If you’ve been wondering how the ProPush constructor actually works in practice, Desha’s case study is the perfect practical example.
This is a landing page builder that provides ready-to-use layouts delivered as an archive, allowing clients to edit, customize, and adapt the pages to their specific traffic and monetization needs.
It comes with a pre-set and tested main flow: you choose between landing pages of various categories, each offering an interactive flow.
There are plenty of flows: from longer ones, like Survey, to super-short ones like Player. Here is the full list of what we currently have:
Besides the main flow, each page includes up to 9 monetization zones: classic push notifications, auto redirects, and more. No matter which one you choose, all of them are built to deliver strong results.
All you need is to pick the flow and launch it as is: the default version is fully functional and ready to perform. You can start driving traffic immediately and estimate the results.
If you want to go further, you’re free to change your design and play around with various versions: you’ll get an archive with all the files needed to customize the page for your exact traffic needs.
So Desha tried the constructor with Facebook Ads, and here is what he got.
You can try out the ProPush constructor at Desha’s affiliate link to thank him for sharing: start earning with the Constructor right now!
Desha: What made me excited to try it is that I can easily edit the landing pages to change creative angles to fit my niche.
You don’t actually need to build anything from scratch. Everything is already set up, so you just customize the page to match your audience and start working with your usual traffic sources.
Here’s how Desha did it.
At first, Desha tried the Finance Survey category, but later switched to Clickbox. As he explained, Clickbox fit his creatives and overall traffic strategy better.
Here’s what the default Clickbox landing page looks like:
As the constructor lets you customize the page, Desha made a few changes:
Quick tip from our expert: Constructor is all about flexibility. Updating the wording on the LP is the first and easiest customization you can make to start A/B tests, comparing the default designs with yours. Remember to follow the policy guidelines of your traffic source, though.
Then he set his Facebook campaign like this:
Every day, Desha tested new GEOs and creative angles. The landing page constructor let him change any element of the page, which he actively used – and A/B tested every change.
Below is a landing page example from his Finance Survey category: Desha highlighted the elements he edited to test different GEOs and angles.
The screenshot is provided by the publisher. You can always check actual ready previews at your Propush dashboard.
The month passed, and, as we’ve already given away, the results were impressive. Here are the stats from Desha’s ProPush account:
And here is what Skro shows – as he explained it, it shows lower revenue than the actual earnings, as some leads didn’t appear in the tracker:
Can this be scaled? Absolutely. First, let’s give the floor to Desha. Here’s what he said:
There are many ways to scale. The most important thing to understand is that what works for me doesn’t necessarily mean it will work for you. You have to test different approaches and stick with what performs best for your setup.
Once you find the best-performing creative and the highest-volume bid strategy, you can scale it further using a bid cap campaign. It means you set a maximum bid per conversion, so the platform won’t bid above that amount. This allows you to control the maximum cost while you try to increase volume.
What did we see from Desha’s case?
The ProPush constructor lets you save time on building and testing monetization flows from scratch: everything is already set up and ready to go. See how short this case study is? That’s because there wasn’t much to struggle with. Customize, launch, optimize – and that’s pretty much it!
And now, here’s what our expert adds:
Constructor is all about testing and finding what performs best for you with total flexibility on your side. Apart from Clickbox and Finance templates that Desha tested, we offer a variety of templates on the platform with a variety of flows - playable, one-step, multi-step, all come with a strong monetisation engine from us, which ensures that you’ll always have great ROI in your media buying. Also, it works well not only for FB, but for pop, push, and banner traffic. Let’s get it tested!
The ProPush.me team is heading to Affiliate World Global Dubai, 2026, and we’d love to connect. Join us for a chat at Premium Booth #D21.
We’re excited to participate in this year’s Affiliate World Global (AWG) Dubai, UAE, from 4-5 March.
Affiliate World Global is the largest meeting for marketers, affiliates, advertisers, traffic sources, and networks to get together, share, and discuss new trends, changes, and tips to stay ahead in the market.
This year’s event brings together over 7000 Attendees, 35+ Speakers, More Than 110 Countries represented, 160+ Advertisers, 60+ Traffic Sources, and 180+ Affiliate Networks.
A team of seasoned experts will be waiting for you at the ProPush.me Premium Booth #D21, including:
So don’t miss the chance to meet and interact with them, and find out all the many and profitable ways that ProPush.me can seamlessly integrate into your monetization stack.
We can’t wait to see you there and share all the new and exciting developments we’ve been up to since we last met.
Come meet us in Dubai!
This is why we published a bombshell case study.
And, this is why we brought even more insights into the successful monetization of iGaming landing pages today.
Your landing page, of course, has its primary purpose: to make a user convert. Extra monetization implies some extra actions from a user, so your task is to keep their attention at the right points.
How to do this?
– will appear after some time, for example, 1–5 seconds after a user lands on your page. This will be especially useful if your landing page has some action items: for example, a small window with an OK button that draws attention to the next funnel step:
Note: you can choose the desired delay time, but our tests show that the optimal one is an hour. And we have a case study that proves it.
The previous scenario describes a perfect user: the one who completed your offer flow and subscribed to push notifications. Of course, not all users are like that – but luckily, we have TrafficBack. TrafficBack is a link that redirects your user to another relevant offer.
This smart redirect can be triggered by various scenarios: for example, when a user accepts your push opt-in request. But what if you want to profit from TrafficBack but don’t want a user to be redirected anywhere from your landing page?
For such cases, we have a special TrafficBack snippet that will open a new offer in a separate window. A user stays on your landing page, so you won’t lose their attention – but will still keep an extra chance to monetize them. This new offer will be opened upon any click on your landing page.
How to trigger this scenario? Contact your ProPush manager to take a code, add it to your landing page, and enjoy a stable conversion rate!
