOT touch them while gathering data for at least 3 days. Then go in and check segments of traffic with untouched, clean data and optimize accordingly. I like going broad while gathering data on something new – it gives you a full picture. Everything – geos, landers, headlines, buttons – is just variables in one equation.
↳ 3 days of untouched data before any optimization.
Two letters: AI. AI has been a huge advantage for handling optimization at scale and reacting to performance changes faster than I could manually. AI for me is like having a team – but that team is very intelligent across all subjects. A lot needs to be done manually first. Once the working strategy clicks in your mind, let AI replicate that and optimize accordingly.
↳ AI replaced a whole team of optimizers.
You grew from $8K to $62K revenue in 3 months. What was the actual turning point?
Once you become familiar with what a strong campaign looks like, you can begin systemizing and scaling it. Start with one strong geo and focus on making it work before expanding. The data is there. The rest comes down to execution – and everything is on YOU to make it happen. Once the process becomes repeatable, scaling becomes much easier. That's when I moved the daily budget to $2,000/day.
Never give up. I live by this with everything I do. When I see what others can do and prove it works, it fuels my desire to not stop until I reach my goals. You already have proof that the model works. The rest comes down to testing consistently, gathering data, and improving over time. Don't overthink it – just start, and don't touch your campaigns before the data tells you to.
↳ The model is proven. Execution is everything.
Anthony shared his statistics from his tracker – Optimizer.
February 2026 (Optimizer view)
This case study isn’t about a trending vertical, a special traffic source, or a secret trick. It’s about an affiliate who approached a new product the right way: starting small, collecting good data, using AI to optimize campaigns, and staying patient while the model learned.
The model works. What matters most is how well you execute it.
When I started out in affiliate marketing, I used to run a lot of mVas offers and always enjoyed the process of squeezing out profits on tiny margins. You also get a lot of data to work with which I enjoy!
| Monetization Platform | Propush.me (Constructor) |
| GEOs | Multiple — selected from weekly Propush demand digests |
| Campaign Period | March 1 – April 30, 2025 (bulk of revenue in April) |
| Ad Formats | Popunder (testing) • In-Page Push • Banner • Interstitial (scaling) |
| Device / OS | Mobile only • Android (iOS tested, did not perform) |
| Carrier / Connection | All |
| Budget Range | $20/day start → $1,000–$2,000/day at peak |
| Total Spend | $50,290.42 |
| Total Revenue | $75,231.61 |
| Profit | ~$24,941.19 |
| ROI | ~50% |
⚠️ Actual profit is estimated ~$5K higher than postback data reflects, likely due to missing postbacks and recurring push subscription revenue not tracked in real time.
The testing phase was deliberately low-risk. New campaigns launched at $5/day using the popunder format: fast to load, quick to generate data, and cheap enough to run across multiple GEOs simultaneously without burning through budget.
The core metric at this stage was simple: what CPM is Propush.me returning for traffic from this GEO? That number tells you whether there’s enough margin to buy traffic profitably. If the earned CPM covers your cost with room to spare, you have a viable GEO. If it doesn’t, you move on.
Once a GEO proved profitable, the playbook was straightforward: layer in additional formats. Popunder opened the door; in-page push, banner, video, and interstitial scaled the volume. Each format adds a new traffic pool while keeping you in the same winning GEO.
The portfolio of active campaigns eventually grew to 200–300 running simultaneously. Some of these were micro-earners: generating just a few dollars a day, while others were reliable, consistent performers. The micro-earners had their own value: when CPMs spiked in a geo, they’d pop into meaningful profitability without any manual intervention.
Creatives were split across two objectives rather than optimized for a single goal. Some were designed to maximize CTR, driving raw traffic volume. Others were built to improve traffic quality.
Account manager played a useful role here too — sharing insight into what types of campaigns are running on a given traffic source, informing landing page choices and helping align traffic with what advertisers on the Propush side were actually buying.
This is where the setup diverges from a traditional media buying workflow. With hundreds of campaigns active, manual bid management simply isn’t viable for a solo operator.
The solution was an AI-powered optimizer, built using Claude, that adjusts bids in real time based on performance signals. Weekly geo digests from Propush account managers are fed directly into the bidding strategy, flagging where demand was rising before CPMs peaked.
Without AI I might not have been able to be successful. To launch new campaigns in bulk and optimize them without a team, you need a tireless robot working for you, or an insane work ethic.
❌ iOS traffic failed to deliver iOS was tested as part of the arbitrage setup but didn’t generate viable returns. The entire campaign ran on Android mobile exclusively. Don’t assume iOS will mirror Android performance in this model – test it, but don’t count on it.
The campaign ramped gradually: March served mainly as a testing and learning period, with the bulk of revenue arriving in April once winning GEOs and formats were locked in and scaled.
