Today, we want to tell you about one of the Afflift contest winners — Sadikh. He took second place for sharing how he managed to boost his campaigns without much effort just using ProPush.me Smart Tag. Excited? Here we go!
Before we start: if you want to thank Sadikh for this great follow-along, you can join ProPush using his referral link.
Sadikh chose the PropellerAds ad network as a traffic source and decided to find suitable offers in Zeydoo. At first, he opted for a Fin Survey offer for mobile devices, but then added mobile game offers, too. Here is the overall info of his campaigns:
Sadikh’s goal was to reach a stable profit of $100 per day by any means — including extra lazy monetization with ProPush.
So, he created a landing page and added the ProPush Smart Tag to collect subscribers and run an affiliate campaign at the same time. Besides, he used a BackButton script for his landing page, so a user clicking on the browser back button would be redirected to another offer.
Now it was time to create a campaign at PropellerAds. Sadikh chose both PropellerAds traffic options: direct and brokers traffic, and here is what the other settings looked like:
Speaking about the traffic type, it was Pop Traffic — one of the best working traffic types for extra monetization with ProPush.me.
The first results from the Fin Survey campaign with PropellerAds brought the overall ROI of -16% — not bad for a campaign without any optimization. Here are the stats for the first day of the campaign:
For now, Sadikh has lost $30 but let’s see if ProPush.me has managed to compensate for it — at least a bit?
Here are the first results of extra monetization with the ProPush.me Smart Tag: it brought $24 within just a single day.
Now the losses from the main offer seemed not so disappointing anymore: only -$6.
Two days later, Sadikh found a large volume drop for his main offer. What is important, it had nothing to do with his Smart Tag from ProPush: here is the explanation from the network.
To make things up, Sadikh decided to optimize his campaign. He сreated campaign duplicates to target the most converting carriers and excluded the less profitable GEOs. Now he only had 9 GEOs left — with the original payout for each.
Here are the results of this move (the screenshot from the Bemob tracker):
The ROI became significantly better, especially for particular GEOs. And what about ProPush?
It kept bringing stable daily profit without affecting the main offer CR:
Sadikh went on optimizing this campaign: removed some of the OS versions, particular browsers, and carriers, and created whitelists for the zones with ROI higher than -20%. In the end, the campaign began bringing about $10-$15 per day (not counting extra income from ProPush).
Apparently, the chosen Fin Survey campaign was not really profitable. Although ProPush.me did its job and kept bringing a pretty stable daily income, Sadikh wanted the main offer to convert, too. So he went to the CPA network again to search for more offers.
This time he opted for mobile games with free trials. He set a CPA goal of $0,5 and created several campaigns with the TH GEO:
He used two landing page variants, with ProPush.me Smart Tag on both. The first results after testing (27/05-01/06) showed the following — we highlighted the profits:
Such a loss right after testing new campaigns is pretty normal, but might still be disappointing. Thanks to ProPush.me, this loss was fully covered:
What was even more exciting, Sadikh decided to test several new offers a bit later — and these tests brought him $50 per day from ProPush.me without any extra effort:
Sadikh shared his overall results for the last 20 days of his $100/day challenge: from 01/06 until 20/06. Here is a screenshot from Bemob:
So, the initial goal was a $100 per day income. The stats above imply he had only $64/day. Before claiming the experiment was a failure, let’s check out ProPush stats first:
Yeah, that’s exactly what you see — an extra $45 per day — and the overall daily profit of $109 in the end! See how ProPush.me can support you, even if your main offer is not doing its best?
And no, ProPush.me doesn’t spoil your offer’s CR: there might be no more than a 1%-2% CR drop. It’s almost always covered by your income from ProPush, though.
Hope you liked this follow-along — and look forward to seeing you at ProPush.me, boosting the profits of your campaigns!
Today, we are excited to share one more successful case from our customer — a mobile utility app owner. It was the first time he decided to try ProPush monetization — and it paid off! The best thing about this experience is how a minor setting changed the whole deal: this case study is a great example of how important it is to be attentive to details — and of course stats.
Many app owners working with ProPush use mobile ad networks for the monetization of their apps: the network shows in-app ads to users and pays for views or conversions. However, they often want to have alternative options and increase profits — and this is where ProPush can help.
If you are more into visual content, check the video version of this head-spinning case study:
As we already mentioned, our partner is a Utility app owner. So, he performs both as a publisher and advertiser for his app. His app allows ad placement on an in-app ad platform, and he runs advertising campaigns there to promote the Utility via a PropellerAds network. Here are the offer details:
To promote the app, our partner sends the traffic to a pre-lander that leads to the Google Play and App Store. To boost monetization, he added the ProPush.me Smart Tag to this pre-lander:
The pre-lander looks the same for all GEOs, but adjusts to a user’s browser language.
You can add a Smart Tag to your landing page or pre-lander and go with the default settings. Our partner did this way at the very beginning, so the user flow looked like this:
After the first testing, our partner noticed a slight CR decrease in his monetization campaign with a mobile ad network — about 2%. Our research shows that if you use Propush as additional monetization, the CR of your main funnel can be slightly impacted (1%-2% drop after you set a push tag) and it’s a norm. Your profit from ProPush will easily cover this slight change in the conversion flow. However, the partner wanted to make the ProPush monetization even more efficient.
Our manager contacted the partner, and together they decided to test an alternative solution: an hour delay before the first push notification.
Our tests at ProPush proved that an hour is an optimal delay for the first push notification, so we tried this option for our partner — and it worked out. The CR almost bounced back, and now the decrease was only 1%. At the same time, profit from push subscriptions kept bringing additional income and fully compensated for this slight decrease.
An important thing to note is that the First Impressions rate will become lower compared to the standard settings when the first push notification appears immediately after subscription. The difference between the First Impressions and Subscriptions is normally 10% or so, but if you set a delay, the stats might look like this:
A tip: to set a delay for the first push notification, contact your ProPush manager or support team.
Another important point: our partner did not use TrafficBack so a user stayed at his offer and downloaded the app.
Armed with the new settings, a user continued to send traffic to his pre-lander with the ProPush Tag. He opted for our partner ad network PropellerAds, and here is what the campaign looked like:
The Popunder traffic works best for both ProPush monetization and the Utilities vertical overall, so the partner stuck to this traffic type, but also added Interstitial ads. As you will see on the screenshots below, he also worked with Push traffic, too — it was not possible for him to exclude it, especially for ProPush.me.
It didn’t affect the campaign flow or give any negative impact on the monetization efforts. At the same time, it didn’t bring the best results for monetization with ProPush, and the other options proved to work much better.
Overall, we don’t recommend to use Push traffic for monetization with ProPush, if possible.
Finally, the most exciting part: stats! This is what our partner got after almost two weeks of sending the traffic from PropellerAds:
Ad network stats:
He didn’t send traffic exclusively to his utility app but decided to get extra monetization from ProPush for all his offers and GEOs. Here are the overall results in ProPush for the top profitable GEOs:
Note an important thing when checking the stats: the CR significantly differs depending on various campaign parameters. They include a traffic type, traffic source, and GEO. If you create a similar campaign, your CR rates might be absolutely different, so it’s very unique.
And here is the profit our partner got only from the utility app in ProPush:
After the campaign was over, we contacted our partner to check if he managed to profit with ProPush. This is what he shared with us:
Speaking on the figures, the results were the following:
The ProPush revenue made up 27% of the whole traffic price.
Want to reach the same or even better results? Join ProPush.me now — and bring extra monetization to your website without much effort!
