Shall you just patiently wait for further results? Well, this was the only option before — but not anymore.
Meet the new ProPush feature — Daily Cohort Revenue. It is a brand new way to analyze the payback of your daily cohorts –– all users who subscribed at a specific date. With Daily Cohort Revenue, you can now quickly check how much you earn from a chosen daily cohort and how much this cohort brings you while its users keep interacting with push notifications.
In this post, we will show you how to use this totally game-changing analytics tool.
When you open your Statistics and switch to the Subscription Date tab, you will see the following table:
Each row shows a cohort of users who subscribed to your push notifications on a particular date. Let’s suppose today is the 8 of February and look at the highlighted row:
| Subscription date | Subscribed | 1 day | 2-7 days | 8-14 days | 15-30 days | 30+ | Total |
| 25.01.2024 | 201743 | 65.60% ($104.66) | 34.38% ($54.85) | 0.02% ($0.04) | 0.00% ($0.1) | – | $159.56 |
This row shows you that the cohort of users you brought on 25.01.2024 has generated $159,56 in total for now (till 8 February). The overall number of subscribers in the cohort is 201743.
The Days columns help you understand how quickly this cohort generated this revenue:
All these figures allow you to count the ROI of a particular cohort using the ROI formula:
| Net Profit / Cost of Investment X 100% |
Note:
Sounds clear enough, we suppose — but why do you need this information in your stats?
The first and most important way to use this tool is to estimate the value of your subscribers. In other words, the Subscription Date tab will answer the following question:
— When will the subscribers who came on a particular date pay off and start bringing profit?
Let’s look at one example to make things clear.
On December 1, you paid $1,000 to purchase traffic for your landing page and added a ProPush tag to this landing. Your page immediately began to collect push subscribers bringing profits! By January, this cohort of subscribers from December 1 brought an overall $2,000:
As you can see from the graph above, all this revenue didn’t come instantly. Instead, it was distributed like this:
This way, you can analyze revenue from every cohort of subscribers who joined on a particular date. It allows you to make predictions about your ProPush RevShare profits in the long term and understand the ROI of similar cohorts – according to the formula we left above, the ROI of this cohort was 100%.
It is now easily done under the Subscription Date tab without any complicated (and not always accurate) predictive models that users build in Excel and other tools.
However, that’s not everything — and the Subscription Date tab can be helpful in three more use cases. Here they are.
Use case: When you want to know what cohort is more profitable or count how much you earn from every subscriber.
Suppose you purchased Popunder traffic for $50 on February 19, and this traffic brought you a particular (228555) number of subscribers. You want to check how much revenue and profit you received from each as well as compare profitability of this cohort with others.
This will give you insights on traffic source performance on particular days, and you can decide whether to continue using these sources for push monetization.
Here are the two formulas you can easily use to calculate it with the help of the Cohort Revenue feature.
In our case, it is $330,46/228555 = $0.0014
($330.46-$50)/228555 = $0.0012
Let’s compare this cohort’s profitability with the one that was subscribed on February 13 when we used Social traffic as a source.
($117.57-$50)/230869 = $0.0002
The February 19th cohort turned out to be more profitable, which proves that Popunder traffic works better in this case.
Use case: When you want to compare how various GEOs perform with push subscriptions.
Suppose you began driving traffic from the USA, Brazil, and India. All subscribers who came on this day will be grouped into a cohort by subscription date. However, you don’t know precisely who will better interact with your notifications — Americans, Brazilians, or Indians.
This is where the new Daily Cohort Revenue comes into play. Just sort out the users by subscription date and then make another filter by country:
Voila, you see revenue from every GEO and can now start drawing more specific conclusions. For example, you can estimate how quickly a particular GEO pays off and distribute your budget accordingly.
For example, in this case, you might want to boost your spending for India and, on the contrary, reduce the budget for Brazil.
Use case: When you add a new landing page and want to check how it performs for your extra monetization.
Say you added a new landing page — or made some changes to the existing one.
Theoretically, this may affect the subscription rate — for example, you suppose your new design inspires more trust and motivates people to subscribe.
A Subscription Date + Site filter will give you a precise image of how the landing page affects your earnings:
In this case, revenues are higher with the mylanding1.com page. If the numbers, on the contrary, worsen, try another landing or analyze how creatives might impact your revenue.
With a similar approach, you can estimate the traffic sources you switch on a particular day. For this, use the Zones filter.
We added 2 more columns to the table:
This breakdown helps you see what brought you more money: your subscribers or users monetized with TrafficBack – and adjust your monetization strategy accordingly.
The Daily Cohort Revenue is already in your account if you use RevShare — so come and test it right now. The new statistics will be available for the new cohorts you created after the feature release.
And, we want to make the product as good as possible for you – so please leave your feedback on the feature to your account manager!
