We’re thrilled to announce that Propush.me will be exhibiting at Affiliate World  Asia  2025 in Bangkok on 3–4 December 2025. 

This isn’t just any event; AWA is shaping up to connect 7,000+ attendees from over 110 countries and host more than 300 exhibitors. For anyone working in affiliate marketing, performance media, or monetisation, it’s a prime chance to network, learn, and discover new traffic sources.


What can you expect?


Meet the Propush.me team

We have an incredible team of experts ready and excited to meet you! The team includes:

They will be on-site and ready to talk about monetisation, push traffic, and how Propush can help you optimise your campaigns.

You can meet the team at Booth #B76! Make a note in your diary and come say hello! Whether you’re a seasoned affiliate or just scaling your traffic efforts, we’d love to connect.

Let’s make AWA 2025 one of the most productive and fun conferences of the year. 

See you in Bangkok!

Affiliate marketing is a whole world and we have our own celebrities here! One of them is Luke, a well-known finder of affLIFT forum, which is one of the largest affiliate marketing communities on the web. 

Today, we are sharing an exclusive interview with him, talking about his expertise, stellar creations, and insights about the developing world of technology. 

Read on!

- Hey! Please introduce yourself and tell us a little bit about your forum

My name is Luke Kling, and I own the best affiliate marketing forum, affLIFT. I launched affLIFT over 6 years ago and we’ve grown to a community of over 100,000 affiliates. 

- Where did you get your expertise? What’s your experience?

I started working in the affiliate marketing industry when I was a teenager as both an affiliate and an Affiliate Manager. Over 20 years later, I am still in the affiliate marketing industry and running my own affiliate marketing campaigns. I’ve worked for a few different companies in the industry and I now work with most companies in the industry.

There are very few people in the industry who have as much experience as I do. I don’t say that to brag. It’s factually true. I’ve stuck with the industry for most of my life while most people will jump out of it as quickly as they jumped in.

I love affiliate marketing and I really enjoy working with affiliates and trying to help them be successful!

ProPush-afflift-contest-case-study-banner

- You developed a tool that automatically imports ProPush.me revenue into a tracker every day. How did you come to this idea? What was your inspiration?

As I said, I run my own affiliate marketing campaigns and I’ve used ProPush to help monetize my campaigns for years. In May of 2023, I created a thread on affLIFT asking anyone if they had a way to automatically import their push revenue into their tracking tools. A few people had solutions, but that is when I decided to create my own.

I’ve been developing my own tools to help me make money online since I was 13 years old. I suggest everyone look for ways to create tools to help make their jobs easier. This is especially easy now that you can use AI to help you. If you want to make extra money, create tools that you can use to solve your problems and sell them to other people too!

I created Push2Tracker as a way for me and members of affLIFT to automatically import their push revenue into their tracking tools every single day. Nearly 3000 people have signed up to use the tool in about 1 year 😄

- Could you please explain how it works? 

You sign up for Push2Tracker and add your ProPush API key to your account. You also add your tracking link and postback link from your tracker. Push2Tracker will check your ProPush earnings throughout the day on a Campaign (Source) level, and once you have a Source that has earned more than the minimum amount you have set on your account, the tool will automatically create a click for that Source. The next day, Push2Tracker will fire a postback for that click with the total earnings you had yesterday on the Source.

It sounds complicated and I’m bad at explaining things like this, but basically it automatically imports your push revenue into your Campaign on your tracker so your tracker will more accurately reflect your actual earnings/profit/ROI. Once you setup Push2Tracker to work with your tracking tool and ProPush, you won’t have to ever log into it again. It’ll automatically import your revenue every single day for every campaign you run using ProPush!

Oh, and it’s free to use! Just enter your email here.

Daily Cohort Revenue - ProPush.me feature

- Push industry is actively developing. What do you think about Push Notifications in 2024?

As both a publisher and advertiser, I am very bullish on push. I have seen that you can still earn a substantial amount of revenue by collecting push subscribers on your affiliate marketing landing pages, and as an advertiser, you can still run successful push notification campaigns.

- What perspectives do you see for Push Notifications as an ad format?

I think push has a nice long term future in our industry. The browser wars with push have calmed and it seems like this will be a good opportunity for affiliates long into the future.

One thing that I think is very important for the future of push is that ad networks do not get too aggressive in their monetization. If they do a good job of that, then I think this could be a great opportunity for a long time.

Propush case study from Afflift contest: profit boost

- What new technologies do you think will evolve in 5 years? How might they influence the industry?

Push as an ad format has led to other cool opportunities both as an advertiser and a publisher. We now have an in-page push, which is essentially a unique banner ad, but it can have great performance. We have monetization opportunities that were not available before for our landing pages.

Our industry constantly evolves and changes, and that is one of the reasons I love it so much. What will it look like in 5 years? I have no idea. But, I am excited to find out!

- What recommendations do you have for newbies willing to advertise and monetize with Push Notifications?

Test, test, and test some more. This has been the affiliate mantra for decades because it holds true. You will probably not be successful on your first push ad campaign. That’s okay! There is a learning curve with every new ad format and ad network you test. Don’t give it.

For monetization, it will take a while for the push revenue to really stack up. For the most part, you are going to be paid a revshare. That is fine. Accept the revshare! It’s the best opportunity to earn long-term revenue. Collect your subscribers and keep an eye on your daily growth. Of course, if you use Push2Tracker, you will have an easier time with this 🙂

Lastly, if you are struggling with push and you don’t know what you are doing wrong, join affLIFT and read through our push notification forum or create a thread and ask for help. We have hundreds of members active daily who have done what you are trying to do, and they would love to help 🚀

You can also email me anytime, and I’ll be happy to help! 

