A little spoiler: ProPush is highly efficient for all verticals, and almost all ad formats, with some exceptions.
But, looking through our partners’ stats, we noticed that some verticals are much more popular than others — and they really bring breathtaking results, leaving behind all the rest.
So, we decided to prepare a small rating of the top verticals to monetize with push subscriptions — first, to give you an idea of what offers to pick, and second — to have an excuse to boast our partners’ stats.
Here we go!
Yeah, if you read our blog, you already know: we love posting Sweepstakes case studies because they are so juicy!
It is one of the top popular verticals among our partners — and no wonder why. Let’s look at the latest stats from one of our most successful marketers with a Sweepstake offer:
— How to do the same? Watch the ProPush Smart Tag Guide
Tip: Sweepstakes offers work best with Popunder and Push traffic from ad networks. However, we don’t recommend using Push traffic for extra monetization with push subscriptions. In short, users might get overdosed with push alerts and stop converting.
You could often come across this one in our blog, too: VPNs are another top profitable vertical for extra monetization with ProPush.
Here are the stats of our partner who loves running Utilities:
Tip: The best bundle for Utilities in affiliate marketing is currently Android + Popunder/Push. Still, again, be careful with Push traffic: it might give significantly worse results than, say, Popunder or social.
Our research shows that mobile games also bring awesome results, and many of our partners don’t want to miss it!
Here is one example:
Yes, the daily profits are not so shockingly high and so ultimately inspiring. But, a small detail made us look at this case study from another angle: this profit made 24% of the overall campaign earnings!
So, if the budget had been bigger, the numbers could have been much more impressive, too.
Note: While you need to work hard on optimizing your affiliate marketing campaigns, ProPush usually works in the background, and rarely requires any extra actions and effort.
Although we have three unprecedented winners vertical-wise, it doesn’t mean you can’t profit from the other offers.
The best about ProPush is that it works with almost all offers you can think of, so don’t hesitate to add the Tag if you run Dating, iGaming, eCommerce, and more.
As a bonus, we give you a list of the best GEOs for push subscription monetization, rocking right now: catch’em up!
NZ, AU, US, UG, JP, GN, CA, AO, GB, ZA, AT, DE
However, be careful with the traffic types.
What to avoid:
Overall, the list of what we DON’T recommend is extremely short. And the options you have for extra monetization are almost endless.
Join ProPush now and squeeze all the possible profit from your offers!
ProPush can easily become a separate source of income — and this is what large media buyers actively use and enjoy. How does it work and what does it have to do with TrafficBack?
Let’s find out right now.
TrafficBack is basically a link that redirects a user to a relevant offer. There are two ways how you can use it:
#1. TrafficBack for monetizing as many users as possible.
In this case, a redirect is triggered by a certain action that a user does on your landing page. To be precise, we’ll show all possible scenarios for TrafficBack:
You can add all the scenarios in your TrafficBack settings — or choose a part of them.
#2. Direct TrafficBack Link.
You can use TrafficBack without a landing page — and send your traffic directly to this link. Your users will be redirected to a relevant offer as soon as they follow the link — no other actions are required.
Direct TrafficBack link from ProPush has higher rates and contains only the top CPA offers with the best and most relevant ads.
Besides, you can add this link to your main offer or use it for a browser Backbutton.
This option is available upon request, so contact our support team (support@propush.me) to get a direct TrafficBack link.
When we are speaking about TrafficBack for large media buyer agencies, we usually imply two points:
Of course, media buyers can use ProPush for extra monetization of their offers, too. Still, most of them prefer separate push collecting campaigns, as their traffic volumes allow them to earn with such campaigns really quickly.
Overall, there are three top profitable strategies that you can apply. We gathered our recommendations with the best practices of our partners from media buying agencies — and will share them right now!
It’s the simplest one.
First, you create a special landing page for push subscriptions. It doesn’t contain any offers and only serves a single goal: collecting subscribers.
