Сегодня мы расскажем о кейсе одного из победителей конкурса Follow Along — на форуме он известен под ником Desha. Он поставил себе цель: получить прибыль от нескольких кампаний мобильных игр, поэтому решил сконцентрироваться на их создании и оптимизации.
Кроме того, для дополнительной монетизации он использовал ProPush.me — все, что ему потребовалось сделать, это добавить Smart Tag на свой лендинг. В итоге этот простейший ход принес ему целых 24% от общего расхода на трафик! Никаких усилий! Давайте посмотрим, как это сработало.
И не забудьте зайти на форум Afflift — там много полезного!
Desha не хотел ограничиваться одним оффером. Вместо этого он решил взять сразу несколько. Все выбранные оффера — мобильные игры с бесплатным пробным периодом. Ниже приводим информацию о его кампаниях:
Для работы с офферами Desha должен был создать преленд. Вооружившись парочкой spy-инструментов, он нашел наиболее подходящий креатив. После Desha отредактировал преленд для своих кампаний и внес еще два важных изменения:
Сначала Desha решил работать только с ГЕО TH, а другие протестировать потом.
Таким образом, всё было готово. Для эффективного таргетинга Desha создал три кампании для офферов в сети PropellerAds — и игра началась.
Первые результаты основного оффера были весьма неплохими во всем, кроме одного — кампания, которая таргетировала пользователей Wi-Fi, отработала слабо. Desha отключил ее и оптимизировал остальные кампании. Но шел только первый день, и делать выводы было еще рано.
Тем временем ProPush.me делал свое дело, не вмешиваясь во флоу основного оффера. Всего за один день Desha получил $13 от ProPush.me не делая ничего, кроме установки Smart Tag перед запуском.
Desha продолжил оптимизировать свои процессы: разделять кампании и добавлять новые — но они все еще не приносили заметного дохода. За два дня он потратил $124, а его доход составил только $113:
Однако, когда Desha проверил свою статистику ProPush.me, он с радостью обнаружил, что последние дни все-таки БЫЛИ прибыльными: благодаря $27 от ProPush.me его общая прибыль составила $16.
Для основного оффера следующие два дня стали более успешными:
Кампании стали приносить вполне стабильную прибыль, в то время как ProPush.me просто продолжал работать и приносить регулярный дополнительный доход без лишних усилий:
На самом деле, ProPush.me принес даже немного больше, чем основные офферы: за последние два дня Desha получил $43,8 от PropellerAds и $44 от ProPush.
В общем, за первые 10 дней работы как PropellerAds, так и ProPush.me показали впечатляющие результаты. Приводим статистику от PropellerAds:
А вот результаты от ProPush:
Скрипт Backbutton тоже принес кое-какую прибыль:
Таким образом, за первые 10 дней кампании с дополнительной монетизацией без усилий от ProPush.me принесли $121 (основные офферы) + $84 (ProPush.me) + $6 (скрипт Backbutton) = $211.
Позже Desha взял еще парочку офферов (тоже мобильные игры) и крутил их с тем же прелендом. Он перевел преленд на арабский, так как хотел протестировать больше ГЕО, и создал еще четыре кампании для QA, IQ и SA. А вот и первые результаты новых кампаний:
В то же время его офферы TH оставались активными. Он продолжил оптимизировать их, чтобы получать больше конверсий, и они стали набирать обороты:
Smart Tag от ProPush.me, установленный на все офферы, приносил регулярный доход и покрывал значительную часть стоимости трафика.
Общая прибыль Desha с 11 по 17 день составила $212. К тому времени он потратил $400 на покупку трафика и получил $101 от ProPush — столько же, сколько и с основных офферов.
Важно отметить, что Smart Tag от ProPush.me никак не повлиял на флоу основных офферов. CR остался на уровне, а пользователи, как подписавшиеся, так и нет, могли без проблем взаимодействовать с оффером.
Позже Desha решил посмотреть, что будет, если добавить больше ГЕО и кампаний. Это сработало, особенно для ГЕО IQ — и он получил почти $260 прибыли за дни 11-17.
А ProPush.me принес почти 50% всей прибыли:
Скрипт Backbutton тоже внес свой вклад в общий доход — еще $15.
