The most epic affiliate contest has come to an end, the winners have been picked and congratulated with some outstanding prizes, and now it is time for us to take a closer look at unique success stories our participants shared along the way.

This year’s Follow-Along contest, the result of joint efforts of PropellerAds and the affLIFT forum, had a special prize pool intended for competitors who were looking for some extra monetization via our very own ProPush.me tag.

The competition was fierce and, above all, super exciting. Behind the very first case study we are about to present stands an affiliate who knew exactly what his goals were at the time and who decided to take a brave step into the unknown. And to say that it paid off would be an understatement.


Campaign details and how it all started

Motivated with promising bonuses, and willing to take a bit different approach to running an ad campaign, this contest participant decided to engage with survey offers provided by Zeydoo, in a new GEO but with a proven lander.

Propush_Afflift_case_study

So he launched a PropellerAds campaign on Pop traffic, expecting to earn at least $50 per day. This was the beginning of September 2023. By the end of the month, he managed to pull $300 a day + to get some extra earnings from ProPush. Here’s how →


SEPTEMBER 5-15

He started by testing many different offers. The plan was to continue with Survey offers, but also to launch some SOI Sweeps campaigns. Even though most of them did not show any signs of success, within the next 10 days, two campaigns began to stand out.

“We were inching towards profitability with each passing day as the CPA algorithm optimized the campaigns. In the meanwhile, ProPush.me revenue grew constantly.”

*The quote refers to PropellerAds campaigns.

ProPush-afflift-contest-case-study-propush-stats-1

Note: As you already assumed, he incorporated the ProPush.me Smart tag on his landing pages right away. There was no reason to wait on getting additional monetization ProPush.me can provide. 

ProPush-afflift-contest-case-study-creative-example

This is not the exact lander that was used in the case, but an example showcasing how Smart tag works: when users subscribe to receive push notifications, it will bring additional income to your main offer.


SEPTEMBER 18-21

The affiliate was restless. He continued to test new campaigns throughout the month, but most of his efforts backfired as the majority of campaigns were hitting the -60% to -80% ROI range.

However, the two PropellerAds campaigns we already mentioned continued to bring more and more profits. 

“We almost broke even with Campaign #1 and actually made a decent chunk with Campaign #2.

The best part is – his earnings were on a rising path mostly thanks to the additional revenue generated by ProPush.me ? 

Based on ProPush.me smart tag the contest participant incorporated on landing pages he used in his ad campaign #1, he got $61 of ProPush.me profits (so far), while the tag he placed on landings in his ad campaign #2 was an even bigger success, and brought him $240.


SEPTEMBER 22-23

This was the day our affiliate was waiting for (September 22). He launched a brand new campaign and hit the $100+ profit the same day. ProPush contributed to overall profit with $21.

The very next day was an even bigger success. He scored $150, where ProPush contributed with $18.

Profit, $CR, %
18.6235.05

SEPTEMBER 24-28

Even when the client found himself in a situation where his funds were dried out, and he was not able to continue with campaigns (during this specific time), he still managed to generate some money through ProPush.me that kept bringing a few dollars each day.

ProPush-afflift-contest-case-study-propush-stats4

SEPTEMBER 29-30

At the end of the month, on September 29, this Follow-Along participant scored $191 from the ad campaign, while the next day numbers went up and surpassed $300.

So, from hoping to earn only $50 a day, he succeeded and reached 6 times higher profits. Impressive turnover, don’t you think? 

ProPush-afflift-contest-case-study-propush-stats5

To sum up ProPush.me earnings: Overall $440 in less than a month

Dollar by dollar, and when the line was drawn ProPush.me brought this client $440 in total (from September 4 till October 3). You have to admit that it didn’t seem striking getting only $17 a day. Or even less. BUT when you cumulate all these daily earnings, and add the fact that this is a passive income that didn’t ask for any optimization or additional investment, you become aware that you got this profit in the easiest way you can imagine.

ProPush-case-study-27percent-higher-profits-banner

Also, one of the main advantages of ProPush.me lies in the fact that advertisers can use these earnings to cover expenses for testing. It’s sort of a safety pillow, so marketers can be at ease when launching tests, and when experimenting and searching for their perfect campaign strategy.