One of the most popular push collection landing page types is a page that shows users a video. To watch the video till the end, a user has to accept a push notification opt-in request.
Without TrafficBack, everything is very straightforward. A user either subscribes or not — and that’s it. But why lose such large amounts of traffic if a request is declined? Every user that rejected the subscription request can cost really big money — so it makes sense to squeeze the most of your traffic.
And here actually comes the TrafficBack. Added to all available scenarios, it can help minimize expenses and boost profits at the same time.
The settings are simple: create a TrafficBack link in your account and then tick all the events you want to include. You will find detailed instructions on creating and setting TrafficBack in our guide.
And the step-by-step strategy is the following:
Will it be profitable? Well, let’s just look at the stats: here is the weekly profit of our partners from a large media buying agency who use this strategy as their primary workflow with ProPush:
Pro tip: to make this strategy work, it’s essential to find a profitable Ad Network — OS — GEO bundle. It’s the most complicated and time-consuming part, but the rest of the workflow is almost automated.
This one is almost the same but a small detail in your settings. You set everything as you did for the previous strategy — but install a separate TrafficBack link to every event.
How to do it?
Why would you need it? Such a move might help you better analyze what happens to your traffic in different scenarios. Experienced media buyers prefer to see more accurate stats of monetized traffic, for example:
Such detailed statistics allow you to understand user behavior and optimize your landing page and its content accordingly.
If you want to work with TrafficBack separately and send traffic to a TrafficBack link directly, you can safely use remnant traffic.
Here are two options large media buyers usually prefer with a Direct TrafficBack link:
Pro tip: you can add a direct TrafficBack link at the end of your CPA offer flow after a user converts. For example, when you are paid per lead and need to collect email addresses, you can add a TrafficBack link after a user presses the Submit button. This user will be redirected to another offer as soon as they complete the conversion. Besides, you can install this link for Backbutton to monetize users who want to leave your landing page.
TrafficBack is a powerful tool by design — but you can make it work even better if you know the best practices. Here are the tips we suggest to our partners when working with TrafficBack:
Nothing too difficult, right? If you have any questions left, we are ready to help and explain: just contact our customer support team at support@propush.me.
Once you are done with the settings, you can enjoy profit from TrafficBack almost immediately. Don’t miss this chance to monetize as much traffic as possible — and make every user bring you a maximum of income.
Join ProPush.me and get the most out of your traffic!
That is why, we decided to prepare a guide about two models we have at ProPush - CPS and RevShare - and help you cover all the gaps in your understanding.
What is the difference? How do they work and which one to choose? What are the pros and cons of each? For dessert, we have some stats to see how CPS and RevShare work in practice.
CPS (Cost per Subscriber) is a very simple payment model. The principle is as follows:
Users subscribe to push notifications > you get money for each new user
In this model, you get money for each subscribed person once after they accept the opt-in request. So, one unique subscriber on your website or landing - one payment.
To check the prices for each GEO, just go to your dashboard and open the Rates tab on the left.
Please note that this model is not available for newcomers - you can only use it after rolling your offer for a while.
At ProPush.me, you can apply for CPS if you gather 5000+ subscriptions daily during at least 3-5 days. After you achieve this, we evaluate your traffic quality and open access to a CPS model if your traffic meets our quality standards.
Why so?
You need an advanced set up guided by a personal manager to get maximum profit. However, with small traffic volumes it is almost impossible to get precise statistics - the data amount is just not enough. That is why CPS is an advanced option at ProPush.
RevShare (Revenue Share) is efficient in the long run:
Users subscribe > users interact with your offer or just stay subscribed > you get paid during all of their subscription time
In RevShare, your income depends on the quality of your leads, and you continue getting money until they unsubscribe. RevShare rewards patient affiliates - you get income regularly and constantly.