В течение всего месяца Desha был занят тем, что добавлял новые кампании, оптимизировал их, тестировал различные офферы мобильных игр и ГЕО. В таблице ниже он поделился своими результатами для наиболее прибыльных ГЕО, включив также дополнительную монетизацию.
А вот отдельно статистика ProPush.me:
Desha был очень доволен работой ProPush.me — никаких усилий, 24% от всей стоимости трафика — легко и просто!
Как мы уже упоминали, Desha не тратил много времени на ProPush.me. Это был лишь способ заработать чуть больше денег — но он оказался гораздо прибыльнее, чем ожидалось. Как видите, ProPush.me смог спасти некоторые не столь успешные кампании и покрыть убытки, когда основные офферы не приносили много конверсий.
Как нам сказал сам Desha, он продолжает работать со своими кампаниями и сейчас. А ProPush.me продолжает приносить ему дополнительную прибыль!
В результате Desha стал рассматривать ProPush.me не только как способ легкой дополнительной монетизации. Он решил запустить специальные кампании для ProPush.me, так как был на 100% уверен, что Smart Tag работает без вреда для CR оффера и без каких-либо усилий с его стороны.
Desha, желаем удачи и до новых встреч в ProPush.me!
Присоединяйтесь к ProPush.me прямо сейчас, используйте Smart Tag и получайте больше денег!
Good news — you can! And this is exactly what our partner did within the Follow-Along contest we organized together with our friends PropellerAds and Afflift. Meet Pablo T, the Afflift Forum member — and his experience with ProPush.me and Push Traffic.
Pablo was determined to focus on a single traffic source and a single vertical. As he said himself —
— No more jumping around and chasing shiny objects!’
His choice fell on a Sweepstakes offer with a $10 payout. It could be pretty challenging: nobody gives so high payouts for easy conversions! And here are the other campaign details:
Pablo decided to give his campaign a three-day test, using one landing page, and see if he gets conversions. Another important detail: he set his campaign to run only from 7 a.m. to 11 p.m. and use only Classic Push ads.
If you are curious about how he set up his campaign in detail — welcome to the gallery!
And, after he set up everything in PropellerAds, Pablo added a ProPush Smart Tag to his landing page.
The very first day of testing showed a low CTR, so Pablo decided to add more creatives to see if they perform better. However, things didn’t change much: the second day did not bring any conversions, too, even though the CTR became a bit higher.
Here are Pablo’s stats for Day 2:
And, with 282 impressions from ProPush.me, there was still no extra profit:
Of course, Pablo started optimizing his campaign. What did he do?
While the main offer hadn’t brought any profit yet, ProPush stats showed a more positive result. A $6 profit is the profit, too!
Later, Pablo’s main offer finally brought the first conversion. So, there was a -58% ROI and a single conversion — not the best result you can hope for.
The campaign was crying out for optimization!
Pablo decided to make changes in the User Activity targeting and add In-Page Push traffic besides Classic Push.
Here are his first results after his optimization efforts:
To make things clearer, see what each row in the stats above means:
Meanwhile, ProPush profit got stuck at $6 — nothing has changed since June 3:
It seemed like using Push traffic with ProPush was really a bad idea… but let’s see what happened next.
Pablo kept optimizing his campaign: comparing landing pages and creatives and In-Push and Classic Push traffic types. Two landing pages finally showed a positive ROI!
And Propush got off the ground, too:
Long story short, campaign optimization did not help much: while some of the slices were performing okay, there was still negative profit.
But, surprisingly, ProPush generated some more earnings:
Pablo’s main offer didn’t make a hit. Even after he added two Popunder traffic campaigns to test it, too, the results did not become much better:
In the end, Pablo admitted that PopUnder traffic was not doing better than Push Traffic for his main offer. The final results for two weeks showed only 15 conversions, collected mainly with In-Page Push traffic.
However, Pablo managed to earn $14 with ProPush — and he liked it! It’s not easy to get even such an amount with Push Traffic, so it was not bad at all. Provided he didn’t make any changes in his ProPush settings, it’s a good result!
Most likely, things would be much better if Pablo had chosen the other traffic type from the very beginning. Still, you can see that ProPush can do its job even when you send this controversial Push traffic.
So, don’t just refuse extra monetization if your offer needs the ‘wrong’ traffic type. It can work as well — probably, not that efficiently, but still.
