This is exactly what Bob Zhang told himself less than a year ago when he ventured into the mysterious world of affiliate marketing. Today, he’s doing extremely well -- and even implements additional monetization strategies into his campaigns.
In this article, we’ll share the curious case of Bob Zhang, explain how he established himself quickly as a media buyer, and go over the interview we conducted with him.
Before delving any further, let’s take a moment to learn more about Bob Zhang, right from the man himself:
Hi everyone! I’m Bob. The first B in my name stands for Body, and the second stands for Bed, so the name “Bob” actually means “Body on Bed”. I just love to sleep! I've been in media buying for over half a year. That’s me, a Chinese Guy who wants to get money and freedom through affiliate marketing.
And there you have it!
Now that we know a bit more about Bob, let’s take a closer look at his efforts.
While now successful, Bob’s path was filled with challenges and obstacles. He tried a wide range of verticals, invested a huge amount of time, and even more money, then finally, he started getting results.
He also avoided the newbie mindset — and decided that he’d try to save money and generate additional money like a pro. This is what gave him the idea of including additional monetization through ProPush notifications.
So, let’s review what led him to ProPush.me in the first place, his experience, and advice he wants to share with fellow novice marketers.
We’ve covered the basics already, so in this section, we’ll share the answers that Bob provided to our questions about additional monetization methods.
Let’s jump right in!
To be perfectly honest, I got the idea because I saw many people using ProPush. I found out about ProPush through AffLift, the affiliate marketing forum. There I also found a detailed tutorial on how to install ProPush on my lander step-by-step.
I figured that this guide was created by seasoned affiliate marketers, and I thought that ProPush might be their secret weapon for making money. And I don't want to be left behind!
Note from ProPush: We recommend extra monetization for all verticals and all traffic types. The only traffic type you should be careful with is push traffic, as it might not show the best performance.
Was I excited when I tried ProPush for the first time? Not at all — to be honest, I was actually a little disappointed. I first added the code for ProPush on a landing page for India. On the second day I saw only a $0.146 profit and wondered if I was wasting my time.
So, I wasn't paying attention to it, really. After a few days, I noticed that ProPush's profits were slowly increasing. And after that, I added the code to all my landers.
Note from ProPush: You don’t need to expect big profits from the very first day you set the ProPush tag. Especially when you are working with RevShare offers, it might be a long-term investment, but you’ll realize it’s worth it a bit later.
I’ve gotten the best results when I run popunder traffic in some GEOs of Tier-3 countries with offers where the payout is low.
ProPush works better for me in these cases because the conversion rate is relatively high in these locations. Plus, you can also get a lot of traffic at a low price, which gives you room for experimenting.
Note from ProPush: It’s possible to test out different push prompts and texts to find the variable that produces the best results.
I am very satisfied with ProPush and have a very nice account manager (shout out to Kseniia!), so I’m very happy.
I have not encountered any challenges or failures so far.
Note from ProPush: We hope you won’t face any issues, too! However, if you have any obstacles, don’t hesitate to contact your account manager, a customer support representative — or read our detailed guide on the top popular monetization mistakes.
In many months, ProPush brought me at least 50% of my earnings with CPA offers, sometimes even 100%. Some days my profit from ProPush exceeds the $50 mark, which is more than 20% of my ad spend.
This gives me the option to test more GEOs and offers without worrying about how much it will cost me.
Note from ProPush: Setting up split tests from the get-go is a great practice that can help you find the most profitable variations.
The one thing I will say is that I like treating my ProPush revenue as unemployment insurance. You may not notice it’s there in the months with higher revenue.
But, if your profits start going down or you start losing money, it can make a huge difference. It can help you turn potential losses into profits, making it easier for you to do more tests.
Bob is just one of the many publishers that have found success through ProPush. Stay tuned to learn about other success stories or start forging your own path and monetize your traffic in just a few steps.
Yes, this is how some browsers, devices, and their settings work: they don’t allow push notifications by design. Besides, some technical issues or outdated browser versions can also create a problem.
While you can’t make all your target audience update their systems and purchase modern devices, you can still profit from those who didn’t see your opt-in prompt.
How is it possible? With the new Unsupported Callback feature.
Unsupported callback is the new option we offer for TrafficBack. Wait, what is TrafficBack?
TrafficBack is a link that redirects a user to a relevant offer after they do some particular action: deny or allow push notifications, press a browser back button, swipe away a subscription window, etc. You can set particular events that will trigger TrafficBack in your ProPush self-service platform.
