Yes, this is how some browsers, devices, and their settings work: they don’t allow push notifications by design. Besides, some technical issues or outdated browser versions can also create a problem.
While you can’t make all your target audience update their systems and purchase modern devices, you can still profit from those who didn’t see your opt-in prompt.
How is it possible? With the new Unsupported Callback feature.
Unsupported callback is the new option we offer for TrafficBack. Wait, what is TrafficBack?
TrafficBack is a link that redirects a user to a relevant offer after they do some particular action: deny or allow push notifications, press a browser back button, swipe away a subscription window, etc. You can set particular events that will trigger TrafficBack in your ProPush self-service platform.
Unsupported Callback is one of the TrafficBack events — and it redirects a user to the most relevant offer if this user didn’t receive a subscription request at all.
There are three possible scenarios when a user can’t receive a push opt-in request and, of course, push notifications themselves due to technical reasons.
In a nutshell, Unsupported Callback is your safety bag: whenever you come across a user who can’t receive push notifications, you get a second chance to monetize them.
Besides, it can mitigate your mistakes. For example, you forgot to exclude older browser versions from your targeting or set a service worker incorrectly. No worries, you may still get some profit with Unsupported Callback before you find and fix your mistake.
This feature is extremely handy for our partners who focus on push collection and creates special landing pages for ProPush — with no affiliate offers to run alongside. However, we don’t recommend Unsupported Callback for those seeking extra monetization of their offers.
Why is it so? Let’s compare several situations to get an idea.
Option 1. You have a landing page with some affiliate offer. You want to boost your profits and add a ProPush tag. However, you need to target Firefox users, and you can’t exclude them from this campaign. These users won’t receive your push notifications request as Firefox doesn’t show it — but nothing prevents them from interacting with your main offer.
Conclusion: Without an Unsupported Callback, your main offer flow remains unchanged.
Option 2. You have the same landing page, the same offer, and a ProPush tag — everything is the same as in Option 1, but you also added an Unsupported Callback. You again need to target some browsers that don’t support push — and as soon as a user visits your landing page, they are instantly redirected to another offer. A rhetorical question: will it be good for your main offer’s conversions?
Conclusion: Unsupported Callback is not recommended in this case.
Option 3. You created a special landing page for earning with push subscriptions — without any extra offers on it. You added a ProPush tag and an Unsupported Callback. Your aim is to collect subscribers and then get revenue from them. So if a user doesn’t see your push notifications request, everything you spent to lead them to your page goes to waste.
Conclusion: Unsupported Callback perfectly suits you in this case.
To sum up: Unsupported Callback is a must-have setting for those who only want to collect subscribers and monetize them with push notifications. Still, be careful with it when your main goal is to make your affiliate offer convert.
You may ask: how much money can I earn or save with an Unsupported Callback?
The precise amount depends on various factors, like how users interact with an offer they are redirected to, targeting, and your overall traffic quality.
Let’s just look at one case study that shows how much of your traffic might go to waste without Unsupported Callback — and you will make your own conclusions.
Our partner created a special landing page for collecting push subscriptions, added a ProPush tag there, and set all the TrafficBack events, including Unsupported Callback. So, he enabled the following TrafficBack scenarios that redirected a user to another offer:
In a couple of days, our partner gained 400250 impressions of his landing page and 4635 subscribers who started receiving notifications and thus bringing profit.
What happened to those who didn’t subscribe?
Here are stats sorted by users actions:
| Zone | Impressions | Percentage of all impressions |
|---|---|---|
| Subscribed users | 64,92% | |
| Unsupported Callback | 5850 | 1,46% |
| Other TrafficBack options | 134565 | 33,62% |
What do we see in this table?
Most users subscribed to push notifications — and interact with them regularly (this is why we can’t indicate a precise number of impressions for them).
Almost half of the users were redirected to relevant offers thanks to different TrafficBack options — and these offers gained 134565 impressions.
Finally, Unsupported Callback helped save 1,46% of the whole traffic. In our case, offers from Unsupported Callback gained an overall 5850 impressions — and this can be quite an amount of money depending on the further conversions!
Just like any TrafficBack event — on the main page of your ProPush account:
Mixed with the other TrafficBack events, Unsupported Callback gives you a chance to profit from every single user visiting your page. Already tried and tested it, and it’s waiting for you at ProPush!
However, what if you are not sure that your bundle is the one? Can you fix it? And the most important - can ProPush Tag help you fix it? Let’s find out.
In simple words, a bundle is a combination: traffic source + platform + OS + GEO, and more. The trick is that even if you found a perfect OS + GEO, it doesn’t mean that a chosen traffic source works best for it. This is what makes finding an efficient bundle complicated.
Of course, ready-made bundles are not easy to find elsewhere. First, nobody wants to give out his secrets and increase competition. Second, each campaign is unique and there is no universal recipe here.
Thus, each affiliate marketer should come up with his ideal bundle by practical consideration - experiments and meaningful data analysis can help you with that.
If your bundle brings you profit and your ROI satisfies you - congratulations, you have found the best one. If not - don’t give up. And ProPush can help you improve the situation.