How does a road full of throes lead to success?

This affiliate had so many ups and downs along the way. There was a great amount of testing that required patience, skills, and time, numerous changes of GEOs and landing pages. Plus all those campaign adjustments. And at times, he did think about throwing the gloves and giving up. Yet again, he was determined to keep on going and see what tomorrow brings.

More than once he was left with no funds, which is why he had to wait a few days to continue with his campaigns. Some of them were failures, but then again, some were an instant success, like when he launched a new campaign on the 22nd and got a $100 profit the same day. 

This is what stimulated him to keep trying, and finally he made it. 

Propush_case_study_40percent_profit

Final Thoughts

ProPush.me is not only about making additional profits, but having a helping hand when you need it the most. At one point during Follow-Along our client was in a situation where he was -$80 with his original campaign. He was testing a new GEO and things didn’t go as he planned. So the earnings he got from ProPush.me helped him get to -9% ROI, instead of staying at -15%, which, as he says, was “pretty sweet”.

In the end, this guy is right where we left him - he continues with testing new offers every day, there’s no stopping now. And ProPush.me remains his safety button he can always count on.

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Los vendedores afiliados compartieron sus flujos de campaña en el foro de Afflift para competir por una bolsa de premios de 10k - y ahora estamos compartiendo los mejores estudios de caso de ellos.

Hoy compartiremos un caso práctico de uno de los ganadores del concurso Follow-Along: Desha. Su objetivo principal era obtener beneficios de varias campañas de juegos para móviles, por lo que se centró principalmente en crearlas y optimizarlas. 

Al mismo tiempo, utilizó ProPush.me para una monetización extra - simplemente añadió la Smart Tag, y eso es todo. Este movimiento tan sencillo le reportó la enorme cifra del 24% de todo el tráfico gastado sin ninguna otra acción, así que veamos cómo funcionó todo.

Y no olvides visitar el foro de Afflift - ¡hay muchos temas útiles!


Información sobre la campaña

Desha no quería limitarse a una sola oferta. En su lugar, decidió elegir varias, pero todas eran juegos para móvil con un periodo de prueba gratuito. Aquí tienes información sobre sus campañas:

Para trabajar con las ofertas, Desha necesitaba crear un pre-lander. Buscó entre varias herramientas de espionaje y encontró la creativa más adecuada. Después de editar este pre-lander para sus campañas, Desha hizo dos ajustes adicionales:

Al principio, Desha decidió trabajar sólo con TH GEO - y probar otros GEOs más tarde.

Así pues, todo estaba listo.  Desha creó tres campañas para las ofertas en PropellerAds para garantizar la mejor segmentación, y empezó el juego.


Flujo de la campaña: días 1-10

Los primeros resultados del flujo de ofertas principal fueron bastante buenos, todos menos la campaña dirigida a usuarios de Wi-Fi. Desha la desactivó y optimizó el resto de las campañas, pero sólo era el primer día y era demasiado pronto para sacar conclusiones sobre ellas.

propush_case_study_mobile_stats1

Mientras tanto, ProPush.me hacía lo suyo en segundo plano, sin interferir en el flujo principal de ofertas. En un solo día, Desha obtuvo 13 dólares de ProPush.me, y ni siquiera hizo nada por ello, simplemente instaló una etiqueta inteligente desde el principio.

propush_case_study_mobile_stats2

Desha continuó optimizando sus esfuerzos: dividió campañas y añadió otras nuevas, pero aún no le habían reportado beneficios significativos. En los dos días siguientes, gastó 124 $ y obtuvo unos ingresos de sólo 113 $ - un beneficio neto aparentemente negativo:

propush_case_study_mobile_stats3

Sin embargo, cuando Desha comprobó sus estadísticas de ProPush.me, se alegró de ver que sus últimos días FUERON rentables después de todo: con 27$ de ProPush.me, ahora tenía un beneficio total de 16$.

propush_case_study_mobile_stats4

Los dos días siguientes fueron más exitosos para la oferta principal: 

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Las campañas empezaron a reportar un beneficio bastante estable, mientras que ProPush.me siguió funcionando - y no requirió ningún esfuerzo para reportar ingresos adicionales regulares:

propush_case_study_mobile_stats6

De hecho, ProPush.me aportó incluso un poco más que las ofertas principales: El beneficio de Desha en los dos últimos días fue de 43,8 $ de PropellerAds y 44 $ de ProPush.