Unsupported Callback is one of the TrafficBack events — and it redirects a user to the most relevant offer if this user didn’t receive a subscription request at all.
There are three possible scenarios when a user can’t receive a push opt-in request and, of course, push notifications themselves due to technical reasons.
In a nutshell, Unsupported Callback is your safety bag: whenever you come across a user who can’t receive push notifications, you get a second chance to monetize them.
Besides, it can mitigate your mistakes. For example, you forgot to exclude older browser versions from your targeting or set a service worker incorrectly. No worries, you may still get some profit with Unsupported Callback before you find and fix your mistake.
This feature is extremely handy for our partners who focus on push collection and creates special landing pages for ProPush — with no affiliate offers to run alongside. However, we don’t recommend Unsupported Callback for those seeking extra monetization of their offers.
Why is it so? Let’s compare several situations to get an idea.
Option 1. You have a landing page with some affiliate offer. You want to boost your profits and add a ProPush tag. However, you need to target Firefox users, and you can’t exclude them from this campaign. These users won’t receive your push notifications request as Firefox doesn’t show it — but nothing prevents them from interacting with your main offer.
Conclusion: Without an Unsupported Callback, your main offer flow remains unchanged.
Option 2. You have the same landing page, the same offer, and a ProPush tag — everything is the same as in Option 1, but you also added an Unsupported Callback. You again need to target some browsers that don’t support push — and as soon as a user visits your landing page, they are instantly redirected to another offer. A rhetorical question: will it be good for your main offer’s conversions?
Conclusion: Unsupported Callback is not recommended in this case.
Option 3. You created a special landing page for earning with push subscriptions — without any extra offers on it. You added a ProPush tag and an Unsupported Callback. Your aim is to collect subscribers and then get revenue from them. So if a user doesn’t see your push notifications request, everything you spent to lead them to your page goes to waste.
Conclusion: Unsupported Callback perfectly suits you in this case.
To sum up: Unsupported Callback is a must-have setting for those who only want to collect subscribers and monetize them with push notifications. Still, be careful with it when your main goal is to make your affiliate offer convert.
You may ask: how much money can I earn or save with an Unsupported Callback?
The precise amount depends on various factors, like how users interact with an offer they are redirected to, targeting, and your overall traffic quality.
Let’s just look at one case study that shows how much of your traffic might go to waste without Unsupported Callback — and you will make your own conclusions.
Our partner created a special landing page for collecting push subscriptions, added a ProPush tag there, and set all the TrafficBack events, including Unsupported Callback. So, he enabled the following TrafficBack scenarios that redirected a user to another offer:
In a couple of days, our partner gained 400250 impressions of his landing page and 4635 subscribers who started receiving notifications and thus bringing profit.
What happened to those who didn’t subscribe?
Here are stats sorted by users actions:
| Zone | Impressions | Percentage of all impressions |
|---|---|---|
| Subscribed users | 64,92% | |
| Unsupported Callback | 5850 | 1,46% |
| Other TrafficBack options | 134565 | 33,62% |
What do we see in this table?
Most users subscribed to push notifications — and interact with them regularly (this is why we can’t indicate a precise number of impressions for them).
Almost half of the users were redirected to relevant offers thanks to different TrafficBack options — and these offers gained 134565 impressions.
Finally, Unsupported Callback helped save 1,46% of the whole traffic. In our case, offers from Unsupported Callback gained an overall 5850 impressions — and this can be quite an amount of money depending on the further conversions!
Just like any TrafficBack event — on the main page of your ProPush account:
Mixed with the other TrafficBack events, Unsupported Callback gives you a chance to profit from every single user visiting your page. Already tried and tested it, and it’s waiting for you at ProPush!
Но что делать, если вы вообще не хотите, чтобы CR снижался? И может ли это небольшое снижение CR превысить упомянутые 1-2%?
Сегодня мы рассмотрим все ситуации, которые могут возникнуть, и поделимся испытанными на практике решениями.
Итак, вы установили тег ProPush и обнаружили, что CR основного оффера стал немного ниже. Кажется очевидным, что падение показателя CR вызвано именно тегом. Однако это не всегда так.
Ниже приводим наиболее частые причины:
В таком случае незначительное падение CR скорее всего связано с ProPush — но не стоит считать это проблемой и торопиться ее исправлять. Обычно доход от ProPush это полностью компенсирует, и в конечном итоге ваши кампании станут еще прибыльнее, чем они были бы без нашего Smart Tag.
Если ваш CR снизился более чем на 2%, свяжитесь с нашими менеджерами по адресу support@propush.me. Такое случается крайне редко, так что нам нужно будет подробно изучить кейс, чтобы лично решить проблему.