A user comes to your page and wants to leave immediately with no conversion and push subscription. But don’t give up: you can still monetize them right when they press ‘Back’ in their browser.
Back button is basically a case of TrafficBack, but it has a very significant difference: it doesn’t redirect users. They see a new offer on the same page – and this boosts their chances to convert.
One of our case studies showed that the Back Button can save you about 4% of your traffic, which can be a pretty big sum of money.
The Back button is easily set at your ProPush.me dashboard:
iGaming users are often impulsive, and are ready to take very quick actions. So, are you sure your landing page has a normal speed and never lags?
The basic technical tips for landing pages include:
Why stop at the minimum when you can get the maximum? Earn the most out of your iGaming landing pages and profit from everything you have on them: main offers, push notifications, and extra scripts.
Don’t be shy to ask your manager about all your monetization opportunities – and join ProPush.me if you aren’t with us yet.
Time to earn more - join ProPush!
Shall you just patiently wait for further results? Well, this was the only option before — but not anymore.
Meet the new ProPush feature — Daily Cohort Revenue. It is a brand new way to analyze the payback of your daily cohorts –– all users who subscribed at a specific date. With Daily Cohort Revenue, you can now quickly check how much you earn from a chosen daily cohort and how much this cohort brings you while its users keep interacting with push notifications.
In this post, we will show you how to use this totally game-changing analytics tool.
When you open your Statistics and switch to the Subscription Date tab, you will see the following table:
Each row shows a cohort of users who subscribed to your push notifications on a particular date. Let’s suppose today is the 8 of February and look at the highlighted row:
| Subscription date | Subscribed | 1 day | 2-7 days | 8-14 days | 15-30 days | 30+ | Total |
| 25.01.2024 | 201743 | 65.60% ($104.66) | 34.38% ($54.85) | 0.02% ($0.04) | 0.00% ($0.1) | – | $159.56 |
This row shows you that the cohort of users you brought on 25.01.2024 has generated $159,56 in total for now (till 8 February). The overall number of subscribers in the cohort is 201743.
The Days columns help you understand how quickly this cohort generated this revenue:
All these figures allow you to count the ROI of a particular cohort using the ROI formula:
| Net Profit / Cost of Investment X 100% |
Note:
Sounds clear enough, we suppose — but why do you need this information in your stats?
The first and most important way to use this tool is to estimate the value of your subscribers. In other words, the Subscription Date tab will answer the following question:
— When will the subscribers who came on a particular date pay off and start bringing profit?
Let’s look at one example to make things clear.
On December 1, you paid $1,000 to purchase traffic for your landing page and added a ProPush tag to this landing. Your page immediately began to collect push subscribers bringing profits! By January, this cohort of subscribers from December 1 brought an overall $2,000:
As you can see from the graph above, all this revenue didn’t come instantly. Instead, it was distributed like this:
This way, you can analyze revenue from every cohort of subscribers who joined on a particular date. It allows you to make predictions about your ProPush RevShare profits in the long term and understand the ROI of similar cohorts – according to the formula we left above, the ROI of this cohort was 100%.
It is now easily done under the Subscription Date tab without any complicated (and not always accurate) predictive models that users build in Excel and other tools.
However, that’s not everything — and the Subscription Date tab can be helpful in three more use cases. Here they are.
Use case: When you want to know what cohort is more profitable or count how much you earn from every subscriber.
Suppose you purchased Popunder traffic for $50 on February 19, and this traffic brought you a particular (228555) number of subscribers. You want to check how much revenue and profit you received from each as well as compare profitability of this cohort with others.
This will give you insights on traffic source performance on particular days, and you can decide whether to continue using these sources for push monetization.
Here are the two formulas you can easily use to calculate it with the help of the Cohort Revenue feature.
In our case, it is $330,46/228555 = $0.0014
($330.46-$50)/228555 = $0.0012
Let’s compare this cohort’s profitability with the one that was subscribed on February 13 when we used Social traffic as a source.
($117.57-$50)/230869 = $0.0002
The February 19th cohort turned out to be more profitable, which proves that Popunder traffic works better in this case.
Use case: When you want to compare how various GEOs perform with push subscriptions.
Suppose you began driving traffic from the USA, Brazil, and India. All subscribers who came on this day will be grouped into a cohort by subscription date. However, you don’t know precisely who will better interact with your notifications — Americans, Brazilians, or Indians.
This is where the new Daily Cohort Revenue comes into play. Just sort out the users by subscription date and then make another filter by country:
Voila, you see revenue from every GEO and can now start drawing more specific conclusions. For example, you can estimate how quickly a particular GEO pays off and distribute your budget accordingly.
For example, in this case, you might want to boost your spending for India and, on the contrary, reduce the budget for Brazil.
Use case: When you add a new landing page and want to check how it performs for your extra monetization.
Say you added a new landing page — or made some changes to the existing one.
Theoretically, this may affect the subscription rate — for example, you suppose your new design inspires more trust and motivates people to subscribe.
A Subscription Date + Site filter will give you a precise image of how the landing page affects your earnings:
In this case, revenues are higher with the mylanding1.com page. If the numbers, on the contrary, worsen, try another landing or analyze how creatives might impact your revenue.
With a similar approach, you can estimate the traffic sources you switch on a particular day. For this, use the Zones filter.
We added 2 more columns to the table:
This breakdown helps you see what brought you more money: your subscribers or users monetized with TrafficBack – and adjust your monetization strategy accordingly.
The Daily Cohort Revenue is already in your account if you use RevShare — so come and test it right now. The new statistics will be available for the new cohorts you created after the feature release.
And, we want to make the product as good as possible for you – so please leave your feedback on the feature to your account manager!
Happy profits!
