Testing affiliate marketing campaigns is always about spending — and often about losses. Sometimes, these losses are very significant and disappointing.
Can you fight this somehow?
Nikolaos, the participant of the Follow-Along contest we organized with PropellerAds and our friend Luke from Afflift, gave us a detailed reply. Meet his case study — and look at how ProPush.me extra monetization helped to ride out a tricky campaign.
Nikolaos decided to try out two offer types: the one with the Cost-Per-Install conversion from ZeyDoo and a couple of mobile content offers from Golden Goose.
He added the ProPush.me tag to all his landing pages and set the ProPush.me Back Button. In simple terms, it meant that:
Now, let’s look at both offer types in more detail.
Nikolaos created a campaign with PropellerAds Onclick (Popunder) traffic, picked 3 GEOs to test, and set a pretty broad targeting:
At first, the offer was not doing very well — here are the stats for the first week:
| Campaign | Conversions | Profit | CR | ROI |
| PropellerAds Popunder geo1 | 422 | $9.351 | 0.000% | 19.991% |
| PropellerAds Popunder geo2 | 57 | -$2.098 | 0.000% | -41.444% |
| PropellerAds Popunder geo3 | 21 | -$6.398 | 0.000% | -84.007% |
As you see, almost everything is in red. But, well, that’s the testing phase!
Nikolaos decided to add more GEOs and see if they performed better. Meanwhile, he noticed that ProPush.me and Back Button script were compensating for the losses: just look at the stats for day 8:
PropellerAds statistics:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 692 | -$35.192 | -18.02% |
ProPush.me Back Button statistics:
| Impressions | Profit |
| 1811012 | $21.772 |
ProPush.me subscribers statistics:
| Subscribed | Impessions | Unsubscribed | Profit |
| 677 | 182793 | 186 | $2.212 |
Simple math: Nikolaos lost $35 on tests but earned almost $24 with ProPush.me extra monetization, and this almost recovered the inevitable losses of the campaign’s initial stage.
The next five days were pretty successful: here are stats from PropellerAds:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 3,361 | $55,280 | 8.64% |
And ProPush.me kept making the experience even greener:
| Date | Subscribed | Impessions | Unsubsribed | Profit |
| 18.09.2023 | 649 | 1937166 | 1361 | $11.284 |
| 17.09.2023 | 2183 | 2363679 | 1968 | $18.945 |
| 16.09.2023 | 4223631 | 2433842 | 2403 | $24.069 |
| 15.09.2023 | 3464 | 25113191 | 2516 | $24.898 |
| 15.09.2023 | 3990 | 2347359 | 2608 | $27.049 |
| Total | 13917 | 11595237 | 10896 | $106.346 |
However, as Nikolaos said,
The period from September 19th to 26th turned out to be quite a disaster for this offer. The problem was the flagged domain — in simple words, Google marked it as malicious by mistake.
The result of this mishap is evident from the stats:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 4400 | -$82.302 | -9.174% |
But when we look at the ProPush.me stats for the same period, it seems that the disaster is not so… disastrous. Nikolaos noted that ‘ProPush.me keeps saving the day even on bad days, making this massive loss a slight profit.’ — here is the proof:
| Date | Subscribed | Impessions | Unsubsribed | Profit |
| 26.09.2023 | 2256 | 1633917 | 1236 | $11.491 |
| 25.09.2023 | 1358 | 2170467 | 1301 | $13.003 |
| 24.09.2023 | 1525 | 2178819 | 1430 | $12.903 |
| 23.09.2023 | 1195 | 2228539 | 1244 | $11.431 |
| 22.09.2023 | 684 | 2270243 | 1283 | $10.830 |
| 21.09.2023 | 842 | 2316047 | 1382 | $10.704 |
| 20.09.2023 | 38 | 2339539 | 1452 | $9.388 |
| 19.09.2023 | 89 | 2390340 | 1573 | $10.365 |
| Total | 7987 | 17527911 | 10901 | $106.346 |
While struggling with the short video app campaigns, Nikolaos had also been testing several mobile content offers. Here is what the tests showed after the first three days:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 6.319 | $25.213 | 2.156% |
ProPush.me was also doing its thing — and made an extra $98. It’s almost 300% more than the overall campaign’s profit!
| Subscribed | Impressions | Unsubscribed | Profit |
| 24416 | 7441804 | 10757 | $98.163 |
Later, Nikolaos made some optimizations, picked the best-performing offers, and continued running traffic — with ProPush.me working alongside.
