Mobile Gaming + + 24% Cashback [Case Study] 

Recently, our friends from PropellerAds, Afflift, and us have organized a mind-blowing Follow Along Contest. Affiliate marketers shared their campaign flows on the Afflift forum to compete for a 10k prize pool — and we are now sharing the best case studies from them.

Today, we will share a case study from one of the Follow-Along contest winners — Desha. His primary aim was to profit from several mobile gaming campaigns, so he was mainly focused on creating and optimizing them. 

At the same time, he used for extra monetization — just added the Smart Tag, and that’s it. This very simple move turned out to bring a whopping 24% of the whole traffic spending without any further actions — so let’s see how it all worked.

And, don’t forget to visit the Afflift Forum — there are plenty of useful threads!

Campaign Information

Desha didn’t want to stick to a single offer. Instead, he decided to choose several of them — but all were mobile games with a free trial period. Here is information about his campaigns:

  • Traffic Source: PropellerAds
  • Tracking Tool: Bemob
  • Affiliate Network: Monetizer
  • Type of Offer: Mobile Gaming
  • GEOs: TH, BH, IQ, QA, SA, TH, EG
  • Dates: 19/05-20/06/2022

To work with the offers, Desha needed to create a pre-lander. He looked through various spy tools and found the most suitable creative. After editing this pre-lander for his campaigns, Desha made two additional adjustments:

  • Installed a Smart Tag. Now the pre-lander could send requests to subscribe to push notifications and bring Desha extra profit from his subscribers.
  • Added a BackButton script. Users who clicked the Back button on Desha’s pre-lander were redirected to another offer — instead of really getting back to the previous page.

At first, Desha decided to work only with TH GEO — and test other GEOs later.

So, everything was ready.  Desha created three campaigns for the offers at PropellerAds to ensure the best targeting — and the game started.

Campaign Flow: Days 1-10

The first results of the main offer flow were pretty good — all, except for the campaign targeting Wi-Fi users. Desha switched it off and optimized the rest of the campaigns — but it was only the first day, and it was too early to make any conclusions about them.


Meanwhile, was doing its thing in the background, without interfering with the main offer flow. Within only a single day, Desha got $13 from — and didn’t even do anything for it — just installed a Smart Tag from the very beginning.


Desha continued to optimize his efforts: split campaigns, and added new ones — but they still haven’t brought significant profit yet. Within the two next days, he spent $124 and got revenue of only $113 — an apparently negative net profit:


However, when Desha checked his stats, he was pleased to see that his last days WERE profitable after all: with $27 from, he now had an overall profit of $16.


The next two days became more successful for the main offer: 


The campaigns started bringing a pretty stable profit, while just kept working — and required no effort to bring regular additional income:


In fact, brought even a bit more than the main offers: Desha’s profit for the last two days was $43,8 from PropellerAds and $44 from ProPush.

To make a long story short, the first 10 days of working with PropellerAds and simultaneously brought very impressive results. Here are the stats from PropellerAds:


And here are the results from ProPush:


And the Backbutton script brought some profit, too:


So, the first 10 days of running campaigns with lazy extra monetization from brought $121 (main offers) + $84 ( + $6 (Backbutton Script) = $211.

Campaign Flow: Days 11-30

Later, Desha chose more offers in the mobile gaming vertical and used them with the same pre-lander. He just translated the pre-lander to Arabic as he wanted to test more GEOs. He created four more campaigns for QA, IQ, and SA. Here are his first results with the new campaigns:


Meanwhile, his TH offers remained active. He kept optimizing them to make the offers convert better, and they gained traction:


The Smart Tag, installed for all his offers, gave regular profit — and covered a significant part of traffic cost.


Thus, Desha’s total profit from day 11 to day 17 was $212. He’d spent $400 on traffic purchase so far and got $101 from ProPush — as much as the profit from the main offers. 

What is important, the Smart Tag did not affect anything in the main offers flow. The CRs remained good, and both subscribed and unsubscribed users could interact with the offer without any issues.

Later, Desha added more GEOs and campaigns to see what happens. It worked out, especially for the IQ GEO — and his profit for Days 11-17 made almost $260


And, brought almost 50% to the whole profit:


The Backbutton script also added a bit to the overall earnings — an extra $15.

Final Results

So, throughout the whole month, Desha was busy adding new campaigns, optimizing them, and testing various mobile gaming offers and GEOs. He shared his results including extra monetization for the top profitable GEOs in the table below.


And here are the stats separately: 


Desha was very happy with what did for him — no extra effort, 24% of the whole traffic cost — easily!

To Sum Up

As we’ve already mentioned, Desha didn’t mean to spend too much effort on It was just a way to get some more money — but it turned out to be even more profitable than expected. As you see, managed to rescue some failed campaigns and cover the losses when the main offers did not convert so well.

As Desha told us, he continues working with his campaigns. And keeps bringing him extra income!

As a result, Desha started considering as not only a lazy extra monetization tool. He decided to run special campaigns for as he became 100% sure that it works, doesn’t ruin the offer CR, and doesn’t require much effort.

We wish Desha good luck — and look forward to seeing you with us, too.

Join today and boost your campaign results with our Smart Tag!

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