⚠️ As mentioned above, part of the revenue was not reflected in the tracker/postback data, so while the tracker showed ~40% ROI, the actual final profitability was higher.
| ⚠️ South Africa delivered the highest CPM at $8.65 — nearly double Brazil and Nigeria — despite lower traffic volume. Brazil and Nigeria drove the most impressions and anchor total revenue. Mexico punched above its weight on conversions relative to impressions, suggesting strong traffic quality. Egypt and Peru work best as always-on, AI-managed micro-earners. |
This case study isn’t about a complex funnel or an exotic traffic angle. It’s about a disciplined, systematic approach to arbitrage — lean testing, quality-aware creatives, AI-managed optimization, and steady scaling into proven GEOs. The margins aren’t enormous, but they’re consistent, and the model scales without the usual affiliate headaches. For anyone comfortable with data and willing to invest in the right tools, the Constructor model is worth a serious look.
If you want to thank our partner for sharing his case study, join ProPush.me at his affiliate link
This is the perfect example of where affiliate marketing is moving today.
Recipe
Interested in trying Propush.me Constructor? Reach out to your account manager for top GEOs and traffic source recommendations before you launch.
What if your next landing page was already tested and profitable before you even launched it?
Sounds like the perfect scenario for affiliates and publishers, right?
Good news – it’s now possible.
Meet Constructor – ready-made HTML templates from ProPush. They’re fully customizable, easy to host on your own server, and designed to maximize both performance and revenue.
Let’s take a closer look at why Constructor can become a powerful tool for affiliates and publishers.
Constructor is a monetization tool built around pre-tested landing page templates delivered as a downloadable archive.
Inside the archive, you’ll find all the files required to customize the template: edit the design, adjust the structure, and fine-tune the pages to match your traffic and monetization strategy.
After generating and downloading the archive, you can host the template on your own server and customize it based on your traffic sources and revenue goals.
Each template already includes a tested user flow. Depending on your funnel structure, you can use longer engagement-focused experiences or shorter conversion-driven formats.
One of Constructor’s key advantages is its built-in monetization architecture. Every page includes up to nine monetization zones, combining redirect scenarios triggered by different user behavior patterns and classic push notifications.
All monetization elements work together through a smart ad rotation engine designed to maximize revenue from every user interaction.
If you prefer to start simple, you can launch the default template version first. It’s fully functional, ready to run, and provides a smooth entry point for working with Constructor.
Now, let’s explore what benefits Constructor can offer to you.
Many advertisers and brands provide ready-made creatives. However, they’re rarely optimized with your revenue goals in mind.
In most cases, you get limited flexibility, little control over user flow, minimal testing opportunities, and almost no room for layered monetization.
You bring the traffic, but you don’t control the outcome.
Constructor changes that.
Let’s see how it addresses these challenges and gives you more control over your monetization strategy.
With Constructor, you’re no longer limited by someone else’s setup.
You host the template yourself, customize every element, adjust the funnel structure, test different logic, and scale the approaches that perform best.
One template doesn’t have to mean just one revenue stream.
Constructor allows you to combine multiple user actions within a single funnel and monetize traffic at several interaction points.
When a user clicks anywhere on the page, a popunder opens in a new tab.
Additional revenue can be generated when a user interacts with push notifications.
Traffic can also be monetized when a user exits the page or does not match certain conditions.
The monetization logic is flexible. You can manage it directly through the interface or modify it at the code level if deeper customization is required.
There is also a core set of required user actions that keeps the funnel functioning correctly, along with optional monetization layers such as push notifications.
Technically, you can disable certain elements if needed. However, we recommend starting with the full configuration, as it’s designed to deliver optimal revenue performance. Removing too many components may naturally reduce results.
With Constructor, even if a user doesn’t convert on the primary action, additional monetization layers help extract more value from the same traffic.
Each monetization zone can be tracked independently.
This allows you to clearly see which parts of the funnel perform best, where improvements are needed, and where the main revenue is generated.
Inside the ProPush platform, you get detailed zone-level statistics in a convenient interface.
For more advanced analytics, you can also retrieve performance data via API and integrate it into your own reporting system.
If you use external trackers, flexible postback settings allow you to pass all necessary data and analyze campaign performance within your existing tracking stack.
Why run just one funnel when you can test multiple variations?
With Constructor, you can create an unlimited number of funnels per day, allowing you to experiment with different angles, adapt to various GEOs, and quickly respond to traffic trends.
Constructor templates are already structured with traffic specifics in mind, based on what typically performs best.
This means you start with frameworks that are already optimized and tested.
At the same time, you maintain full flexibility. You can adapt the structure to your offer, refine it for your traffic sources, and tailor it to the behavior of your audience.
Getting started with Constructor is straightforward.
A quick overview of how to get started with ProPush Constructor.