Join ProPush today and boost your earnings, too!
Why did we find this Follow-Along Contest case study exciting, although the final profit was not that impressively big? Because it vividly shows that ProPush.me works fine even if you have low volumes of traffic, and literally everyone can get their piece of the pie.
And don't forget to visit the Afflift forum, follow the threads, and share your own insights!
Viccarterann told us that his campaigns hadn’t been really successful lately. He thought that his main issue was that he picked the wrong offers. So he was determined to concentrate on the PropellerAds network as a very high-quality traffic source and do his best to find suitable converting offers. Here is an overview of his campaigns:
Again, his main aim was to find a profitable offer that would convert easily. We mean, he didn’t intend to spend much time on extra monetization — and luckily, he didn’t have to! All that Viccarterann needed was to add a Smart Tag from ProPush.me to this landing page — and don’t think about it again.
Thanks to his previous experience, he was pretty sure in this step: here is what he said:
— In the last few weeks, I have not sent any traffic to my landing pages, but Propush continued to generate money! Just look at the stats:
Viccarterann willingly shared his checklist for setting up campaigns — including extra monetization tools.
Here it is:
Viccarterann tried various approaches towards his PropellerAds campaigns. He spoke to his account managers in CPA networks to get the best offers, tried targeting different GEOs, and tested various landing pages — but not that it all worked out. For example, here are his stats with the three new GEOs he decided to test after the other campaigns failed:
As Viccarterann supposed, the reason might be very high competition for the chosen offers. He didn’t blame ProPush.me for it, as the similar campaigns without a ProPush Tag on the landing pages had more or less the same flow. And, what is more, unlike the main offers, ProPush.me did bring some profit:
Not bad for not doing anything — this was Viccarterrann’s verdict on his ProPush.me stats.
However, he needed to start getting profit from his main offers, too — and this time, he decided to change CPA Goal to SmartCPM. It caused a pretty large click loss, but finally highlighted an offer that had potential:
Despite the negative ROI, this offer had the chance to show green numbers later. To optimize it, Viccarterran did the creatives' A/B testing, deleted the worst converting zones with the biggest spending, and changed targeting settings to work only with the Chrome browser.
It didn’t change things much, so he decided to add one more campaign (the one with the -79% ROI on the screenshot above), and combine both campaigns with a CPA Goal model. To do it, he requested the report from the Bemob tracker (it’s a nice feature, try it for your projects, too!) and got detailed information on each campaign:
Now, having more accurate data on hand, he created a new campaign — a combination of the previous two:
Besides, he added a special Backbutton campaign:
It helped! As you see, the numbers finally became green, and the ROI has extremely boosted up to more than 100%. If there was more traffic, the profits would have been much more exciting, but anyway — it works!
ProPush.me Tag was still active, meanwhile. Again, it did its job perfectly — and only the small traffic volumes prevented Viccarterran from earning much larger amounts:
As Viccarterann said himself, ‘Not a big deal — but it’s free money!’.
The two final campaigns kept bringing small but stable profits, with positive ROI and net profits.
So did ProPush:
It turned out that you can install a ProPush Smart Tag once — and earn $1 per day doing nothing else with it. As you see, even the small traffic volumes on the main offer can result in some additional revenue from ProPush.me — so we are not just for high-rollers.
Overall, within a month, Viccarterann got almost $20 of ‘free money’, as he calls them himself.
So, Viccarterann put the ProPush Smart Tag on all landing pages he used and kept getting subscribers. The more traffic he sent, the more subscribers he got — and nothing changed in the main offers’ flow. He also noticed that when the CTR of his campaigns rose, his ProPush CR percentage also increased — and it was evident even with relatively small earnings.
The best thing Viccarterann found in ProPush is that he didn’t have to do anything special to increase the subscription rates — and he will keep using ProPush for his future campaigns.
Want to try such a lazy monetization?
You are welcome to join ProPush.me today — and share your best case studies, too!
Today, we will share a case study from one of the Follow-Along contest winners — Desha. His primary aim was to profit from several mobile gaming campaigns, so he was mainly focused on creating and optimizing them.
At the same time, he used ProPush.me for extra monetization — just added the Smart Tag, and that’s it. This very simple move turned out to bring a whopping 24% of the whole traffic spending without any further actions — so let’s see how it all worked.