So stay tuned and check our blog for more exclusive materials, case studies, interviews, guides, and more!

This is why we published a bombshell case study.

And, this is why we brought even more insights into the successful monetization of iGaming landing pages today.


Tip 1. Attention, please!

Your landing page, of course, has its primary purpose: to make a user convert. Extra monetization implies some extra actions from a user, so your task is to keep their attention at the right points.

How to do this?

propush-how-to-earn-igaming-landing

– will appear after some time, for example, 1–5 seconds after a user lands on your page. This will be especially useful if your landing page has some action items: for example, a small window with an OK button that draws attention to the next funnel step:

propush-how-to-earn-igaming-landing-push

Note: you can choose the desired delay time, but our tests show that the optimal one is an hour. And we have a case study that proves it.


Tip 2. Earn Even More With A Special TrafficBack Code

The previous scenario describes a perfect user: the one who completed your offer flow and subscribed to push notifications. Of course, not all users are like that – but luckily, we have TrafficBack. TrafficBack is a link that redirects your user to another relevant offer.

This smart redirect can be triggered by various scenarios: for example, when a user accepts your push opt-in request. But what if you want to profit from TrafficBack but don’t want a user to be redirected anywhere from your landing page?

For such cases, we have a special TrafficBack snippet that will open a new offer in a separate window. A user stays on your landing page, so you won’t lose their attention – but will still keep an extra chance to monetize them. This new offer will be opened upon any click on your landing page.

How to trigger this scenario? Contact your ProPush manager to take a code, add it to your landing page, and enjoy a stable conversion rate!

Propush_5 monetization scenarios

Tip 3. Don’t Let Them Go: Back Button

A user comes to your page and wants to leave immediately with no conversion and push subscription. But don’t give up: you can still monetize them right when they press ‘Back’ in their browser.

Back button is basically a case of TrafficBack, but it has a very significant difference: it doesn’t redirect users. They see a new offer on the same page – and this boosts their chances to convert.

One of our case studies showed that the Back Button can save you about 4% of your traffic, which can be a pretty big sum of money.

The Back button is easily set at your ProPush.me dashboard:

propush-how-to-earn-igaming-landing-trafficback

Tip 4. Is Your Landing Page Quick Enough?

iGaming users are often impulsive, and are ready to take very quick actions. So, are you sure your landing page has a normal speed and never lags? 

The basic technical tips for landing pages include:

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To Sum Up

Why stop at the minimum when you can get the maximum? Earn the most out of your iGaming landing pages and profit from everything you have on them: main offers, push notifications, and extra scripts.

Don’t be shy to ask your manager about all your monetization opportunities – and join ProPush.me if you aren’t with us yet.

Time to earn more - join ProPush!

The secret?

Well, it’s more than just sending them out. It’s about knowing what happens after you send them. And that’s where tracking steps in. Using ProPush.me with Voluum is the secret to mastering an effective push notification strategy. Together, they’re the strongest tools in your marketing toolkit. 

Let’s unpack exactly why ProPush.me and Voluum are a perfect pair when it comes to tracking push notifications.


Reasons to try push notifications monetization with ProPush.me

Before we dive into the tracking peculiarities, let’s reassure that push notifications monetization with ProPush.me is something you really need to try:

Propush_Traffic_type

As you can see, it doesn’t take too much effort, but brings real results. 


Common push notification tracking challenges

Figuring out tracking can be a bit tricky for publishers. 

For example, ProPush.me offers postback on conversions being the leader when it comes to push notification performance. 

Postback provides an extensive tracking opportunity, however, you can expand it and add even more websites or track with Voluum. Voluum lets you pass your campaign ID as a source to ProPush.me and provides the full picture of how your campaigns are doing, including the money they're making.

How to start tracking?

To start tracking, you need an account at ProPush.me and Voluum. Once you have both, go to your Voluum account, open Campaigns tab, press Create button, and add ProPush.me as an affiliate network, like this:

propush-integration-with-voluum-interface

To find ProPush.me, you just need to type the name into the search bar:

propush-voluum-integration-add-affiliate-network

The role of click ID and source ID in tracking

Click ID and Source ID are the secret sauce in the tracking recipe. These bits of information make sure every click and conversion is attributed correctly, giving you a clear view of your campaign's performance. 

Imagine being able to trace every dollar back to the exact moment someone decided to subscribe. That's the power of these IDs.


Implementing effective postback strategies 

The Smart Tag is basically a way for ProPush.me to tell Voluum, "Hey, someone just subscribed!" And this automation is a game-changer. 

It takes the guesswork out of tracking new subscribers, making your life a lot easier. Luke Kling shares a tip: 

"When you create your Smart Tag, add your postback from your tracker" to automatically track new subscribers and pass crucial information to Voluum for even more detailed reporting.

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Using Voluum's tracking with ProPush.me is about getting smart with your data and making every push notification count. The insights gained from Voluum can help you fine-tune your approach, targeting only the most profitable channels.


Maximize your earnings with ProPush.me and Voluum

It's clear as day: tracking is vital for effective marketing. Without it, you're basically shooting in the dark. 

ProPush.me and Voluum light the way, offering a clear path to maximizing your push notification revenue. Luke Kling sums it up nicely,

"You're basically getting free extra revenue on your landing pages... most of our members also see the best results with ProPush.me".

Ready to unlock the full potential of your push notifications? Dive into ProPush.me and Voluum and start tracking like a pro. Why ProPush.me? We have some reasons to highlight:

And if you're looking for a community that's all about boosting those numbers, check out Afflift. There, you'll find plenty of tips, tricks, and advice from people who've been in your shoes.

Join ProPush.me

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