This is why we published a bombshell case study.
And, this is why we brought even more insights into the successful monetization of iGaming landing pages today.
Your landing page, of course, has its primary purpose: to make a user convert. Extra monetization implies some extra actions from a user, so your task is to keep their attention at the right points.
How to do this?
– will appear after some time, for example, 1–5 seconds after a user lands on your page. This will be especially useful if your landing page has some action items: for example, a small window with an OK button that draws attention to the next funnel step:
Note: you can choose the desired delay time, but our tests show that the optimal one is an hour. And we have a case study that proves it.
The previous scenario describes a perfect user: the one who completed your offer flow and subscribed to push notifications. Of course, not all users are like that – but luckily, we have TrafficBack. TrafficBack is a link that redirects your user to another relevant offer.
This smart redirect can be triggered by various scenarios: for example, when a user accepts your push opt-in request. But what if you want to profit from TrafficBack but don’t want a user to be redirected anywhere from your landing page?
For such cases, we have a special TrafficBack snippet that will open a new offer in a separate window. A user stays on your landing page, so you won’t lose their attention – but will still keep an extra chance to monetize them. This new offer will be opened upon any click on your landing page.
How to trigger this scenario? Contact your ProPush manager to take a code, add it to your landing page, and enjoy a stable conversion rate!
A user comes to your page and wants to leave immediately with no conversion and push subscription. But don’t give up: you can still monetize them right when they press ‘Back’ in their browser.
Back button is basically a case of TrafficBack, but it has a very significant difference: it doesn’t redirect users. They see a new offer on the same page – and this boosts their chances to convert.
One of our case studies showed that the Back Button can save you about 4% of your traffic, which can be a pretty big sum of money.
The Back button is easily set at your ProPush.me dashboard:
iGaming users are often impulsive, and are ready to take very quick actions. So, are you sure your landing page has a normal speed and never lags?
The basic technical tips for landing pages include:
Why stop at the minimum when you can get the maximum? Earn the most out of your iGaming landing pages and profit from everything you have on them: main offers, push notifications, and extra scripts.
Don’t be shy to ask your manager about all your monetization opportunities – and join ProPush.me if you aren’t with us yet.
Time to earn more - join ProPush!
Shall you just patiently wait for further results? Well, this was the only option before — but not anymore.
Meet the new ProPush feature — Daily Cohort Revenue. It is a brand new way to analyze the payback of your daily cohorts –– all users who subscribed at a specific date. With Daily Cohort Revenue, you can now quickly check how much you earn from a chosen daily cohort and how much this cohort brings you while its users keep interacting with push notifications.
In this post, we will show you how to use this totally game-changing analytics tool.
When you open your Statistics and switch to the Subscription Date tab, you will see the following table:
Each row shows a cohort of users who subscribed to your push notifications on a particular date. Let’s suppose today is the 8 of February and look at the highlighted row:
| Subscription date | Subscribed | 1 day | 2-7 days | 8-14 days | 15-30 days | 30+ | Total |
| 25.01.2024 | 201743 | 65.60% ($104.66) | 34.38% ($54.85) | 0.02% ($0.04) | 0.00% ($0.1) | – | $159.56 |
This row shows you that the cohort of users you brought on 25.01.2024 has generated $159,56 in total for now (till 8 February). The overall number of subscribers in the cohort is 201743.
The Days columns help you understand how quickly this cohort generated this revenue:
All these figures allow you to count the ROI of a particular cohort using the ROI formula:
| Net Profit / Cost of Investment X 100% |
Note:
Sounds clear enough, we suppose — but why do you need this information in your stats?
The first and most important way to use this tool is to estimate the value of your subscribers. In other words, the Subscription Date tab will answer the following question:
— When will the subscribers who came on a particular date pay off and start bringing profit?
Let’s look at one example to make things clear.
On December 1, you paid $1,000 to purchase traffic for your landing page and added a ProPush tag to this landing. Your page immediately began to collect push subscribers bringing profits! By January, this cohort of subscribers from December 1 brought an overall $2,000:
As you can see from the graph above, all this revenue didn’t come instantly. Instead, it was distributed like this:
This way, you can analyze revenue from every cohort of subscribers who joined on a particular date. It allows you to make predictions about your ProPush RevShare profits in the long term and understand the ROI of similar cohorts – according to the formula we left above, the ROI of this cohort was 100%.
It is now easily done under the Subscription Date tab without any complicated (and not always accurate) predictive models that users build in Excel and other tools.
However, that’s not everything — and the Subscription Date tab can be helpful in three more use cases. Here they are.
Use case: When you want to know what cohort is more profitable or count how much you earn from every subscriber.
Suppose you purchased Popunder traffic for $50 on February 19, and this traffic brought you a particular (228555) number of subscribers. You want to check how much revenue and profit you received from each as well as compare profitability of this cohort with others.
