Turning Losses into Profits: How to Boost Your Profits by 500% with ProPush.me [Case Study]

How to boost profits from the not very successful media buying campaign? We will show you in this case study from our Follow Along contest.

Testing affiliate marketing campaigns is always about spending — and often about losses. Sometimes, these losses are very significant and disappointing. 

Can you fight this somehow?

Nikolaos, the participant of the Follow-Along contest we organized with PropellerAds and our friend Luke from Afflift, gave us a detailed reply. Meet his case study — and look at how ProPush.me extra monetization helped to ride out a tricky campaign.


About the Case Study

Nikolaos decided to try out two offer types: the one with the Cost-Per-Install conversion from ZeyDoo and a couple of mobile content offers from Golden Goose

He added the ProPush.me tag to all his landing pages and set the ProPush.me Back Button. In simple terms, it meant that:

  • Nikolaos’ landing pages sent subscription requests and collected subscribers. Subscribed users received push notifications and interacted with them, generating revenue for Nikolaos.
  • Users who clicked ‘Back’ in their browsers to leave Nikolaos’ landing page were redirected to another relevant offer thanks to the BackButton feature. This way, our partner monetized the maximum number of his landing page visitors.

Now, let’s look at both offer types in more detail.


Offer 1: Cost Per Install

  • Traffic Source: PropellerAds
  • Tracking Tool: Bemob
  • CPA Network: Zeydoo
  • Offer: Mobile App with short videos
  • Conversion Type: Cost Per Install
  • Offer Payout: up to $2 Max
  • Targeting: Android

Nikolaos created a campaign with PropellerAds Onclick (Popunder) traffic, picked 3 GEOs to test, and set a pretty broad targeting:

ProPush.me extra monetization: Campaign settings for the main offer

At first, the offer was not doing very well — here are the stats for the first week:

CampaignConversionsProfitCRROI
PropellerAds Popunder geo1422$9.3510.000%19.991%
PropellerAds Popunder geo257-$2.0980.000%-41.444%
PropellerAds Popunder geo321-$6.3980.000%-84.007%

As you see, almost everything is in red. But, well, that’s the testing phase! 

Nikolaos decided to add more GEOs and see if they performed better. Meanwhile, he noticed that ProPush.me and Back Button script were compensating for the losses: just look at the stats for day 8:

PropellerAds statistics:

CampaignConversionsProfitROI
PropellerAds Popunder geo1,2,3692-$35.192-18.02%

ProPush.me Back Button statistics:

ImpressionsProfit
1811012$21.772

ProPush.me subscribers statistics:

SubscribedImpessionsUnsubscribedProfit
677182793186$2.212

Simple math: Nikolaos lost $35 on tests but earned almost $24 with ProPush.me extra monetization, and this almost recovered the inevitable losses of the campaign’s initial stage.

The next five days were pretty successful: here are stats from PropellerAds:

CampaignConversionsProfitROI
PropellerAds Popunder geo1,2,33,361$55,2808.64%

And ProPush.me kept making the experience even greener:

DateSubscribedImpessionsUnsubsribedProfit
18.09.202364919371661361$11.284
17.09.2023218323636791968$18.945
16.09.2023422363124338422403$24.069
15.09.20233464251131912516$24.898
15.09.2023399023473592608$27.049
Total139171159523710896$106.346

However, as Nikolaos said,

The period from September 19th to 26th turned out to be quite a disaster for this offer. The problem was the flagged domain — in simple words, Google marked it as malicious by mistake.

The result of this mishap is evident from the stats:

CampaignConversionsProfitROI
PropellerAds Popunder geo1,2,34400-$82.302-9.174%

But when we look at the ProPush.me stats for the same period, it seems that the disaster is not so… disastrous. Nikolaos noted that ‘ProPush.me keeps saving the day even on bad days, making this massive loss a slight profit.’ — here is the proof:

DateSubscribedImpessionsUnsubsribedProfit
26.09.2023225616339171236$11.491
25.09.2023135821704671301$13.003
24.09.2023152521788191430$12.903
23.09.2023119522285391244$11.431
22.09.202368422702431283$10.830
21.09.202384223160471382$10.704
20.09.20233823395391452$9.388
19.09.20238923903401573$10.365
Total79871752791110901$106.346

Offer 2: Mobile Content

  • Traffic Source: PropellerAds
  • Tracking Tool: Bemob
  • CPA Network: Golden Goose, Traffic Company
  • Offer: Mobile Content
  • Conversion Type: 2-Click

While struggling with the short video app campaigns, Nikolaos had also been testing several mobile content offers. Here is what the tests showed after the first three days:

CampaignConversionsProfitROI
PropellerAds Popunder geo1,2,36.319$25.2132.156%

ProPush.me was also doing its thing — and made an extra $98. It’s almost 300% more than the overall campaign’s profit!

SubscribedImpressionsUnsubscribedProfit
24416744180410757$98.163

Later, Nikolaos made some optimizations, picked the best-performing offers, and continued running traffic — with ProPush.me working alongside.


The Results

To sum up, here is the overall result of all Nikolaos’ campaigns he ran during the Follow-Along Contest:

CampaignConversionsProfitROI
All FA campaigns29.526$92.8051.664%

Well, he went into the green, and that’s encouraging. But do you want to see something even more encouraging than that?

Look at the overall stats for the same period from ProPush.me:

DateSubscribedImpessionsUnsubsribedProfit
30.09.2023203121612261619$14.269
29.09.202319182172619163615.051
28.09.202322042175769157514.479
27.09.202325712183157155714.876
26.09.2023280121691491549$14.979
25.09.2023135821704671301$13.003
24.09.2023152521788191430$12.903
23.09.2023119522285391244$11.431
22.09.202368422702431283$10.830
21.09.202384023160471382$10.704
20.09.20233823395391452$9.388
19.09.20238923903401573$10.365
18.09.202382023943461722$14.162
17.09.2023208123351791995$17.877
16.09.2023307324241802325$23.027
15.09.2023360724840482464$23.824
14.09.2023406625190492642$28.735
13.09.2023401219402932571$26.808
12.09.2023511820431752799$26.853
11.09.2023592520357522869$26.733
10.09.2023703519890193331$26.530
Total971296395590666407$557.652

Yes, you got it right. Most of the profit Nikolaos got within the contest period came from ProPush.me— and he earned literally 500% more from push notifications and ProPush.me extra monetization than from his offers.

What shall this teach media buyers?

Don’t be afraid to try and test offers with complicated flows. With the right extra monetization tools, you won’t waste your budget and even keep a failed campaign profitable.

To sum up, ProPush.me is your shield when it comes to red numbers in your media buying account. So why not get armed right away?

Join ProPush.me

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