From the experience of ProPush.me partner (publisher) who monetizes iGaming traffic, smartly-tailored creatives can be game-changing for this tough niche.
Today, we want to show you how smartly-designed iGaming creatives help in monetizing more traffic with push subscriptions. We base our research on the publisher's success story as well as the stats we've collected from other well-performing pre-landers.
So, as we said, one of our publishers works with the iGaming vertical and does a pretty good job with that. To add some background, we would like to briefly describe his case:
This means that our partner gets about $4 000 per month from ProPush.me only.
And here are some of his general statistics by weeks (period: 03/04/2023 - 14/05/2023):
| Date | Pre-requests | Subscriptions | ProPush.me Profit |
| Week 1 | 193 534 | 6 339 | $2 222 |
| Week 2 | 313 584 | 6 094 | $2 021 |
| Week 3 | 144 362 | 4 317 | $1 855 |
| Week 4 | 582 991 | 6 498 | $1 808 |
| Week 5 | 94 535 | 4 351 | $1 456 |
| Week 6 | 156 766 | 4 488 | $1 220 |
The difference in profit during the first and sixth week can be explained easily - this happened because our partner has changed his approach to GEOs, which you will see below. His main GEOs were CA and AU, he received a significant amount of subscriptions during the first period, which turned into growing profit during the second period. And this happened around all the GEOs.
Here is how it is reflected in the statistics.
The first weeks:
| GEO | Pre-requests | Subscriptions | ProPush.me Profit |
| AU | 47 335 | 2 222 | $1 047 |
| CA | 58 508 | 1 708 | $861 |
| NZ | 15 337 | 523 | $474 |
The last weeks:
| GEO | Pre-requests | Subscriptions | ProPush.me Profit |
| AU | 45 085 | 2 721 | $1 893 |
| CA | 47 456 | 2 463 | $1 453 |
| NZ | 10 128 | 576 | $774 |
By the example of AU, our partner first had 2222 subscriptions and his profit was $1 047, while at the end he had 2 721 subscriptions with $1 893 profit.
Why did this happen? The profit started growing because our partner received money from the previous subscriptions.
Globally, push conversions heavily depend on the landing page and creatives on your landing page. Our publisher did a great job tailoring appealing creatives and therefore - succeeded. So let’s take a look at his witty ideas, review them, and see how you can use those insights to your advantage.
So our publisher worked with Gaming-themed push-collecting offers, using the ProPush.me tag. Here are his strategies.
For your better understanding, we present an example of a pre-lander with a push subscription tag, where an opt-in window appears.
What do we see here? So, basically, this is a content-centered media-themed webpage, where one can see a photo of a previous winner, plus - his success story to get inspired.
In the iGaming vertical, success stories add reliability and social proof. Indeed, people easily identify themselves with others, especially when they see two important traits in those others - “he is just like me” + “he has something I want to have”. This is the ultimate formula for success stories that work, just like the one in the example.
Another successful creative was this one:
The efficiency of a bonus wheel like that is easy to explain:
A small trick: an additional element you may try adding to your bonus wheel is a list of payment methods (Skrill, Visa, Mastercard, whatever else you can provide) to increase reliability and show how your users can receive their hypothetical prizes.
Another type of iGaming creative we noted was a classic three-in-a-row (or four, or five, whatever you want) game:
Why is that efficient?
Let’s analyze this one, as well. So, again:
A small trick: also, we saw how publishers enrich this and other types of iGaming creatives with one more additional element (just make sure not to overload your creatives with active elements, if you don’t want your user to get lost and never convert): countdown clock.
Urgency and limits work as motivators to act immediately, but again - if you decide to use it, make sure to give a reasonable amount of time left. Say, a couple of days or hours until the offer stops won’t make your visitors panic, but at the same time - add value and exclusivity.
Your short takeaways:
And for the best results, rely on ProPush.me, because it helps to:
Good luck with your iGaming campaigns, and may your creatives be the most appealing on the entire Internet!
Testing affiliate marketing campaigns is always about spending — and often about losses. Sometimes, these losses are very significant and disappointing.
Can you fight this somehow?
Nikolaos, the participant of the Follow-Along contest we organized with PropellerAds and our friend Luke from Afflift, gave us a detailed reply. Meet his case study — and look at how ProPush.me extra monetization helped to ride out a tricky campaign.