This will give you insights on traffic source performance on particular days, and you can decide whether to continue using these sources for push monetization.
Here are the two formulas you can easily use to calculate it with the help of the Cohort Revenue feature.
In our case, it is $330,46/228555 = $0.0014
($330.46-$50)/228555 = $0.0012
Let’s compare this cohort’s profitability with the one that was subscribed on February 13 when we used Social traffic as a source.
($117.57-$50)/230869 = $0.0002
The February 19th cohort turned out to be more profitable, which proves that Popunder traffic works better in this case.
Use case: When you want to compare how various GEOs perform with push subscriptions.
Suppose you began driving traffic from the USA, Brazil, and India. All subscribers who came on this day will be grouped into a cohort by subscription date. However, you don’t know precisely who will better interact with your notifications — Americans, Brazilians, or Indians.
This is where the new Daily Cohort Revenue comes into play. Just sort out the users by subscription date and then make another filter by country:
Voila, you see revenue from every GEO and can now start drawing more specific conclusions. For example, you can estimate how quickly a particular GEO pays off and distribute your budget accordingly.
For example, in this case, you might want to boost your spending for India and, on the contrary, reduce the budget for Brazil.
Use case: When you add a new landing page and want to check how it performs for your extra monetization.
Say you added a new landing page — or made some changes to the existing one.
Theoretically, this may affect the subscription rate — for example, you suppose your new design inspires more trust and motivates people to subscribe.
A Subscription Date + Site filter will give you a precise image of how the landing page affects your earnings:
In this case, revenues are higher with the mylanding1.com page. If the numbers, on the contrary, worsen, try another landing or analyze how creatives might impact your revenue.
With a similar approach, you can estimate the traffic sources you switch on a particular day. For this, use the Zones filter.
We added 2 more columns to the table:
This breakdown helps you see what brought you more money: your subscribers or users monetized with TrafficBack – and adjust your monetization strategy accordingly.
The Daily Cohort Revenue is already in your account if you use RevShare — so come and test it right now. The new statistics will be available for the new cohorts you created after the feature release.
And, we want to make the product as good as possible for you – so please leave your feedback on the feature to your account manager!
Happy profits!
Testing affiliate marketing campaigns is always about spending — and often about losses. Sometimes, these losses are very significant and disappointing.
Can you fight this somehow?
Nikolaos, the participant of the Follow-Along contest we organized with PropellerAds and our friend Luke from Afflift, gave us a detailed reply. Meet his case study — and look at how ProPush.me extra monetization helped to ride out a tricky campaign.
Nikolaos decided to try out two offer types: the one with the Cost-Per-Install conversion from ZeyDoo and a couple of mobile content offers from Golden Goose.
He added the ProPush.me tag to all his landing pages and set the ProPush.me Back Button. In simple terms, it meant that:
Now, let’s look at both offer types in more detail.
Nikolaos created a campaign with PropellerAds Onclick (Popunder) traffic, picked 3 GEOs to test, and set a pretty broad targeting:
At first, the offer was not doing very well — here are the stats for the first week:
| Campaign | Conversions | Profit | CR | ROI |
| PropellerAds Popunder geo1 | 422 | $9.351 | 0.000% | 19.991% |
| PropellerAds Popunder geo2 | 57 | -$2.098 | 0.000% | -41.444% |
| PropellerAds Popunder geo3 | 21 | -$6.398 | 0.000% | -84.007% |
As you see, almost everything is in red. But, well, that’s the testing phase!
Nikolaos decided to add more GEOs and see if they performed better. Meanwhile, he noticed that ProPush.me and Back Button script were compensating for the losses: just look at the stats for day 8:
PropellerAds statistics:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 692 | -$35.192 | -18.02% |
ProPush.me Back Button statistics:
| Impressions | Profit |
| 1811012 | $21.772 |
ProPush.me subscribers statistics:
| Subscribed | Impessions | Unsubscribed | Profit |
| 677 | 182793 | 186 | $2.212 |
Simple math: Nikolaos lost $35 on tests but earned almost $24 with ProPush.me extra monetization, and this almost recovered the inevitable losses of the campaign’s initial stage.
The next five days were pretty successful: here are stats from PropellerAds:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 3,361 | $55,280 | 8.64% |
And ProPush.me kept making the experience even greener:
| Date | Subscribed | Impessions | Unsubsribed | Profit |
| 18.09.2023 | 649 | 1937166 | 1361 | $11.284 |
| 17.09.2023 | 2183 | 2363679 | 1968 | $18.945 |
| 16.09.2023 | 4223631 | 2433842 | 2403 | $24.069 |
| 15.09.2023 | 3464 | 25113191 | 2516 | $24.898 |
| 15.09.2023 | 3990 | 2347359 | 2608 | $27.049 |
| Total | 13917 | 11595237 | 10896 | $106.346 |
However, as Nikolaos said,
The period from September 19th to 26th turned out to be quite a disaster for this offer. The problem was the flagged domain — in simple words, Google marked it as malicious by mistake.