En resumen, los primeros 10 días de trabajo con PropellerAds y ProPush.me simultáneamente han dado unos resultados impresionantes. Aquí están las estadísticas de PropellerAds:

propush_case_study_mobile_stats7

Y aquí están los resultados de ProPush.me:

propush_case_study_mobile_stats8

Y el script Backbutton también trajo algunos beneficios:

propush_case_study_mobile_stats9

Por lo tanto, los primeros 10 días de ejecución de campañas con monetización adicional perezoso de ProPush.me trajo $ 121 (ofertas principales) + $ 84 (ProPush.me) + $ 6 (Backbutton Script) = $ 211.


Flujo de la campaña: Días 11-30

Más tarde, Desha eligió más ofertas en el sector de los juegos para móviles y las utilizó con el mismo pre-lander. Sólo tradujo el pre-lander al árabe, ya que quería probar más GEOs. Creó cuatro campañas más para QA, IQ y SA. Aquí están sus primeros resultados con las nuevas campañas:

propush_case_study_mobile_stats10

Mientras tanto, sus ofertas TH seguían activas. Siguió optimizándolas para que las ofertas convirtieran mejor, y ganaron tracción:

propush_case_study_mobile_stats11

La etiqueta inteligente de ProPush.me, instalada en todas sus ofertas, le proporcionó beneficios regulares y cubrió una parte significativa del coste del tráfico.

propush_case_study_mobile_stats12

Así, el beneficio total de Desha desde el día 11 hasta el día 17 fue de 212 $. Había gastado 400 $ en la compra de tráfico hasta el momento y obtuvo 101 $ de ProPush - tanto como el beneficio de las ofertas principales.

Y lo que es más importante, la etiqueta inteligente de ProPush.me no afectó a nada en el flujo principal de ofertas. Los CR siguieron siendo buenos, y tanto los usuarios suscritos como los no suscritos pudieron interactuar con la oferta sin problemas.

Más tarde, Desha añadió más GEO y campañas para ver qué pasaba. Funcionó, especialmente en el caso del GEO IQ, y sus beneficios de los días 11 a 17 ascendieron a casi 260 $

propush_case_study_mobile_stats13

Y ProPush.me aportó casi el 50% de los beneficios:

propush_case_study_mobile_stats14

El script Backbutton también añadió un poco a las ganancias totales - un extra de 15 $.


Resultados finales

Durante todo el mes, Desha estuvo ocupado añadiendo nuevas campañas, optimizándolas y probando varias ofertas de juegos para móviles y GEOs. Compartió sus resultados, incluida la monetización adicional de los GEO más rentables, en la siguiente tabla.

propush_case_study_mobile_stats15

Y aquí están las estadísticas de ProPush.me por separado: 

propush_case_study_mobile_stats16

Desha estaba muy contento con lo que ProPush.me hizo por él - sin esfuerzo extra, 24% del coste total del tráfico - ¡fácilmente!


En resumen

Como ya hemos mencionado, Desha no tenía la intención de gastar demasiado esfuerzo en ProPush.me. Era sólo una forma de conseguir algo más de dinero, pero resultó ser incluso más rentable de lo esperado. Como ves, ProPush.me consiguió rescatar algunas campañas fallidas y cubrir las pérdidas cuando las ofertas principales no convertían tan bien.

Como nos dijo Desha, sigue trabajando con sus campañas. ¡Y ProPush.me sigue aportándole ingresos extra!

Como resultado, Desha empezó a considerar ProPush.me no sólo como una herramienta de monetización extra perezosa. Decidió realizar campañas especiales para ProPush.me ya que estaba 100% seguro de que funciona, no arruina la oferta CR y no requiere mucho esfuerzo.

Deseamos buena suerte a Desha - y esperamos verte con nosotros también.

