The secret?
Well, it’s more than just sending them out. It’s about knowing what happens after you send them. And that’s where tracking steps in. Using ProPush.me with Voluum is the secret to mastering an effective push notification strategy. Together, they’re the strongest tools in your marketing toolkit.
Let’s unpack exactly why ProPush.me and Voluum are a perfect pair when it comes to tracking push notifications.
Before we dive into the tracking peculiarities, let’s reassure that push notifications monetization with ProPush.me is something you really need to try:
As you can see, it doesn’t take too much effort, but brings real results.
Figuring out tracking can be a bit tricky for publishers.
For example, ProPush.me offers postback on conversions being the leader when it comes to push notification performance.
Postback provides an extensive tracking opportunity, however, you can expand it and add even more websites or track with Voluum. Voluum lets you pass your campaign ID as a source to ProPush.me and provides the full picture of how your campaigns are doing, including the money they're making.
To start tracking, you need an account at ProPush.me and Voluum. Once you have both, go to your Voluum account, open Campaigns tab, press Create button, and add ProPush.me as an affiliate network, like this:
To find ProPush.me, you just need to type the name into the search bar:
Click ID and Source ID are the secret sauce in the tracking recipe. These bits of information make sure every click and conversion is attributed correctly, giving you a clear view of your campaign's performance.
Imagine being able to trace every dollar back to the exact moment someone decided to subscribe. That's the power of these IDs.
The Smart Tag is basically a way for ProPush.me to tell Voluum, "Hey, someone just subscribed!" And this automation is a game-changer.
It takes the guesswork out of tracking new subscribers, making your life a lot easier. Luke Kling shares a tip:
"When you create your Smart Tag, add your postback from your tracker" to automatically track new subscribers and pass crucial information to Voluum for even more detailed reporting.
Using Voluum's tracking with ProPush.me is about getting smart with your data and making every push notification count. The insights gained from Voluum can help you fine-tune your approach, targeting only the most profitable channels.
It's clear as day: tracking is vital for effective marketing. Without it, you're basically shooting in the dark.
ProPush.me and Voluum light the way, offering a clear path to maximizing your push notification revenue. Luke Kling sums it up nicely,
"You're basically getting free extra revenue on your landing pages... most of our members also see the best results with ProPush.me".
Ready to unlock the full potential of your push notifications? Dive into ProPush.me and Voluum and start tracking like a pro. Why ProPush.me? We have some reasons to highlight:
And if you're looking for a community that's all about boosting those numbers, check out Afflift. There, you'll find plenty of tips, tricks, and advice from people who've been in your shoes.
In the dynamic realm of digital advertising, careful tracking is the cornerstone of campaign success. For ProPush.me users, integrating a tracker is not just a good idea; it's an important step towards new optimization opportunities and making more money with push subscriptions.
One of the most famous trackers among ProPush.me users is Binom. It offers sophisticated analytics capabilities, allowing ProPush.me users to delve deep into campaign data, understand user behavior better, and maximize ROI.
We compiled this step-by-step guide for those ProPush.me users who are looking for a go-to tracking solution or considering changing their current tracker. Use it to set up ProPush.me and Binom integration and benefit from tracking accuracy.
Please keep in mind: Recently, Binom introduced a new version of their tracker, Binom V2. It offers changes in user interface and user experience. Fortunately, integration mechanics hasn’t changed much: just use the upper ribbon menu instead of the contextual menu in Binom. If you have any questions, don’t hesitate to ask the very responsive @BinomSupport team on Telegram.
Ready to dive in? Let’s go!
In Binom, choose the landing page you want to integrate with ProPush.me, copy the link, and add it to your ProPush.me account.
If you use multiple domains, don't forget to specify the domain at which one you will show the push subscription window. In preview mode, the default domain will open where Binom is installed.
To verify your landing page in ProPush.me, add the offered snippet to your landing page code as close as possible to <head>. For Binom V2 you’ll find the Code button in the upper ribbon menu instead of the contextual menu. If any error occurs at this step, contact your manager or support team.
When the landing page is added, create a Smart Tag consisting of a snippet and a JS-file.
Download the file and upload it to the website folder using an FTP application (like FileZilla) or directly through Binom: go to the Files section and create a new file with the same name as your JS-file. Then just copy the content of your JS-file to the file you’ve just created.
After browsing the service worker file, install the code into the landing page’s source code below the <head > tag. It can also be done in Binom in the Code section. If your *.js file is located not inside the website root directory, it's important to add a full path to it.
For example, for a file located at: http://your-site.com/path/to/file/sw-check-permissions-xxxx.js
Relative path is: /path/to/file/sw-check-permissions-xxxx.js.
And you should use following parameter: ... &sw=/path/to/file/sw-check-permissions-xxxx.js ...
If you're setting up TrafficBack, make sure to replace the current ProPush snippet in your landing page to the updated snippet with TrafficBack.
That’s it! If you’ve done it right, your subscriptions stats will display in Binom.
Again, if you face any issues, contact @BinomSupport team on Telegram or ProPush.me support via your account.
From the experience of ProPush.me partner (publisher) who monetizes iGaming traffic, smartly-tailored creatives can be game-changing for this tough niche.
Today, we want to show you how smartly-designed iGaming creatives help in monetizing more traffic with push subscriptions. We base our research on the publisher's success story as well as the stats we've collected from other well-performing pre-landers.
So, as we said, one of our publishers works with the iGaming vertical and does a pretty good job with that. To add some background, we would like to briefly describe his case:
This means that our partner gets about $4 000 per month from ProPush.me only.