To sum up, here is the overall result of all Nikolaos’ campaigns he ran during the Follow-Along Contest:
| Campaign | Conversions | Profit | ROI |
| All FA campaigns | 29.526 | $92.805 | 1.664% |
Well, he went into the green, and that’s encouraging. But do you want to see something even more encouraging than that?
Look at the overall stats for the same period from ProPush.me:
| Date | Subscribed | Impessions | Unsubsribed | Profit |
| 30.09.2023 | 2031 | 2161226 | 1619 | $14.269 |
| 29.09.2023 | 1918 | 2172619 | 1636 | 15.051 |
| 28.09.2023 | 2204 | 2175769 | 1575 | 14.479 |
| 27.09.2023 | 2571 | 2183157 | 1557 | 14.876 |
| 26.09.2023 | 2801 | 2169149 | 1549 | $14.979 |
| 25.09.2023 | 1358 | 2170467 | 1301 | $13.003 |
| 24.09.2023 | 1525 | 2178819 | 1430 | $12.903 |
| 23.09.2023 | 1195 | 2228539 | 1244 | $11.431 |
| 22.09.2023 | 684 | 2270243 | 1283 | $10.830 |
| 21.09.2023 | 840 | 2316047 | 1382 | $10.704 |
| 20.09.2023 | 38 | 2339539 | 1452 | $9.388 |
| 19.09.2023 | 89 | 2390340 | 1573 | $10.365 |
| 18.09.2023 | 820 | 2394346 | 1722 | $14.162 |
| 17.09.2023 | 2081 | 2335179 | 1995 | $17.877 |
| 16.09.2023 | 3073 | 2424180 | 2325 | $23.027 |
| 15.09.2023 | 3607 | 2484048 | 2464 | $23.824 |
| 14.09.2023 | 4066 | 2519049 | 2642 | $28.735 |
| 13.09.2023 | 4012 | 1940293 | 2571 | $26.808 |
| 12.09.2023 | 5118 | 2043175 | 2799 | $26.853 |
| 11.09.2023 | 5925 | 2035752 | 2869 | $26.733 |
| 10.09.2023 | 7035 | 1989019 | 3331 | $26.530 |
| Total | 97129 | 63955906 | 66407 | $557.652 |
Yes, you got it right. Most of the profit Nikolaos got within the contest period came from ProPush.me— and he earned literally 500% more from push notifications and ProPush.me extra monetization than from his offers.
What shall this teach media buyers?
Don’t be afraid to try and test offers with complicated flows. With the right extra monetization tools, you won’t waste your budget and even keep a failed campaign profitable.
To sum up, ProPush.me is your shield when it comes to red numbers in your media buying account. So why not get armed right away?
За это время он неплохо преуспел в арбитраже, а также начал внедрять стратегии дополнительной монетизации в свои кампании.
Мы взяли интервью у Боба и хотим поделимся его любопытным кейсом с вами.
Перед тем, как двигаться дальше, давайте воспользуемся моментом и познакомимся с нашим героем поближе. Вот что он о себе рассказывает:
Всем привет! Меня зовут Боб. Первая «Б» в моем имени означает «Body» (англ. «тело»), а вторая — «Bed» (англ. «кровать»), так что по сути имя «Боб» расшифровывается как «тело на кровати». Я люблю поспать! Медиабаингом я занимаюсь больше полугода. Я простой китайский парень, который хочет с помощью партнерского маркетинга получить деньги и свободу.
Вот вкратце и все!
Теперь, узнав немного о Бобе, давайте подробнее рассмотрим его стратегии.