A lot of affiliates ask if ProPush can fix the situation with a non-successful bundle. As we mentioned, finding a bundle that works for you is a matter of:
We’ll be honest - ProPush cannot give you the right bundle. But since testing is the best way to find one, you can stick to ProPush to partly cover your testing budget. This way, your long way to success will be much more pleasant - you will definitely lose less money and feel more freedom when experimenting.
ProPush Tag is for those who have landing pages/websites and want to get more money from visitors. Install the Tag to your page/site and users will see the push notifications opt-in window.
You will earn more whatever action they accomplish. Perfect for those who deliver traffic to their sites directly and those who want additional money from their offers.
TrafficBack can help you monetize any users, even if you get irrelevant traffic for some reason (say, your targeting settings were not precise enough). There are numerous scenarios of getting money from this feature, say, a user presses the Back button and leaves your site, blocks the opt-in request, or comes from an unsupported platform, like iOS, where push subscriptions don’t work.
TrafficBack covers a lot of undesired scenarios of user behavior and redirects them to another relevant offer, so they still can bring you money. This option is for those who prefer working with push subscriptions directly.
In general, additional monetization with ProPush can help you get up to 20-30% more to your current income, which can help you cover your testing expenses. So, test, search, and find the best bundles for your offers, while ProPush will take care of your wallet!
But what if you don’t want to see your CR drop at all? And can this small CR drop become lower than the mentioned 1-2%?
Today, we will review all possible situations that may arise and give you all tried and tested solutions.
So you installed a ProPush tag and found out that the CR of your main offer became a little lower. It might seem pretty obvious that it was the tag that made the CR drop a bit. However, it’s not always like that.
Here are the most common reasons:
In this case, a slight CR drop is most likely related to ProPush — but don’t rush to consider it an issue and fix it. Usually, the profit from ProPush fully compensates for it, and, in the end, your campaigns become even more profitable than they would be without our Smart Tag.
If you see CR falling down more than 2%, please, contact our managers at support@propush.me. Such a situation is very rare, so we will need to look through it in detail to find out the issue and solve it personally.
Sometimes, our partners decide to go with an alternative creative for working with ProPush, which becomes the reason for the CR drop. Try using various landing page options to see which one performs best — it often helps to beat the CR decrease totally.
Tip from ProPush.me: to make sure your CR drops exactly because of ProPush Tag and no other reason, initiate a split test. Compare the results with and without ProPush on the same traffic, oS, GEOs, platforms, etc., to find out the patterns that show changes in CR.
Almost every experienced affiliate marketer has most likely come across this mistake: when a landing page is, say, in English, and users are coming from, suppose, Thailand. Multilanguage landing pages are a way out here — and if it is the reason why your CR dropped, fixing the language barrier can stop the issue immediately.
So you tried all the tips from the previous section — played around with creatives, checked the traffic and the landing page language — but your CR is still lower than before you set ProPush.
Now you have two options:
To set a delayed first push, please, speak to your manager at support@propush.me. We will find out the best delay time — usually, it is one hour after the subscription.
We once had a partner who sent traffic to his Utility app — and meanwhile generated extra revenue with ProPush. After the partner set a ProPush Tag to his Utility app landing page, he noticed his CR fell down a bit and became about 2% lower.
To help our partner, we set a delayed first push for him: now, the first push notification appeared an hour after a user subscribed. The CR bounced back — and was now only 1% lower, which was fully compensated by the revenues that ProPush brought in the end:
Overall, there is nothing too disastrous in a slight CR drop — and most of our partners don’t even notice it, thanks to the profits they earn with ProPush.
So, it’s obviously NOT the reason why you should refuse to try ProPush — and we are looking forward to seeing you with us!
Today, we present a case study of BobZhang, an affiliate marketer and an active Afflift forum user. His story is rather interesting, because BobZhang did a lot of experiments, discoveries, reconsiderations, and conclusions that may encourage and help every affiliate marketer.
BobZhang has been in affiliate marketing for 5 months already. He was doing pretty well, but at some point, he realized that he wanted a self-challenge that would bring some more money and boost his skills. He wanted to get $3000 in 30 days, and this is how this case started.
Here are the campaign details:
The last two months were pretty productive for BobZhang, but did he get what he wanted? Read to find out!
BobZhang started with a couple of CPA campaigns to make a test and see which traffic satisfies him more - PropellerAds or Broker. And, of course, he used the ProPush Smart Tag and TrafficBack feature for additional optimization, which was a really good idea (you will see why). He had doubts about the pricing model to choose, so he switched between two of them, but finally stopped on RevShare.
The stats of the first day looked this way:
The earnings of the first day make $38.38, which is BobZhang’s average income. In total, he has 80+ campaigns at PropellerAds, around 20 GEOs, with only 30 campaigns that cost more than $1. Plus, he was running “some survey offer from Zeydoo and Mobidea”, as he also mentioned on the forum.
And the statistics look this way:
Here are the GEOs:
The second day brought these numbers:
Since BobZhang changed his pricing model at ProPush a couple of times a day before, his profit from Smart Tag decreased a bit, but still the numbers continued growing.