¡Únete a ProPush.me hoy mismo e impulsa los resultados de tus campañas con nuestra Etiqueta Inteligente!

ProPush offered a consistent revenue stream during the usual highs and lows of marketing, namely - additional monetization has covered a significant part of the budget spent for traffic. 

Propush_Afflift_case_study

Background

Our partner ran a Giveaway campaign, an offer taken from affiliate network Monetizer. Also, he tried new ones in parallel to see how they would perform. The traffic source was PropellerAds, with ProPush as a source of additional monetization, plus - Bemob as a tracking tool. Our partner was aiming for more earnings with the offer paying less than a dollar, primarily in Tier-2 and Tier-3 GEOs. The traffic type used was Popunder.

We asked our partner why did he decide to use ProPush (not another service for additional monetization) and here is what he said:

“I wanted to increase my earnings. Testing new offers is expensive, so with ProPush I won't lose my testing budget entirely. ProPush is really efficient in this.”

Overview


The Challenge

Our partner had a successful campaign running but faced a common issue – at a certain point, offers would start to lose steam, and revenue would taper off. 

During these periods, he wanted a solution that would keep the revenue flow steady, even when testing new offers. He had some doubts about using ProPush – for example, he worried that integrating ProPush would negatively affect landing CTR and ROI. To overcome this, our partner decided to conduct a controlled test, duplicating the landing page and testing both simultaneously.

propush-conversion-rate-drop-banner

Rolling Out the Campaign

Day 1

Propush_sweepstakes_case_study_stats_day1
Propush_sweepstakes_case_study_additional_stats_day1

Contrary to his concern, our partner found that the ProPush Tag didn't significantly affect the user behavior. The CTR and ROI on the landing page with ProPush remained robust, what is more, ProPush showed promising numbers right from the first day. The first day's stats showed a profit of $1.979 with a 17.41% CR, reflecting a great start.

Day 2

The stats on the second day showed that there was no negative effect on CR and ROI, in fact, his ROI continued to look quite stable.

Propush_sweepstakes_case_study_bemob_stats_day2
Propush_sweepstakes_case_study_propush_stats_day2

Day 3

By this stage, our partner noticed that the results weren't as promising because of the countries he was targeting.

Propush_sweepstakes_case_study_bemob_stats_day3

Nevertheless, ProPush was found to be an excellent way to improve earnings and cover testing budget. The seven-day stats showed a profit increase, further confirming the benefits of integrating ProPush.

Propush_sweepstakes_case_study_stats_day3

Campaign Optimization 

Day 4

30 days into the campaign, our partner was elated with the results. The ProPush stats showed steady increases in profit, and even though the ROI and CTR were slightly affected, the overall profit margin was significantly increased.

Propush_sweepstakes_case_study_bemob_stats_day4
Propush_sweepstakes_case_study_bemob_stats_day4

A month's worth of data showed impressive profits. The PropellerAds campaign brought $791,03, while ProPush made $308.21 — almost 40% of the сampaign profit, with CR % averaged around 13.37. The stats clearly demonstrated the effectiveness of ProPush in achieving additional monetization.

In our partner's words:

"Will I recommend people to use ProPush? Yes, it didn't affect my CTR as I anticipated, and my ROI wasn't bad at all. I’ll keep testing and adding more GEOs and eventually use push on all my landings."


Final Thoughts: Embracing the ProPush Advantage

Our little journey through this case study has shown that ProPush isn't just a good addition for affiliates and webmasters, but a genuine game-changer. While there were some doubts at first, ProPush and landing page performance actually get along quite well.

Here's the real kicker, though. Not only did ProPush switch things up, it actually created a whole new stream of income for our partner. How cool is that?

Propush_case_study_afflift

Let's not mince words: ProPush has proven itself to be more than worthy of its spot in any affiliate marketer's toolkit. It helps to keep the revenue coming in, it gives your earnings a boost, and it makes sure everything keeps running smoothly without interrupting your current offer flow. In the fast-paced, ever-changing world of affiliate marketing, having a tool like ProPush is like having an ace up your sleeve. Give it a try!

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This is a success story for sure. After all, the title is pretty much revealing.

