Smart Tag — Lazy Profit for Small Budgets [Case Study]

This is another case study from our Follow Along Contest we organized together with the Afflift Forum and PropellerAds. Our partner, nicknamed Viccarterann on the forum, got third place for sharing his monetization efforts, and you are now going to read about his experience.

Why did we find this Follow-Along Contest case study exciting, although the final profit was not that impressively big? Because it vividly shows that works fine even if you have low volumes of traffic, and literally everyone can get their piece of the pie. 

And don't forget to visit the Afflift forum, follow the threads, and share your own insights!

About the Campaign

Viccarterann told us that his campaigns hadn’t been really successful lately. He thought that his main issue was that he picked the wrong offers. So he was determined to concentrate on the PropellerAds network as a very high-quality traffic source and do his best to find suitable converting offers. Here is an overview of his campaigns:

  • Traffic Source: PropellerAds
  • Tracking Tool: BeMob
  • Affiliate Network: Golden Goose, Zeydoo.
  • Type of Offer: Various, including Sweepstakes, Fin Surveys, and Mobile App Downloads
  • Offer Payout: From $0.12 to $1.5
  • Traffic Type: Popunder

Again, his main aim was to find a profitable offer that would convert easily. We mean, he didn’t intend to spend much time on extra monetization — and luckily, he didn’t have to! All that Viccarterann needed was to add a Smart Tag from to this landing page — and don’t think about it again. 

Thanks to his previous experience, he was pretty sure in this step: here is what he said:

— In the last few weeks, I have not sent any traffic to my landing pages, but Propush continued to generate money! Just look at the stats:



Viccarterann willingly shared his checklist for setting up campaigns — including extra monetization tools. 

Here it is:

  • Ask your CPA Network Account Manager about the best offers and TOP GEOs for them
  • Go to a Spy tool for inspiration (for example, a free and easy Spypop)
  • Set up your landing pages (adjust text, images, CTA buttons, languages, etc.). Make at least 3 versions for testing. Once you get the first data, create the improved versions of the best-performing landing pages.
  • Put the BackButton and ProPush scripts
  • Upload them to the server
  • Check that everything is set up correctly
  • Launch the campaigns

Campaign Flow

Viccarterann tried various approaches towards his PropellerAds campaigns. He spoke to his account managers in CPA networks to get the best offers, tried targeting different GEOs, and tested various landing pages — but not that it all worked out. For example, here are his stats with the three new GEOs he decided to test after the other campaigns failed:


As Viccarterann supposed, the reason might be very high competition for the chosen offers. He didn’t blame for it, as the similar campaigns without a ProPush Tag on the landing pages had more or less the same flow. And, what is more, unlike the main offers, did bring some profit:


Not bad for not doing anything — this was Viccarterrann’s verdict on his stats.

However, he needed to start getting profit from his main offers, too — and this time, he decided to change CPA Goal to SmartCPM. It caused a pretty large click loss, but finally highlighted an offer that had potential:


Despite the negative ROI, this offer had the chance to show green numbers later. To optimize it, Viccarterran did the creatives' A/B testing, deleted the worst converting zones with the biggest spending, and changed targeting settings to work only with the Chrome browser.

It didn’t change things much, so he decided to add one more campaign (the one with the -79% ROI on the screenshot above), and combine both campaigns with a CPA Goal model. To do it, he requested the report from the Bemob tracker (it’s a nice feature, try it for your projects, too!) and got detailed information on each campaign:


Now, having more accurate data on hand, he created a new campaign — a combination of the previous two:


Besides, he added a special Backbutton campaign:


It helped! As you see, the numbers finally became green, and the ROI has extremely boosted up to more than 100%. If there was more traffic, the profits would have been much more exciting, but anyway — it works! Tag was still active, meanwhile. Again, it did its job perfectly — and only the small traffic volumes prevented Viccarterran from earning much larger amounts:


As Viccarterann said himself, ‘Not a big deal — but it’s free money!’.

Campaign Results

The two final campaigns kept bringing small but stable profits, with positive ROI and net profits.


So did ProPush:


It turned out that you can install a ProPush Smart Tag once — and earn $1 per day doing nothing else with it. As you see, even the small traffic volumes on the main offer can result in some additional revenue from — so we are not just for high-rollers.

Overall, within a month, Viccarterann got almost $20 of ‘free money’, as he calls them himself.

To Sum Up

So, Viccarterann put the ProPush Smart Tag on all landing pages he used and kept getting subscribers. The more traffic he sent, the more subscribers he got — and nothing changed in the main offers’ flow. He also noticed that when the CTR of his campaigns rose, his ProPush CR percentage also increased — and it was evident even with relatively small earnings.

The best thing Viccarterann found in ProPush is that he didn’t have to do anything special to increase the subscription rates — and he will keep using ProPush for his future campaigns.

Want to try such a lazy monetization?

You are welcome to join today — and share your best case studies, too!

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