Happy profits!
In the dynamic realm of digital advertising, careful tracking is the cornerstone of campaign success. For ProPush.me users, integrating a tracker is not just a good idea; it's an important step towards new optimization opportunities and making more money with push subscriptions.
One of the most famous trackers among ProPush.me users is Binom. It offers sophisticated analytics capabilities, allowing ProPush.me users to delve deep into campaign data, understand user behavior better, and maximize ROI.
We compiled this step-by-step guide for those ProPush.me users who are looking for a go-to tracking solution or considering changing their current tracker. Use it to set up ProPush.me and Binom integration and benefit from tracking accuracy.
Please keep in mind: Recently, Binom introduced a new version of their tracker, Binom V2. It offers changes in user interface and user experience. Fortunately, integration mechanics hasn’t changed much: just use the upper ribbon menu instead of the contextual menu in Binom. If you have any questions, don’t hesitate to ask the very responsive @BinomSupport team on Telegram.
Ready to dive in? Let’s go!
In Binom, choose the landing page you want to integrate with ProPush.me, copy the link, and add it to your ProPush.me account.
If you use multiple domains, don't forget to specify the domain at which one you will show the push subscription window. In preview mode, the default domain will open where Binom is installed.
To verify your landing page in ProPush.me, add the offered snippet to your landing page code as close as possible to <head>. For Binom V2 you’ll find the Code button in the upper ribbon menu instead of the contextual menu. If any error occurs at this step, contact your manager or support team.
When the landing page is added, create a Smart Tag consisting of a snippet and a JS-file.
Download the file and upload it to the website folder using an FTP application (like FileZilla) or directly through Binom: go to the Files section and create a new file with the same name as your JS-file. Then just copy the content of your JS-file to the file you’ve just created.
After browsing the service worker file, install the code into the landing page’s source code below the <head > tag. It can also be done in Binom in the Code section. If your *.js file is located not inside the website root directory, it's important to add a full path to it.
For example, for a file located at: http://your-site.com/path/to/file/sw-check-permissions-xxxx.js
Relative path is: /path/to/file/sw-check-permissions-xxxx.js.
And you should use following parameter: ... &sw=/path/to/file/sw-check-permissions-xxxx.js ...
If you're setting up TrafficBack, make sure to replace the current ProPush snippet in your landing page to the updated snippet with TrafficBack.
That’s it! If you’ve done it right, your subscriptions stats will display in Binom.
Again, if you face any issues, contact @BinomSupport team on Telegram or ProPush.me support via your account.
So today, we decided to share some techniques on how to get the most out of Facebook in-app traffic, backing up our recommendations with our customer’s case.
According to our statistics, Tier-3 GEOs (NG, GH, CI, ID demonstrate the best rates) are especially rich for converting Facebook browser traffic. As an affiliate marketer, you can benefit from this traffic in two major ways:
And for the best result, rely on ProPush.me - our Smart Tag and other features are 100% compatible with social traffic.
Now, let’s see which algorithm to follow.
So, since you cannot send push opt-in requests via the Facebook browser, you need to direct users to the Google Chrome browser first.
Disclaimer: ProPush.me’s functionality allows you to work with Chrome, which is the most popular browser when it comes to Android traffic + Chrome has the most transparent push subscriptions mechanics. So please mind that this guide is specifically related to users who have Chrome browser.
After you show a landing page to users in the Facebook browser (this is the one used to view any Facebook content), your main task is to transfer them to the Chrome browser, and this is where you can send an opt-in request and offer a push subscription.
What is more, you can use the ProPush.me TrafficBack feature in the Facebook browser to get additional income. TrafficBack allows you to monetize all users, whether they subscribe or not.
Basically, the flow described above should look this way:
When adding a tag to your website or landing page, don’t forget to turn on the corresponding function in your ProPush.me account:
Voila, now your users are redirected to your offer page, where they can get an opt-in request and subscribe if they are interested. Thus, when users get to Chrome, you can monetize them just the usual way and get extra money from ProPush.me.
And at the same time, the TrafficBack feature will help you monetize all of your traffic. No risks.
The strategy of our partner is just as we described above - transferring users to the Chrome browser from the Facebook browser as fast as possible.
He has a very simple landing page in Facebook browser, similar to this one:
The page is efficient, since it follows two main rules for such a flow.
Here is what users see when they click the link on a landing page:
After clicking on the “Continue” button, they are transferred to the Chrome browser, where they can finally subscribe to Push notifications.