В начале пути у Боба было немало проблем и преград. Он перепробовал множество вертикалей, потратил много времени и еще больше денег, пока у него наконец не стало получаться.
Боб решил, что необходимо действовать как профи с самого начала, то есть не просто попытаться сэкономить на тестах, но и получить дополнительный доход. Именно это навело его на мысль о дополнительной монетизации с ProPush.
Итак, давайте узнаем, что привело его к ProPush.me, что он может рассказать о своем опыте и какие советы может дать новичкам-арбитражникам.
А в этом разделе мы поделимся ответами Боба на наши вопросы о методах дополнительной монетизации.
Давайте приступим!
По правде говоря, я просто увидел, что ProPush пользуется популярностью - его используют многие. Именно поэтому я тоже решил попробовать. О ProPush я узнал на форуме для арбитражников AffLift. Там же я нашел подробное пошаговое руководство, как установить ProPush на мой лендинг.
Было ясно, что этот гайд составлен опытными арбитражниками, и я решил, что ProPush может быть их секретным способом зарабатывания денег. Мне тоже захотелось!
Совет от ProPush: Мы рекомендуем дополнительную монетизацию для всех вертикалей и всех типов трафика. Единственный тип трафика, с которым стоит проявить осторожность, это пуш-трафик — у него могут быть не лучшие результаты.
Оценил ли я ProPush с первой попытки? Честно говоря, нет. Поначалу, я был слегка разочарован. Сначала я добавил код ProPush на лендинг для Индии. На второй день профит составил всего лишь $0.146, и я подумал, что трачу время зря.
Так что я просто перестал обращать на него внимание. Однако же несколько дней спустя я заметил, что доход от ProPush стал медленно расти. После этого я добавил код на все свои лендинги.
Совет от ProPush: Не стоит ожидать большой прибыли в тот самый день, когда вы установите ProPush-тег, особенно если вы работаете с офферами RevShare (эта модель оплаты требует времени). Но чуть позже вы поймете, что оно того стоило.
Лучшие результаты я получал, когда лил попандер-трафик на некоторые ГЕО категории тир-3 и использовал оффер с небольшими выплатами.
ProPush работает для меня лучше всего именно в этих случаях, поскольку в таких странах показатель конверсий довольно высокий. К тому же, там можно получить много трафика по низкой цене, что дает возможность экспериментировать.
Совет от ProPush: Протестируйте разные варианты текста для пуш-уведомлений, чтобы найти наилучший.
Я очень доволен ProPush, и у меня замечательный аккаунт-менеджер (спасибо, Ксения!), так что все отлично.
Ни с какими проблемами или неудачами я не сталкивался.
Совет от ProPush: Надеемся, вы также не столкнетесь с проблемами! Но если вдруг возникнут какие-либо вопросы, обязательно свяжитесь со своим аккаунт-менеджером или с командой поддержки. А также не забудьте почитать наш подробный гайд о самых распространенных ошибках монетизации.
В течение многих месяцев ProPush приносил мне минимум 50% дохода от CPA офферов, а иногда даже 100%. В некоторые дни прибыль от ProPush превышала отметку в $50, а это более 20% от моих расходов на рекламу.
Благодаря этому я могу тестировать больше ГЕО и офферов, не боясь потерять деньги.
Совет от ProPush: Запускать сплит-тесты с самого начала — это отличное решение, которое поможет найти наиболее прибыльные связки.
Я могу сравнить доход от ProPush со страховкой по безработице. Пока дела идут хорошо, вы можете месяцами о ней не думать.
Но если ваш доход снижается, или вы вдруг начинаете терять деньги, ProPush может в корне изменить ситуацию. Он поможет превратить потенциальные убытки в прибыль, давая вам возможность проводить больше тестов.
Боб — один из многих вебмастеров, пришедших к успеху благодаря ProPush. Оставайтесь с нами, чтобы не пропустить другие истории успеха. Ну и, конечно, используйте ProPush для еще более прибыльной работы!
This is exactly what Bob Zhang told himself less than a year ago when he ventured into the mysterious world of affiliate marketing. Today, he’s doing extremely well -- and even implements additional monetization strategies into his campaigns.