The result of this mishap is evident from the stats:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 4400 | -$82.302 | -9.174% |
But when we look at the ProPush.me stats for the same period, it seems that the disaster is not so… disastrous. Nikolaos noted that ‘ProPush.me keeps saving the day even on bad days, making this massive loss a slight profit.’ — here is the proof:
| Date | Subscribed | Impessions | Unsubsribed | Profit |
| 26.09.2023 | 2256 | 1633917 | 1236 | $11.491 |
| 25.09.2023 | 1358 | 2170467 | 1301 | $13.003 |
| 24.09.2023 | 1525 | 2178819 | 1430 | $12.903 |
| 23.09.2023 | 1195 | 2228539 | 1244 | $11.431 |
| 22.09.2023 | 684 | 2270243 | 1283 | $10.830 |
| 21.09.2023 | 842 | 2316047 | 1382 | $10.704 |
| 20.09.2023 | 38 | 2339539 | 1452 | $9.388 |
| 19.09.2023 | 89 | 2390340 | 1573 | $10.365 |
| Total | 7987 | 17527911 | 10901 | $106.346 |
While struggling with the short video app campaigns, Nikolaos had also been testing several mobile content offers. Here is what the tests showed after the first three days:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 6.319 | $25.213 | 2.156% |
ProPush.me was also doing its thing — and made an extra $98. It’s almost 300% more than the overall campaign’s profit!
| Subscribed | Impressions | Unsubscribed | Profit |
| 24416 | 7441804 | 10757 | $98.163 |
Later, Nikolaos made some optimizations, picked the best-performing offers, and continued running traffic — with ProPush.me working alongside.
To sum up, here is the overall result of all Nikolaos’ campaigns he ran during the Follow-Along Contest:
| Campaign | Conversions | Profit | ROI |
| All FA campaigns | 29.526 | $92.805 | 1.664% |
Well, he went into the green, and that’s encouraging. But do you want to see something even more encouraging than that?
Look at the overall stats for the same period from ProPush.me:
| Date | Subscribed | Impessions | Unsubsribed | Profit |
| 30.09.2023 | 2031 | 2161226 | 1619 | $14.269 |
| 29.09.2023 | 1918 | 2172619 | 1636 | 15.051 |
| 28.09.2023 | 2204 | 2175769 | 1575 | 14.479 |
| 27.09.2023 | 2571 | 2183157 | 1557 | 14.876 |
| 26.09.2023 | 2801 | 2169149 | 1549 | $14.979 |
| 25.09.2023 | 1358 | 2170467 | 1301 | $13.003 |
| 24.09.2023 | 1525 | 2178819 | 1430 | $12.903 |
| 23.09.2023 | 1195 | 2228539 | 1244 | $11.431 |
| 22.09.2023 | 684 | 2270243 | 1283 | $10.830 |
| 21.09.2023 | 840 | 2316047 | 1382 | $10.704 |
| 20.09.2023 | 38 | 2339539 | 1452 | $9.388 |
| 19.09.2023 | 89 | 2390340 | 1573 | $10.365 |
| 18.09.2023 | 820 | 2394346 | 1722 | $14.162 |
| 17.09.2023 | 2081 | 2335179 | 1995 | $17.877 |
| 16.09.2023 | 3073 | 2424180 | 2325 | $23.027 |
| 15.09.2023 | 3607 | 2484048 | 2464 | $23.824 |
| 14.09.2023 | 4066 | 2519049 | 2642 | $28.735 |
| 13.09.2023 | 4012 | 1940293 | 2571 | $26.808 |
| 12.09.2023 | 5118 | 2043175 | 2799 | $26.853 |
| 11.09.2023 | 5925 | 2035752 | 2869 | $26.733 |
| 10.09.2023 | 7035 | 1989019 | 3331 | $26.530 |
| Total | 97129 | 63955906 | 66407 | $557.652 |
Yes, you got it right. Most of the profit Nikolaos got within the contest period came from ProPush.me— and he earned literally 500% more from push notifications and ProPush.me extra monetization than from his offers.
What shall this teach media buyers?
Don’t be afraid to try and test offers with complicated flows. With the right extra monetization tools, you won’t waste your budget and even keep a failed campaign profitable.
To sum up, ProPush.me is your shield when it comes to red numbers in your media buying account. So why not get armed right away?
За это время он неплохо преуспел в арбитраже, а также начал внедрять стратегии дополнительной монетизации в свои кампании.