At ProPush.me, we pay for every 1000 push notifications delivered to subscribers you brought. We expect that your subscribers will stay, and this will bring you money. Yes, all you need is to grow your base, engage people, and keep them subscribed.
So, you might be thinking how much freedom you have with the pricing models we offer. We answer - you have absolute freedom! You can work with CPS only, RevShare only, or combine both - everything depends on your expectations and income goals.
For example, if you are ready to wait for a while until you start getting income (sometimes, it takes a couple of months), you can rely on RevShare. However, if you want money here and now - CPS is a better choice.
Combining these models is also an option. Say, you can get immediate money on CPS, which might work as a safety pillow and an additional source of further investments in RevShare. You can invent any income strategy and we don’t restrict your experiments.
To make things maximally clear, we have prepared some statistics for a dessert. See how the stats look with RevShare:
And with CPS:
As you can see, both models are equally efficient and profitable, so choosing between RevShare and CPS is an easy thing - mistakes are impossible. Technically, you never lose anything, no matter which one you choose. What is more - you can work with both. Rely on your needs, expectations, and budget flexibility!
Never stop and always strive for more - join ProPush!
This is how Nick, one of our Afflift Follow-Along contest participants started his story. And he was pretty right — one of the main affiliate marketer’s pains is tons of money lost on tests. Is there something that can relieve this pain?
Yes, the answer is additional monetization. Let’s look at how you can compensate for your testing expenses — on the example of Nick’s campaigns.
We thank Nick for sharing his case study — and if you want to thank him, too, join ProPush.me using Nick’s referral link.
Nick wanted to be honest about his latest efforts this year: he ran multiple campaigns without much success. His favorite vertical is Sweepstakes, so he was mainly focused on it. Besides, his recent campaigns also included iGaming products.
Nick even has his course on how to profit from Sweepstakes — you will find it (and tons of other useful posts) on his website.
Here are the stats of some campaigns Nick has been testing lately (mainly Tier 1 GEOs):
Yes, the test stage can really hurt your feelings and budget. Nick was playing with creatives, landing pages, angles — and it all swallowed up money.
— Over a couple of months, I managed to dig a $1,950.10 loss on this group of tests, losing just over half of what I spent. That feels pretty bad.
Such large spending doesn’t have to be so painful, though. Extra monetization alongside running your main offer can cover a significant amount of expenses — and sometimes, even most of them.
Nick proves it by showing his stats from ProPush.me. He uses ProPush Smart Tag with all his campaigns:
Here are the stats for the same group of campaigns we showed before, but with ProPush they look much more attractive:
— With that additional revenue, my ROI improves to -36.37%, making it much less painful. That counts as a “successful test” in almost any affiliate’s books.
Before ProPush, Nick tried a similar extra monetization solution from another company. However, as he said, it didn’t bring anything even close to the income he gets from ProPush.
As you might know, ProPush offers two ways how you get your income:
According to Nick’s experience, his users stay subscribed for approximately 2–3 weeks. Remember, though, that he uses Push traffic — it means that his audience has many other push subscriptions so far. With other traffic types, a user’s lifecycle might be longer.
So what did he choose: CPS or RevShare? The answer is RevShare, and Nick vividly showed us why.
He collected 1114 subscribers from a single GEO, and the highest CPS rate for this GEO was $0,14. Now look at the table:
| Subscribers | Potential earnings with the CPS model | Earnings with RevShare |
| 1114 | $155.96 | $608,16 |
If Nick chose the CPS model, he would earn only 25% of what he got with RevShare. Yes, RevShare takes more time to start bringing profit — but it’s probably worth it, nah?
Nick’s experience proves that extra monetization is not only a pleasant bonus — but also great support for your budget when you are testing expensive campaigns.
— I was mind-blown. I will even avoid running campaigns where I can’t have ProPush implemented in some way.
We think such a review makes it hard to resist trying ProPush. Agree?
Join ProPush today, and save your affiliate marketing budgets!