Nikolaos decided to try out two offer types: the one with the Cost-Per-Install conversion from ZeyDoo and a couple of mobile content offers from Golden Goose.
He added the ProPush.me tag to all his landing pages and set the ProPush.me Back Button. In simple terms, it meant that:
Now, let’s look at both offer types in more detail.
Nikolaos created a campaign with PropellerAds Onclick (Popunder) traffic, picked 3 GEOs to test, and set a pretty broad targeting:
At first, the offer was not doing very well — here are the stats for the first week:
| Campaign | Conversions | Profit | CR | ROI |
| PropellerAds Popunder geo1 | 422 | $9.351 | 0.000% | 19.991% |
| PropellerAds Popunder geo2 | 57 | -$2.098 | 0.000% | -41.444% |
| PropellerAds Popunder geo3 | 21 | -$6.398 | 0.000% | -84.007% |
As you see, almost everything is in red. But, well, that’s the testing phase!
Nikolaos decided to add more GEOs and see if they performed better. Meanwhile, he noticed that ProPush.me and Back Button script were compensating for the losses: just look at the stats for day 8:
PropellerAds statistics:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 692 | -$35.192 | -18.02% |
ProPush.me Back Button statistics:
| Impressions | Profit |
| 1811012 | $21.772 |
ProPush.me subscribers statistics:
| Subscribed | Impessions | Unsubscribed | Profit |
| 677 | 182793 | 186 | $2.212 |
Simple math: Nikolaos lost $35 on tests but earned almost $24 with ProPush.me extra monetization, and this almost recovered the inevitable losses of the campaign’s initial stage.
The next five days were pretty successful: here are stats from PropellerAds:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 3,361 | $55,280 | 8.64% |
And ProPush.me kept making the experience even greener:
| Date | Subscribed | Impessions | Unsubsribed | Profit |
| 18.09.2023 | 649 | 1937166 | 1361 | $11.284 |
| 17.09.2023 | 2183 | 2363679 | 1968 | $18.945 |
| 16.09.2023 | 4223631 | 2433842 | 2403 | $24.069 |
| 15.09.2023 | 3464 | 25113191 | 2516 | $24.898 |
| 15.09.2023 | 3990 | 2347359 | 2608 | $27.049 |
| Total | 13917 | 11595237 | 10896 | $106.346 |
However, as Nikolaos said,
The period from September 19th to 26th turned out to be quite a disaster for this offer. The problem was the flagged domain — in simple words, Google marked it as malicious by mistake.
The result of this mishap is evident from the stats:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 4400 | -$82.302 | -9.174% |
But when we look at the ProPush.me stats for the same period, it seems that the disaster is not so… disastrous. Nikolaos noted that ‘ProPush.me keeps saving the day even on bad days, making this massive loss a slight profit.’ — here is the proof:
| Date | Subscribed | Impessions | Unsubsribed | Profit |
| 26.09.2023 | 2256 | 1633917 | 1236 | $11.491 |
| 25.09.2023 | 1358 | 2170467 | 1301 | $13.003 |
| 24.09.2023 | 1525 | 2178819 | 1430 | $12.903 |
| 23.09.2023 | 1195 | 2228539 | 1244 | $11.431 |
| 22.09.2023 | 684 | 2270243 | 1283 | $10.830 |
| 21.09.2023 | 842 | 2316047 | 1382 | $10.704 |
| 20.09.2023 | 38 | 2339539 | 1452 | $9.388 |
| 19.09.2023 | 89 | 2390340 | 1573 | $10.365 |
| Total | 7987 | 17527911 | 10901 | $106.346 |
While struggling with the short video app campaigns, Nikolaos had also been testing several mobile content offers. Here is what the tests showed after the first three days:
| Campaign | Conversions | Profit | ROI |
| PropellerAds Popunder geo1,2,3 | 6.319 | $25.213 | 2.156% |
ProPush.me was also doing its thing — and made an extra $98. It’s almost 300% more than the overall campaign’s profit!
| Subscribed | Impressions | Unsubscribed | Profit |
| 24416 | 7441804 | 10757 | $98.163 |
Later, Nikolaos made some optimizations, picked the best-performing offers, and continued running traffic — with ProPush.me working alongside.
To sum up, here is the overall result of all Nikolaos’ campaigns he ran during the Follow-Along Contest:
| Campaign | Conversions | Profit | ROI |
| All FA campaigns | 29.526 | $92.805 | 1.664% |
Well, he went into the green, and that’s encouraging. But do you want to see something even more encouraging than that?