Our partner did some more A/B testing of the same Survey offer from Zeydoo and Mobidea and concluded that Zeydoo was more efficient. As such, Mobidea stayed for backup.
Also, BobZhang found the three most profitable GEOs and tested them in a range of ad networks, spending about $8000 in three months, which was a significant sum.
However, the results were far from desired. Still, BobZhang gathered some useful data from his testing and distinguished the most converting offers, landing pages, GEOs, and targeting settings. Now he was trying to find another profitable traffic source in addition to PropellerAds.
BobZhang’s efforts were rewarded with $38,5 in total, where PropellerAds brought:
And here are the numbers from ProPush Tag:
And also some additional money from TrafficBack, a special link that redirects users to a relevant offer in case they block/close/swipe away the opt-in window:
Basically, ProPush brought the most part of profit that day: $25. PropellerAds brought less income this time because BobZhang tested new offers, which took a part of his budget. One of the most efficient ways to use ProPush Tag is to cover your testing budget, which worked for BobZhang.
Another step of our partner was testing and comparing top GEOs for two chosen offers with a couple of different landing pages for each (also, for testing). Also, BobZhang’s personal manager at PropellerAds recommended two more Survey offers for testing.
So, in general, he created 6 campaigns at PropellerAds:
Unfortunately, the 4th day was far from gladdening - BobZhang realized that he accidentally lost almost $100, because after topping up one of the advertising networks he used, not only the new offers were launched, but also the old ones. It happened automatically, and our partner didn’t notice that at once. When inactive offers started rolling, part of the purchased traffic went nowhere.
However, this day also brought some good news, and namely - profit.
It was $21.38, where most of the amount comes from PropellerAds and $1.48 - from TrafficBack.
Even when profits decrease, ProPush TrafficBack can still help you get at least some of your money back.
As for the changes, BobZhang added 4 new GEOs for 3 campaigns - these were aimed at data gathering and further optimization, plus - one campaign to test and distinguish which offer is the most converting.
Also, BobZhang started checking and stopping low-performing campaigns so as not to waste his budget in vain.
The fifth day brought BobZhang $28 in total, where $6.8 was from ProPush Tag and $1.26 from TrafficBack. Here are his campaigns, launched for data gathering and testing:
Current strategy of BobZhang was launching a lot of campaigns and testing numerous offers and GEOs. Also, he used to choose the cheapest offers regarding payouts - not higher than $0.149.
These were two things he decided to rethink - offer prices and the amount of regularly launched new campaigns.
This day was one of the most demonstrational in terms of ProPush efficiency. Namely, BobZhang lost $27 in PropellerAds, but ProPush brought him $25. So, thanks to ProPush, BobZhang lost only $2!
And here are the stats by GOEs:
BobZhang realized that the time had come to reduce the number of tests and try some offers with higher payouts to save his money.
He also made some optimization efforts and focused only on the most successful offers. He still continued testing creatives, GEOs, targeting, and more - to find the best way to promote chosen offers.
This time, BobZhang did some polishing - he stopped testing new campaigns and optimized his most-converting ones. Now he stopped working with non-efficient targeting settings, landing pages, and scheduling.
One of the forum users suggested that BobZhang should try Direct Click traffic type, and he picked five GEOs and two offers to launch ten campaigns of this kind:
This was the “greener” day for BobZhang, supposedly because Direct Click:
As you can see from the numbers, ProPush Tag and a TrafficBack feature are doing a great job. This time, they are rather sources of additional income than life-saving pillows to cover traffic expenses. As you can see, ProPush has a number of earning scenarios - all beneficial.
Finally, BobZhang found his most successful GEOs due to the tests performed:
These were a bit more expensive than those he used to work with, but all in all - they also brought more profit. Unfortunately, a switch to more expensive GEOs ended up with some ROI drop (which is natural):
The offer performance still was not as stable as BobZhang expected:
And the budget invested in traffic was still pretty high. Thanks to ProPush, our partner managed to get a significant part of the testing budget back. Still, the deadline BobZhang set for himself just ended, so he decided to share some conclusions.
So, in general, BobZhang earned $871.42 in 30 days, where ProPush brought about 35%:
Even though the goal was to get $3000, this is also a very nice result. What is more, BobZhang managed to gather tons of useful information from his numerous tests and optimization efforts.
His main insights were:
But our partner decided to continue this challenge, so read what happened during the next month.
After two weeks, 50% more profit was a reward for BobZhang’s efforts:
So, BobZhang decided to analyze campaigns by weeks, not by days, to get clearer information. And the third week of this big challenge ended up successfully - with $472. ProPush brought an additional income of about $260, which is more than a half.
Another week later, the challenge was finally over and BobZhang could boast of $1725, which was almost 60% of his initial aim - $3000.
So many things happened during the challenge period: BobZhang did a lot of testing, optimization, and communication with other affiliates. Some of his attempts were successful, some - not really. The only thing that stayed stable was ProPush - additional income to cover traffic expenses and extra money.
Whatever campaign you launch, never forget to add ProPush Tag to your landing page or website - this will help you get more money and feel more confident about your experiments. Good luck!
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