But besides proving how ProPush is actually working, we are about to give you an insight into the whole process a client of ours went through in order to get such great results. Yes, ProPush is a super simple tool that does the magic on its own. All you have to do is insert the ProPush Smart tag on your landing page and let it do its thing.

But you also need to pick the right offers, develop suitable landing pages, launch campaigns, optimize them on the go, etc. The thing is, every decision you make counts, and what can be super helpful is to do the research, engage with testing and see how it goes, just like our partner did. 

Read on to learn how.


Basic campaign info

As you can see, our client was focused on very specific types of offers, all tied to the usage of mobile devices.

If you are not familiar with these terms, let us explain:

So the client went with all these offers and focused on Tier-2 and Tier-3 GEOs.

As for the ad format and traffic type used in campaigns, the decision was to go with Push notifications primarily, and with Direct Click (which is a type of Popunder ads) afterwards.


How it all started

The client’s idea was to add a ProPush script to his landing page to see how much extra profit he would get from running campaigns. Plus, he decided to rely on the Back Button script as well.

PropellerAds_Back_Button_announcement

But the very first thing the client focused on were spy tools. He wanted to see what are the most used landing pages in Tier-3 countries, just to get an idea. 

Note: Spy tools are databases of creatives used in different GEOs, verticals, at different traffic sources and ad formats.

What he noticed is that many people are exploiting landing pages that revolve around the concept of winning gifts. A lot of phones, money, sweepstake motives. 

Propush-case-study-spinning-wheel

So he created three pages - two with spinning wheels and one with a gift box motif, and placed adequate text. He also made sure they didn’t contain any hidden code that might cause him to be blocked by Google or send his traffic to other links.

At this point, landing pages were ready.


Next steps: Campaign strategy

Our partner took some offers that appeared to be the best ones for Tier-3 countries. In addition to that, he asked the Account manager to provide suggestions on suitable offers for those countries. 

Then he launched several Push campaigns for each offer, with an emphasis on creating separate campaigns for WiFi and mobile carriers.

All the campaigns were tested first on the PropellerAds platform, with the CPA Goal bidding model in place. The client always wanted to start with a Push ad format, and later on, when he establishes which campaign converts well, he would add Direct Click as well.


Key to success: Optimization and testing

The client’s practice was this: after testing an offer five times, he would pause the campaign if it’s not converting as he expected. The idea was to maintain the budget for testing more offers and avoid losing too much money on testing the ones that obviously don’t work well. The client sees it this way:

“In the end, you need to get campaigns with good ROI, and with mVas it’s all about adding more offers every day since they don’t last for long. It’s better not to waste too much budget on them.”

He never stopped optimizing campaigns. He would remove targeting settings that don’t convert, like source IDs, device versions, carriers, landing, creatives, etc.

“Finally, through testing, I discovered that one landing page was the top converting one. So I focused on it,”

explained our client.

The following steps include him creating a copy of the converting landing page for each country and keep testing more and more every day. 

Propush_Afflift_case_study

The results: Up to $170 a day

To prove how successful this campaign was, here are the results that cover the majority of April, 8-28 to be more precise.

Number of visitsNumber of clicksNumber of conversions
4,329,519764,30948,222
Propush-case-study-stats-final-results

As you can see, in only 21 days, our client made a profit of $3.700 without any effort, thanks to the ProPush Smart tag. The maximum daily extra income was $170, while the lowest one was $75.

After the end of April, client’s profits increased by 26,64% thanks to ProPush. And that’s a result for one month only.


To sum up

Results like these are rarely what our clients expect to happen when we start collaborating for the first time.

That’s why their surprise and thrill are additionally accentuated. But ProPush can truly bring a significant extra monetization you can later on use to cover some of your campaign expenses. 

In this case the client achieved 27% larger profit in 30 days.

And yes, the ProPush Smart tag is simple, and it doesn’t require optimization per se, but all the steps you are taking in your campaign could affect its performance - like the ad format you are choosing to use, or your creatives.

That’s why it is super important to remain engaged, from very beginning to the very end, base your decisions on test results, and make sure to know campaign settings can be transformed and adjusted anytime.

If you are interested in more cases, check this one out:

Propush_case_study_40percent_profit

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