Log in to your ProPush account and open the Constructor section.
Submit a request and describe your traffic and goals. Detailed answers help the team review and approve access faster.
You may also be asked to pass a traffic quality check as part of the approval process.
Select a ready-made HTML template built around a proven offer funnel.
Download the archive and host the template on your server. The default version is fully functional and can be launched immediately.
You can start sending traffic right away and analyze the performance before making any changes.
Once you’re ready to optimize, you can customize the text, visuals, and structure of the template. All files are included in the archive, and technical documentation is provided to guide you through the process.
Constructor offers full flexibility, but it’s often best to begin with the tested default setup, validate your traffic, and only then gradually refine the funnel.
Over-customizing too early may impact performance, while the default configuration is already structured to convert.
Quick fact: Constructor supports multiple verticals and has already helped publishers increase revenue by up to +45%*.
*Based on aggregated internal testing across multiple verticals and traffic types.
Constructor is not just a collection of templates.
It’s a complete monetization framework that allows you to control your funnel, launch faster, and build flows designed to perform from day one.
Instead of relying on a single payout, you create a system where multiple user interactions contribute to overall revenue.
With monetization built directly into the user journey, your traffic is optimized not only to convert — but to perform consistently.
Ready to build your own flow?
If you’ve been wondering how the ProPush constructor actually works in practice, Desha’s case study is the perfect practical example.
This is a landing page builder that provides ready-to-use layouts delivered as an archive, allowing clients to edit, customize, and adapt the pages to their specific traffic and monetization needs.
It comes with a pre-set and tested main flow: you choose between landing pages of various categories, each offering an interactive flow.
There are plenty of flows: from longer ones, like Survey, to super-short ones like Player. Here is the full list of what we currently have:
Besides the main flow, each page includes up to 9 monetization zones: classic push notifications, auto redirects, and more. No matter which one you choose, all of them are built to deliver strong results.
All you need is to pick the flow and launch it as is: the default version is fully functional and ready to perform. You can start driving traffic immediately and estimate the results.
If you want to go further, you’re free to change your design and play around with various versions: you’ll get an archive with all the files needed to customize the page for your exact traffic needs.
So Desha tried the constructor with Facebook Ads, and here is what he got.
You can try out the ProPush constructor at Desha’s affiliate link to thank him for sharing: start earning with the Constructor right now!
Desha: What made me excited to try it is that I can easily edit the landing pages to change creative angles to fit my niche.
You don’t actually need to build anything from scratch. Everything is already set up, so you just customize the page to match your audience and start working with your usual traffic sources.
Here’s how Desha did it.
At first, Desha tried the Finance Survey category, but later switched to Clickbox. As he explained, Clickbox fit his creatives and overall traffic strategy better.
Here’s what the default Clickbox landing page looks like:
As the constructor lets you customize the page, Desha made a few changes:
Quick tip from our expert: Constructor is all about flexibility. Updating the wording on the LP is the first and easiest customization you can make to start A/B tests, comparing the default designs with yours. Remember to follow the policy guidelines of your traffic source, though.
Then he set his Facebook campaign like this:
Every day, Desha tested new GEOs and creative angles. The landing page constructor let him change any element of the page, which he actively used – and A/B tested every change.
Below is a landing page example from his Finance Survey category: Desha highlighted the elements he edited to test different GEOs and angles.
The screenshot is provided by the publisher. You can always check actual ready previews at your Propush dashboard.
The month passed, and, as we’ve already given away, the results were impressive. Here are the stats from Desha’s ProPush account:
And here is what Skro shows – as he explained it, it shows lower revenue than the actual earnings, as some leads didn’t appear in the tracker:
Can this be scaled? Absolutely. First, let’s give the floor to Desha. Here’s what he said:
There are many ways to scale. The most important thing to understand is that what works for me doesn’t necessarily mean it will work for you. You have to test different approaches and stick with what performs best for your setup.
Once you find the best-performing creative and the highest-volume bid strategy, you can scale it further using a bid cap campaign. It means you set a maximum bid per conversion, so the platform won’t bid above that amount. This allows you to control the maximum cost while you try to increase volume.
What did we see from Desha’s case?
The ProPush constructor lets you save time on building and testing monetization flows from scratch: everything is already set up and ready to go. See how short this case study is? That’s because there wasn’t much to struggle with. Customize, launch, optimize – and that’s pretty much it!
And now, here’s what our expert adds:
Constructor is all about testing and finding what performs best for you with total flexibility on your side. Apart from Clickbox and Finance templates that Desha tested, we offer a variety of templates on the platform with a variety of flows - playable, one-step, multi-step, all come with a strong monetisation engine from us, which ensures that you’ll always have great ROI in your media buying. Also, it works well not only for FB, but for pop, push, and banner traffic. Let’s get it tested!