Мы взяли интервью у Боба и хотим поделимся его любопытным кейсом с вами.
Перед тем, как двигаться дальше, давайте воспользуемся моментом и познакомимся с нашим героем поближе. Вот что он о себе рассказывает:
Всем привет! Меня зовут Боб. Первая «Б» в моем имени означает «Body» (англ. «тело»), а вторая — «Bed» (англ. «кровать»), так что по сути имя «Боб» расшифровывается как «тело на кровати». Я люблю поспать! Медиабаингом я занимаюсь больше полугода. Я простой китайский парень, который хочет с помощью партнерского маркетинга получить деньги и свободу.
Вот вкратце и все!
Теперь, узнав немного о Бобе, давайте подробнее рассмотрим его стратегии.
В начале пути у Боба было немало проблем и преград. Он перепробовал множество вертикалей, потратил много времени и еще больше денег, пока у него наконец не стало получаться.
Боб решил, что необходимо действовать как профи с самого начала, то есть не просто попытаться сэкономить на тестах, но и получить дополнительный доход. Именно это навело его на мысль о дополнительной монетизации с ProPush.
Итак, давайте узнаем, что привело его к ProPush.me, что он может рассказать о своем опыте и какие советы может дать новичкам-арбитражникам.
А в этом разделе мы поделимся ответами Боба на наши вопросы о методах дополнительной монетизации.
Давайте приступим!
По правде говоря, я просто увидел, что ProPush пользуется популярностью - его используют многие. Именно поэтому я тоже решил попробовать. О ProPush я узнал на форуме для арбитражников AffLift. Там же я нашел подробное пошаговое руководство, как установить ProPush на мой лендинг.
Было ясно, что этот гайд составлен опытными арбитражниками, и я решил, что ProPush может быть их секретным способом зарабатывания денег. Мне тоже захотелось!
Совет от ProPush: Мы рекомендуем дополнительную монетизацию для всех вертикалей и всех типов трафика. Единственный тип трафика, с которым стоит проявить осторожность, это пуш-трафик — у него могут быть не лучшие результаты.
Оценил ли я ProPush с первой попытки? Честно говоря, нет. Поначалу, я был слегка разочарован. Сначала я добавил код ProPush на лендинг для Индии. На второй день профит составил всего лишь $0.146, и я подумал, что трачу время зря.
Так что я просто перестал обращать на него внимание. Однако же несколько дней спустя я заметил, что доход от ProPush стал медленно расти. После этого я добавил код на все свои лендинги.
Совет от ProPush: Не стоит ожидать большой прибыли в тот самый день, когда вы установите ProPush-тег, особенно если вы работаете с офферами RevShare (эта модель оплаты требует времени). Но чуть позже вы поймете, что оно того стоило.
Лучшие результаты я получал, когда лил попандер-трафик на некоторые ГЕО категории тир-3 и использовал оффер с небольшими выплатами.
ProPush работает для меня лучше всего именно в этих случаях, поскольку в таких странах показатель конверсий довольно высокий. К тому же, там можно получить много трафика по низкой цене, что дает возможность экспериментировать.
Совет от ProPush: Протестируйте разные варианты текста для пуш-уведомлений, чтобы найти наилучший.
Я очень доволен ProPush, и у меня замечательный аккаунт-менеджер (спасибо, Ксения!), так что все отлично.
Ни с какими проблемами или неудачами я не сталкивался.
Совет от ProPush: Надеемся, вы также не столкнетесь с проблемами! Но если вдруг возникнут какие-либо вопросы, обязательно свяжитесь со своим аккаунт-менеджером или с командой поддержки. А также не забудьте почитать наш подробный гайд о самых распространенных ошибках монетизации.
В течение многих месяцев ProPush приносил мне минимум 50% дохода от CPA офферов, а иногда даже 100%. В некоторые дни прибыль от ProPush превышала отметку в $50, а это более 20% от моих расходов на рекламу.
Благодаря этому я могу тестировать больше ГЕО и офферов, не боясь потерять деньги.
Совет от ProPush: Запускать сплит-тесты с самого начала — это отличное решение, которое поможет найти наиболее прибыльные связки.
Я могу сравнить доход от ProPush со страховкой по безработице. Пока дела идут хорошо, вы можете месяцами о ней не думать.
Но если ваш доход снижается, или вы вдруг начинаете терять деньги, ProPush может в корне изменить ситуацию. Он поможет превратить потенциальные убытки в прибыль, давая вам возможность проводить больше тестов.
Боб — один из многих вебмастеров, пришедших к успеху благодаря ProPush. Оставайтесь с нами, чтобы не пропустить другие истории успеха. Ну и, конечно, используйте ProPush для еще более прибыльной работы!