And here are some of his general statistics by weeks (period: 03/04/2023 - 14/05/2023):
| Date | Pre-requests | Subscriptions | ProPush.me Profit |
| Week 1 | 193 534 | 6 339 | $2 222 |
| Week 2 | 313 584 | 6 094 | $2 021 |
| Week 3 | 144 362 | 4 317 | $1 855 |
| Week 4 | 582 991 | 6 498 | $1 808 |
| Week 5 | 94 535 | 4 351 | $1 456 |
| Week 6 | 156 766 | 4 488 | $1 220 |
The difference in profit during the first and sixth week can be explained easily - this happened because our partner has changed his approach to GEOs, which you will see below. His main GEOs were CA and AU, he received a significant amount of subscriptions during the first period, which turned into growing profit during the second period. And this happened around all the GEOs.
Here is how it is reflected in the statistics.
The first weeks:
| GEO | Pre-requests | Subscriptions | ProPush.me Profit |
| AU | 47 335 | 2 222 | $1 047 |
| CA | 58 508 | 1 708 | $861 |
| NZ | 15 337 | 523 | $474 |
The last weeks:
| GEO | Pre-requests | Subscriptions | ProPush.me Profit |
| AU | 45 085 | 2 721 | $1 893 |
| CA | 47 456 | 2 463 | $1 453 |
| NZ | 10 128 | 576 | $774 |
By the example of AU, our partner first had 2222 subscriptions and his profit was $1 047, while at the end he had 2 721 subscriptions with $1 893 profit.
Why did this happen? The profit started growing because our partner received money from the previous subscriptions.
Globally, push conversions heavily depend on the landing page and creatives on your landing page. Our publisher did a great job tailoring appealing creatives and therefore - succeeded. So let’s take a look at his witty ideas, review them, and see how you can use those insights to your advantage.
So our publisher worked with Gaming-themed push-collecting offers, using the ProPush.me tag. Here are his strategies.
For your better understanding, we present an example of a pre-lander with a push subscription tag, where an opt-in window appears.
What do we see here? So, basically, this is a content-centered media-themed webpage, where one can see a photo of a previous winner, plus - his success story to get inspired.
In the iGaming vertical, success stories add reliability and social proof. Indeed, people easily identify themselves with others, especially when they see two important traits in those others - “he is just like me” + “he has something I want to have”. This is the ultimate formula for success stories that work, just like the one in the example.
Another successful creative was this one:
The efficiency of a bonus wheel like that is easy to explain:
A small trick: an additional element you may try adding to your bonus wheel is a list of payment methods (Skrill, Visa, Mastercard, whatever else you can provide) to increase reliability and show how your users can receive their hypothetical prizes.
Another type of iGaming creative we noted was a classic three-in-a-row (or four, or five, whatever you want) game:
Why is that efficient?
Let’s analyze this one, as well. So, again:
A small trick: also, we saw how publishers enrich this and other types of iGaming creatives with one more additional element (just make sure not to overload your creatives with active elements, if you don’t want your user to get lost and never convert): countdown clock.
Urgency and limits work as motivators to act immediately, but again - if you decide to use it, make sure to give a reasonable amount of time left. Say, a couple of days or hours until the offer stops won’t make your visitors panic, but at the same time - add value and exclusivity.
Your short takeaways:
And for the best results, rely on ProPush.me, because it helps to:
Good luck with your iGaming campaigns, and may your creatives be the most appealing on the entire Internet!
However, it’s always a good idea to stay on the safe side and check the performance of your traffic to ensure you’re getting the best results. It works both for your existing and new sources — so it makes sense to take care of both.
But how can you do it?
This is exactly what this article is all about. And, there’s no better team to put together a traffic source optimization guide than ProPush experts.
Let’s go over the steps you need to follow to optimize your traffic sources and get the most from them.
It’s important to track and categorize traffic sources because it can help boost your extra monetization efforts. How exactly?
When you use ProPush, the advanced algorithms evaluate a wide range of factors to ensure the best possible outcome. These algorithms work much better if they can analyze separate zones and optimize each instead of all traffic sources at once.
When you categorize traffic sources, ProPush analyzes every zone in your source and selects optimal ad feeds for each one. This way, your subscribers receive the most relevant push notifications — and are more likely to click and convert. As a result, you will enjoy bigger conversion rates and profits from your extra monetization efforts.
Overall, a zone is a set of different sources, grouped according to their quality. ProPush system is based on quality metrics of every zone, so a zone with the best traffic quality will receive the most profitable ad feed.
It’s essential to track your traffic sources in three scenarios.
Whenever you add a new landing page to ProPush, you can attach tags to it. Every tag belongs to a specific traffic zone, in other words, a specific placement on your site. You can choose any zone for your tag.
To add a tag, enter the My Sites tab at your ProPush account, then choose your landing page, and press the Create Smart Tag button. It will create a tag with a zone number inside.
This is how it will look:
Now, using tags, you can separate traffic sources by zones. You can do it directly through your ProPush account using the SourceID parameter.
Here are step-by-step instructions.
1. Note the Source ID of your tag in your account:
2. Then, go to your dashboard and find the corresponding field. Toggle the “Set up Postback to track subscription” setting to on.
3. Input the SourceID in the right field:
4. Verify the JavaScript tag has been changed accordingly:
5. Finally, review your statistics on your dashboard — this is how it will look when you separate your sources by zones. Now, your traffic sources are organized and sorted out, giving you an opportunity to track each separately:
ProPush is a great resource if you want to boost your monetization efforts without adding a huge amount of work to your daily routine.
Get in touch with the ProPush team if you want to learn more or test out our platform to see your revenue grow today!