Иногда наши партнеры решают использовать альтернативные креативы для работы с ProPush, что и становится причиной снижения CR. Попробуйте разные варианты лендингов и выясните, какой работает лучше — это часто помогает полностью преодолеть падение CR.
Совет от ProPush.me: чтобы убедиться, что CR снижается именно из-за ProPush Tag и ничего другого, проведите сплит-тест. Сравните результаты с ProPush и без него на том же трафике, ОС, ГЕО, платформах и т. д., чтобы обнаружить закономерности, демонстрирующие изменения CR.
Почти все опытные арбитражники сталкивались с этой ошибкой: когда лендинг, скажем, на английском, а пользователи приходят, например, из Таиланда. Решением могут быть многоязыковые лендинги — и если ваш CR снизился именно поэтому, вам достаточно лишь настроить языки, чтобы немедленно все исправить.
Вы перепробовали все рекомендации из предыдущей секции — меняли креативы, проверяли трафик и язык лендинга — но ваш CR все еще ниже, чем до установки ProPush.
Тогда у вас два варианта:
Чтобы установить отложенное первое пуш-уведомление, свяжитесь с нашим менеджером по адресу support@propush.me. Мы изучим ваш кейс и выберем оптимальное время задержки (обычно, это один час после подписки).
У нас был партнер, который лил трафик на свою утилиту — и в то же время получал дополнительный доход благодаря ProPush. После того как он установил ProPush Tag на лендинг утилиты, он заметил, что показатель CR упал примерно на 2%.
Чтобы помочь нашему партнеру, мы установили для него отложенное пуш-уведомление: оно появлялось через час после того, как пользователи подписывались. CR восстановился — теперь он был лишь на 1% ниже, что полностью компенсировалось прибылью, полученной с помощью ProPush:
В целом, в небольшом снижении CR нет ничего страшного — благодаря прибыли, полученной с помощью ProPush, большинство наших партнеров его даже не замечает.
Поэтому не сомневайтесь и устанавливайте ProPush тэг — мы с нетерпением вас ждем!
But what if you don’t want to see your CR drop at all? And can this small CR drop become lower than the mentioned 1-2%?
Today, we will review all possible situations that may arise and give you all tried and tested solutions.
So you installed a ProPush tag and found out that the CR of your main offer became a little lower. It might seem pretty obvious that it was the tag that made the CR drop a bit. However, it’s not always like that.
Here are the most common reasons:
In this case, a slight CR drop is most likely related to ProPush — but don’t rush to consider it an issue and fix it. Usually, the profit from ProPush fully compensates for it, and, in the end, your campaigns become even more profitable than they would be without our Smart Tag.
If you see CR falling down more than 2%, please, contact our managers at support@propush.me. Such a situation is very rare, so we will need to look through it in detail to find out the issue and solve it personally.
Sometimes, our partners decide to go with an alternative creative for working with ProPush, which becomes the reason for the CR drop. Try using various landing page options to see which one performs best — it often helps to beat the CR decrease totally.
Tip from ProPush.me: to make sure your CR drops exactly because of ProPush Tag and no other reason, initiate a split test. Compare the results with and without ProPush on the same traffic, oS, GEOs, platforms, etc., to find out the patterns that show changes in CR.
Almost every experienced affiliate marketer has most likely come across this mistake: when a landing page is, say, in English, and users are coming from, suppose, Thailand. Multilanguage landing pages are a way out here — and if it is the reason why your CR dropped, fixing the language barrier can stop the issue immediately.
So you tried all the tips from the previous section — played around with creatives, checked the traffic and the landing page language — but your CR is still lower than before you set ProPush.
Now you have two options:
To set a delayed first push, please, speak to your manager at support@propush.me. We will find out the best delay time — usually, it is one hour after the subscription.
We once had a partner who sent traffic to his Utility app — and meanwhile generated extra revenue with ProPush. After the partner set a ProPush Tag to his Utility app landing page, he noticed his CR fell down a bit and became about 2% lower.
To help our partner, we set a delayed first push for him: now, the first push notification appeared an hour after a user subscribed. The CR bounced back — and was now only 1% lower, which was fully compensated by the revenues that ProPush brought in the end:
Overall, there is nothing too disastrous in a slight CR drop — and most of our partners don’t even notice it, thanks to the profits they earn with ProPush.
So, it’s obviously NOT the reason why you should refuse to try ProPush — and we are looking forward to seeing you with us!