And, don’t forget to visit the Afflift Forum — there are plenty of useful threads!
Desha didn’t want to stick to a single offer. Instead, he decided to choose several of them — but all were mobile games with a free trial period. Here is information about his campaigns:
To work with the offers, Desha needed to create a pre-lander. He looked through various spy tools and found the most suitable creative. After editing this pre-lander for his campaigns, Desha made two additional adjustments:
At first, Desha decided to work only with TH GEO — and test other GEOs later.
So, everything was ready. Desha created three campaigns for the offers at PropellerAds to ensure the best targeting — and the game started.
The first results of the main offer flow were pretty good — all, except for the campaign targeting Wi-Fi users. Desha switched it off and optimized the rest of the campaigns — but it was only the first day, and it was too early to make any conclusions about them.
Meanwhile, ProPush.me was doing its thing in the background, without interfering with the main offer flow. Within only a single day, Desha got $13 from ProPush.me — and didn’t even do anything for it — just installed a Smart Tag from the very beginning.
Desha continued to optimize his efforts: split campaigns, and added new ones — but they still haven’t brought significant profit yet. Within the two next days, he spent $124 and got revenue of only $113 — an apparently negative net profit:
However, when Desha checked his ProPush.me stats, he was pleased to see that his last days WERE profitable after all: with $27 from ProPush.me, he now had an overall profit of $16.
The next two days became more successful for the main offer:
The campaigns started bringing a pretty stable profit, while ProPush.me just kept working — and required no effort to bring regular additional income:
In fact, ProPush.me brought even a bit more than the main offers: Desha’s profit for the last two days was $43,8 from PropellerAds and $44 from ProPush.
To make a long story short, the first 10 days of working with PropellerAds and ProPush.me simultaneously brought very impressive results. Here are the stats from PropellerAds:
And here are the results from ProPush:
And the Backbutton script brought some profit, too:
So, the first 10 days of running campaigns with lazy extra monetization from ProPush.me brought $121 (main offers) + $84 (ProPush.me) + $6 (Backbutton Script) = $211.
Later, Desha chose more offers in the mobile gaming vertical and used them with the same pre-lander. He just translated the pre-lander to Arabic as he wanted to test more GEOs. He created four more campaigns for QA, IQ, and SA. Here are his first results with the new campaigns:
Meanwhile, his TH offers remained active. He kept optimizing them to make the offers convert better, and they gained traction:
The ProPush.me Smart Tag, installed for all his offers, gave regular profit — and covered a significant part of traffic cost.
Thus, Desha’s total profit from day 11 to day 17 was $212. He’d spent $400 on traffic purchase so far and got $101 from ProPush — as much as the profit from the main offers.
What is important, the ProPush.me Smart Tag did not affect anything in the main offers flow. The CRs remained good, and both subscribed and unsubscribed users could interact with the offer without any issues.
Later, Desha added more GEOs and campaigns to see what happens. It worked out, especially for the IQ GEO — and his profit for Days 11-17 made almost $260.
And, ProPush.me brought almost 50% to the whole profit:
The Backbutton script also added a bit to the overall earnings — an extra $15.
So, throughout the whole month, Desha was busy adding new campaigns, optimizing them, and testing various mobile gaming offers and GEOs. He shared his results including extra monetization for the top profitable GEOs in the table below.
And here are the ProPush.me stats separately:
Desha was very happy with what ProPush.me did for him — no extra effort, 24% of the whole traffic cost — easily!
As we’ve already mentioned, Desha didn’t mean to spend too much effort on ProPush.me. It was just a way to get some more money — but it turned out to be even more profitable than expected. As you see, ProPush.me managed to rescue some failed campaigns and cover the losses when the main offers did not convert so well.
As Desha told us, he continues working with his campaigns. And ProPush.me keeps bringing him extra income!
As a result, Desha started considering ProPush.me as not only a lazy extra monetization tool. He decided to run special campaigns for ProPush.me as he became 100% sure that it works, doesn’t ruin the offer CR, and doesn’t require much effort.
We wish Desha good luck — and look forward to seeing you with us, too.
Join ProPush.me today and boost your campaign results with our Smart Tag!