In this article, we’ll share the curious case of Bob Zhang, explain how he established himself quickly as a media buyer, and go over the interview we conducted with him.
Before delving any further, let’s take a moment to learn more about Bob Zhang, right from the man himself:
Hi everyone! I’m Bob. The first B in my name stands for Body, and the second stands for Bed, so the name “Bob” actually means “Body on Bed”. I just love to sleep! I've been in media buying for over half a year. That’s me, a Chinese Guy who wants to get money and freedom through affiliate marketing.
And there you have it!
Now that we know a bit more about Bob, let’s take a closer look at his efforts.
While now successful, Bob’s path was filled with challenges and obstacles. He tried a wide range of verticals, invested a huge amount of time, and even more money, then finally, he started getting results.
He also avoided the newbie mindset — and decided that he’d try to save money and generate additional money like a pro. This is what gave him the idea of including additional monetization through ProPush notifications.
So, let’s review what led him to ProPush.me in the first place, his experience, and advice he wants to share with fellow novice marketers.
We’ve covered the basics already, so in this section, we’ll share the answers that Bob provided to our questions about additional monetization methods.
Let’s jump right in!
To be perfectly honest, I got the idea because I saw many people using ProPush. I found out about ProPush through AffLift, the affiliate marketing forum. There I also found a detailed tutorial on how to install ProPush on my lander step-by-step.
I figured that this guide was created by seasoned affiliate marketers, and I thought that ProPush might be their secret weapon for making money. And I don't want to be left behind!
Note from ProPush: We recommend extra monetization for all verticals and all traffic types. The only traffic type you should be careful with is push traffic, as it might not show the best performance.
Was I excited when I tried ProPush for the first time? Not at all — to be honest, I was actually a little disappointed. I first added the code for ProPush on a landing page for India. On the second day I saw only a $0.146 profit and wondered if I was wasting my time.
So, I wasn't paying attention to it, really. After a few days, I noticed that ProPush's profits were slowly increasing. And after that, I added the code to all my landers.
Note from ProPush: You don’t need to expect big profits from the very first day you set the ProPush tag. Especially when you are working with RevShare offers, it might be a long-term investment, but you’ll realize it’s worth it a bit later.
I’ve gotten the best results when I run popunder traffic in some GEOs of Tier-3 countries with offers where the payout is low.
ProPush works better for me in these cases because the conversion rate is relatively high in these locations. Plus, you can also get a lot of traffic at a low price, which gives you room for experimenting.
Note from ProPush: It’s possible to test out different push prompts and texts to find the variable that produces the best results.
I am very satisfied with ProPush and have a very nice account manager (shout out to Kseniia!), so I’m very happy.
I have not encountered any challenges or failures so far.
Note from ProPush: We hope you won’t face any issues, too! However, if you have any obstacles, don’t hesitate to contact your account manager, a customer support representative — or read our detailed guide on the top popular monetization mistakes.
In many months, ProPush brought me at least 50% of my earnings with CPA offers, sometimes even 100%. Some days my profit from ProPush exceeds the $50 mark, which is more than 20% of my ad spend.
This gives me the option to test more GEOs and offers without worrying about how much it will cost me.
Note from ProPush: Setting up split tests from the get-go is a great practice that can help you find the most profitable variations.
The one thing I will say is that I like treating my ProPush revenue as unemployment insurance. You may not notice it’s there in the months with higher revenue.
But, if your profits start going down or you start losing money, it can make a huge difference. It can help you turn potential losses into profits, making it easier for you to do more tests.
Bob is just one of the many publishers that have found success through ProPush. Stay tuned to learn about other success stories or start forging your own path and monetize your traffic in just a few steps.
Yes, this is how some browsers, devices, and their settings work: they don’t allow push notifications by design. Besides, some technical issues or outdated browser versions can also create a problem.
While you can’t make all your target audience update their systems and purchase modern devices, you can still profit from those who didn’t see your opt-in prompt.
