Monetizing Traffic with Push Subscriptions: What Can Go Wrong? can be a great tool for both stand-alone work and extra monetization of traffic. However, it might be a bit tricky to find your way around — especially if you are a rookie publisher or affiliate marketer. We spoke to our customer support agents and revealed the most common issues clients usually face with […] can be a great tool for both stand-alone work and extra monetization of traffic. However, it might be a bit tricky to find your way around — especially if you are a rookie publisher or affiliate marketer.

We spoke to our customer support agents and revealed the most common issues clients usually face with their monetization efforts — to give you an ultimate guide on how to do things right, of course.

Setting up a ProPush Smart Tag for monetization is pretty easy: just several steps and you’re done. Still, it requires some technical skills (or a team that has ones). Let’s see what pitfalls might wait for you when you add a site and set all that technical stuff.

Site/landing page mistakes

It would be a great disappointment if your monetization efforts end even before the start, so make sure you know what websites and landing pages we accept. It’s just several simple rules:

  • You need to have a paid domain;
  • Your site must have an SSL certificate (https);
  • You need to have access to the root directory.

Many publishers and affiliate marketers use out-of-the-box solutions for their landing pages: for instance, constructors in some trackers. However, you won’t be able to verify such a page at ProPush, so we recommend you to do it yourself or order at some freelancer marketplace.

Ah, yes! Also, check if your site’s/page’s content meets our requirements: you can read them all here: Rules for the landing pages.

Verification mistakes

Another popular question coming to our support agents is how to verify a website or a page. We offer two verification options: the one using a code, and another one using a special HTML file. The latter one causes the most showstoppers, so here is a helpful checklist:

  • The verification file must be installed and checked from the same browser and device;
  • You need to switch off a content delivery network (Cloudflare, etc.) if you use one.

Push Tag mistakes

To start earning with ProPush, you need to install a push tag and an sw.js file. It’s essential: many of our pubs and advertisers miss one of the points. So, once again, it’s always two steps:

  • Install a push tag inside a body tag as high as possible (not the head tag!);
  • Install a service worker file (sw.js) in the root directory of your landing page or site.

If you miss at least one step or install something incorrectly, it all won’t work — and you won’t even have a chance to monetize your traffic. Still, don’t think we’ll just leave you to grapple with all of this alone: you can always contact our support team at

Sites/Pages limits issues

ProPush default settings allow you to add only three landing pages or websites at a time. What if you feel that you need more sources to get higher profits? No worries — we can easily do it if you contact our support team. The crucial mistake here will be to simply walk away not knowing we can help!

When you are sending traffic


You set everything up, and it’s half the battle! Still, make sure that you keep doing things right and purchase the right traffic to monetize with ProPush.

Traffic source mistakes

If you are an affiliate marketer and want to set our Smart Tag on your CPA offer page, make sure you are allowed to do it. The thing is not every CPA network is okay with landing pages that collect push subscriptions. So, choosing the right network is essential to collect high-quality traffic — and not feel uneasy about a possible campaign ban.#nbsp;

Our Telegram chat is at your service: feel free to discuss CPA networks that will perfectly match your ProPush campaigns.

Traffic type mistakes

When you work with paid traffic at ProPush, you are free to choose any kind of it. However, if you use the one collected from push notifications, your results will most likely be frustrating. Why so?#nbsp;

When you send traffic from push notifications, it means you attract users who already have at least a couple of push subscriptions. Imagine how many alerts they might receive daily? It’s not likely that most of them will happily subscribe to at least one more source of notifications. Even if they do, they won’t interact with notifications that much, so both subscription and conversion rates will suffer.

A tip: the best working traffic type is pop, but you can mix and match various options, including social, SEO, redirect, banner, and remnant traffic ( traffic that wasn’t sold by targeting).

When you track your stats


The last but not least part of your deal with ProPush is to track and optimize your campaigns. What can go wrong here and prevent you from getting the best possible results?

CR rate issues

The best thing about this problem is that it’s not one at all. What is it about? There are affiliates who want to get some extra profit from their CPA offers by adding a ProPush Smart Tag. Sometimes they see conversion rates going down after they activate push collection at their offer pages. As a result, they drop their campaigns and leave. We don’t recommend you follow their example and this is why:

  • According to our partners' feedback CR of the offer doesn't usually go lower than 1%. Your profit from push subscribers will most likely cover this slight collapse;
  • Testing is welcome: if you see CR going down after activating push collection, contact your manager or a support team. Together we will try to figure out the problem and find a way to improve the performance. For instance, we can check if things get better after we set a delay on the first push notification.

Postback setting issues

First, make sure you set the postback right. To do it, you need to add the Click ID and Source ID parameters in relevant fields.#nbsp;

  • Click ID is the unique click identifier; it’s an obligatory parameter;
  • Source ID is the source identifier; it’s not an obligatory parameter.

Here you will find all setting details: Instructions for Postback

Tracking and optimization mistakes

As you now know, you can leave the Source ID field empty and don’t send your sources to a tracker. Still, our experience shows that such a decision might be a mistake.

Using the Source ID, you can separate your traffic sources. It allows you clearly see how well every source works, instead of guessing which one of the overall mix performs better. So, you get access to more thorough information on your campaign and can optimize it more efficiently.

For example, when you track your sources, you can easily reveal the low-quality traffic one — and exclude it for instant improvement.

As you see, the devil is not so black as he is painted. You can overcome most of the possible issues pretty easily — and if you need help, we are always around at

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