Working with Facebook traffic this way, our partner receives $1000+ profit from ProPush.me per day! Here are the stats (period: 9/10/2023 - 15/10/2023):
| Date | Pre-requests | Subscriptions | Profit from ProPush.me |
| 09.10.2023 | 492 938 | 54 251 | $1 384 |
| 10.10.2023 | 500 692 | 58 738 | $1 477 |
| 11.10.2023 | 442 680 | 55 569 | $1 434 |
| 12.10.2023 | 418 330 | 50 045 | $1 322 |
| 13.10.2023 | 391 560 | 46 334 | $1 239 |
| 14.10.2023 | 352 344 | 41 670 | $1 120 |
| 15.10.2023 | 350 015 | 41 215 | $1 069 |
Time to remind you about TrafficBack. Our partner implemented this feature into the landing page that appears in the Facebook browser, so when users clicked it, they were redirected to the relevant offer. Therefore, users react eagerly and profit stays stable - they see things they are interested in.
To sum up, let’s highlight some key points of our today’s article:
So, that’s all, folks! Rely on ProPush.me in most monetization cases - even with Facebook in-app traffic. Just do it smartly following our guides. Happy monetizing!
From the experience of ProPush.me partner (publisher) who monetizes iGaming traffic, smartly-tailored creatives can be game-changing for this tough niche.
Today, we want to show you how smartly-designed iGaming creatives help in monetizing more traffic with push subscriptions. We base our research on the publisher's success story as well as the stats we've collected from other well-performing pre-landers.
So, as we said, one of our publishers works with the iGaming vertical and does a pretty good job with that. To add some background, we would like to briefly describe his case:
This means that our partner gets about $4 000 per month from ProPush.me only.
And here are some of his general statistics by weeks (period: 03/04/2023 - 14/05/2023):
| Date | Pre-requests | Subscriptions | ProPush.me Profit |
| Week 1 | 193 534 | 6 339 | $2 222 |
| Week 2 | 313 584 | 6 094 | $2 021 |
| Week 3 | 144 362 | 4 317 | $1 855 |
| Week 4 | 582 991 | 6 498 | $1 808 |
| Week 5 | 94 535 | 4 351 | $1 456 |
| Week 6 | 156 766 | 4 488 | $1 220 |
The difference in profit during the first and sixth week can be explained easily - this happened because our partner has changed his approach to GEOs, which you will see below. His main GEOs were CA and AU, he received a significant amount of subscriptions during the first period, which turned into growing profit during the second period. And this happened around all the GEOs.
Here is how it is reflected in the statistics.
The first weeks:
| GEO | Pre-requests | Subscriptions | ProPush.me Profit |
| AU | 47 335 | 2 222 | $1 047 |
| CA | 58 508 | 1 708 | $861 |
| NZ | 15 337 | 523 | $474 |
The last weeks:
| GEO | Pre-requests | Subscriptions | ProPush.me Profit |
| AU | 45 085 | 2 721 | $1 893 |
| CA | 47 456 | 2 463 | $1 453 |
| NZ | 10 128 | 576 | $774 |
By the example of AU, our partner first had 2222 subscriptions and his profit was $1 047, while at the end he had 2 721 subscriptions with $1 893 profit.
Why did this happen? The profit started growing because our partner received money from the previous subscriptions.
Globally, push conversions heavily depend on the landing page and creatives on your landing page. Our publisher did a great job tailoring appealing creatives and therefore - succeeded. So let’s take a look at his witty ideas, review them, and see how you can use those insights to your advantage.
So our publisher worked with Gaming-themed push-collecting offers, using the ProPush.me tag. Here are his strategies.
For your better understanding, we present an example of a pre-lander with a push subscription tag, where an opt-in window appears.
What do we see here? So, basically, this is a content-centered media-themed webpage, where one can see a photo of a previous winner, plus - his success story to get inspired.
In the iGaming vertical, success stories add reliability and social proof. Indeed, people easily identify themselves with others, especially when they see two important traits in those others - “he is just like me” + “he has something I want to have”. This is the ultimate formula for success stories that work, just like the one in the example.
Another successful creative was this one:
The efficiency of a bonus wheel like that is easy to explain:
A small trick: an additional element you may try adding to your bonus wheel is a list of payment methods (Skrill, Visa, Mastercard, whatever else you can provide) to increase reliability and show how your users can receive their hypothetical prizes.
Another type of iGaming creative we noted was a classic three-in-a-row (or four, or five, whatever you want) game:
Why is that efficient?
Let’s analyze this one, as well. So, again:
A small trick: also, we saw how publishers enrich this and other types of iGaming creatives with one more additional element (just make sure not to overload your creatives with active elements, if you don’t want your user to get lost and never convert): countdown clock.
Urgency and limits work as motivators to act immediately, but again - if you decide to use it, make sure to give a reasonable amount of time left. Say, a couple of days or hours until the offer stops won’t make your visitors panic, but at the same time - add value and exclusivity.
Your short takeaways:
And for the best results, rely on ProPush.me, because it helps to:
Good luck with your iGaming campaigns, and may your creatives be the most appealing on the entire Internet!