How is it possible? With the new Unsupported Callback feature.
Unsupported callback is the new option we offer for TrafficBack. Wait, what is TrafficBack?
TrafficBack is a link that redirects a user to a relevant offer after they do some particular action: deny or allow push notifications, press a browser back button, swipe away a subscription window, etc. You can set particular events that will trigger TrafficBack in your ProPush self-service platform.
Unsupported Callback is one of the TrafficBack events — and it redirects a user to the most relevant offer if this user didn’t receive a subscription request at all.
There are three possible scenarios when a user can’t receive a push opt-in request and, of course, push notifications themselves due to technical reasons.
In a nutshell, Unsupported Callback is your safety bag: whenever you come across a user who can’t receive push notifications, you get a second chance to monetize them.
Besides, it can mitigate your mistakes. For example, you forgot to exclude older browser versions from your targeting or set a service worker incorrectly. No worries, you may still get some profit with Unsupported Callback before you find and fix your mistake.
This feature is extremely handy for our partners who focus on push collection and creates special landing pages for ProPush — with no affiliate offers to run alongside. However, we don’t recommend Unsupported Callback for those seeking extra monetization of their offers.
Why is it so? Let’s compare several situations to get an idea.
Option 1. You have a landing page with some affiliate offer. You want to boost your profits and add a ProPush tag. However, you need to target Firefox users, and you can’t exclude them from this campaign. These users won’t receive your push notifications request as Firefox doesn’t show it — but nothing prevents them from interacting with your main offer.
Conclusion: Without an Unsupported Callback, your main offer flow remains unchanged.
Option 2. You have the same landing page, the same offer, and a ProPush tag — everything is the same as in Option 1, but you also added an Unsupported Callback. You again need to target some browsers that don’t support push — and as soon as a user visits your landing page, they are instantly redirected to another offer. A rhetorical question: will it be good for your main offer’s conversions?
Conclusion: Unsupported Callback is not recommended in this case.
Option 3. You created a special landing page for earning with push subscriptions — without any extra offers on it. You added a ProPush tag and an Unsupported Callback. Your aim is to collect subscribers and then get revenue from them. So if a user doesn’t see your push notifications request, everything you spent to lead them to your page goes to waste.
Conclusion: Unsupported Callback perfectly suits you in this case.
To sum up: Unsupported Callback is a must-have setting for those who only want to collect subscribers and monetize them with push notifications. Still, be careful with it when your main goal is to make your affiliate offer convert.
You may ask: how much money can I earn or save with an Unsupported Callback?
The precise amount depends on various factors, like how users interact with an offer they are redirected to, targeting, and your overall traffic quality.
Let’s just look at one case study that shows how much of your traffic might go to waste without Unsupported Callback — and you will make your own conclusions.
Our partner created a special landing page for collecting push subscriptions, added a ProPush tag there, and set all the TrafficBack events, including Unsupported Callback. So, he enabled the following TrafficBack scenarios that redirected a user to another offer:
In a couple of days, our partner gained 400250 impressions of his landing page and 4635 subscribers who started receiving notifications and thus bringing profit.
What happened to those who didn’t subscribe?
Here are stats sorted by users actions:
| Zone | Impressions | Percentage of all impressions |
|---|---|---|
| Subscribed users | 64,92% | |
| Unsupported Callback | 5850 | 1,46% |
| Other TrafficBack options | 134565 | 33,62% |
What do we see in this table?
Most users subscribed to push notifications — and interact with them regularly (this is why we can’t indicate a precise number of impressions for them).
Almost half of the users were redirected to relevant offers thanks to different TrafficBack options — and these offers gained 134565 impressions.
Finally, Unsupported Callback helped save 1,46% of the whole traffic. In our case, offers from Unsupported Callback gained an overall 5850 impressions — and this can be quite an amount of money depending on the further conversions!
Just like any TrafficBack event — on the main page of your ProPush account:
Mixed with the other TrafficBack events, Unsupported Callback gives you a chance to profit from every single user visiting your page. Already tried and tested it, and it’s waiting for you at ProPush!