Look at the overall stats for the same period from ProPush.me:
| Date | Subscribed | Impessions | Unsubsribed | Profit |
| 30.09.2023 | 2031 | 2161226 | 1619 | $14.269 |
| 29.09.2023 | 1918 | 2172619 | 1636 | 15.051 |
| 28.09.2023 | 2204 | 2175769 | 1575 | 14.479 |
| 27.09.2023 | 2571 | 2183157 | 1557 | 14.876 |
| 26.09.2023 | 2801 | 2169149 | 1549 | $14.979 |
| 25.09.2023 | 1358 | 2170467 | 1301 | $13.003 |
| 24.09.2023 | 1525 | 2178819 | 1430 | $12.903 |
| 23.09.2023 | 1195 | 2228539 | 1244 | $11.431 |
| 22.09.2023 | 684 | 2270243 | 1283 | $10.830 |
| 21.09.2023 | 840 | 2316047 | 1382 | $10.704 |
| 20.09.2023 | 38 | 2339539 | 1452 | $9.388 |
| 19.09.2023 | 89 | 2390340 | 1573 | $10.365 |
| 18.09.2023 | 820 | 2394346 | 1722 | $14.162 |
| 17.09.2023 | 2081 | 2335179 | 1995 | $17.877 |
| 16.09.2023 | 3073 | 2424180 | 2325 | $23.027 |
| 15.09.2023 | 3607 | 2484048 | 2464 | $23.824 |
| 14.09.2023 | 4066 | 2519049 | 2642 | $28.735 |
| 13.09.2023 | 4012 | 1940293 | 2571 | $26.808 |
| 12.09.2023 | 5118 | 2043175 | 2799 | $26.853 |
| 11.09.2023 | 5925 | 2035752 | 2869 | $26.733 |
| 10.09.2023 | 7035 | 1989019 | 3331 | $26.530 |
| Total | 97129 | 63955906 | 66407 | $557.652 |
Yes, you got it right. Most of the profit Nikolaos got within the contest period came from ProPush.me— and he earned literally 500% more from push notifications and ProPush.me extra monetization than from his offers.
What shall this teach media buyers?
Don’t be afraid to try and test offers with complicated flows. With the right extra monetization tools, you won’t waste your budget and even keep a failed campaign profitable.
To sum up, ProPush.me is your shield when it comes to red numbers in your media buying account. So why not get armed right away?
The most epic affiliate contest has come to an end, the winners have been picked and congratulated with some outstanding prizes, and now it is time for us to take a closer look at unique success stories our participants shared along the way.
This year’s Follow-Along contest, the result of joint efforts of PropellerAds and the affLIFT forum, had a special prize pool intended for competitors who were looking for some extra monetization via our very own ProPush.me tag.
The competition was fierce and, above all, super exciting. Behind the very first case study we are about to present stands an affiliate who knew exactly what his goals were at the time and who decided to take a brave step into the unknown. And to say that it paid off would be an understatement.
Motivated with promising bonuses, and willing to take a bit different approach to running an ad campaign, this contest participant decided to engage with survey offers provided by Zeydoo, in a new GEO but with a proven lander.
So he launched a PropellerAds campaign on Pop traffic, expecting to earn at least $50 per day. This was the beginning of September 2023. By the end of the month, he managed to pull $300 a day + to get some extra earnings from ProPush. Here’s how →
SEPTEMBER 5-15
He started by testing many different offers. The plan was to continue with Survey offers, but also to launch some SOI Sweeps campaigns. Even though most of them did not show any signs of success, within the next 10 days, two campaigns began to stand out.
“We were inching towards profitability with each passing day as the CPA algorithm optimized the campaigns. In the meanwhile, ProPush.me revenue grew constantly.”
*The quote refers to PropellerAds campaigns.
Note: As you already assumed, he incorporated the ProPush.me Smart tag on his landing pages right away. There was no reason to wait on getting additional monetization ProPush.me can provide.
This is not the exact lander that was used in the case, but an example showcasing how Smart tag works: when users subscribe to receive push notifications, it will bring additional income to your main offer.
SEPTEMBER 18-21
The affiliate was restless. He continued to test new campaigns throughout the month, but most of his efforts backfired as the majority of campaigns were hitting the -60% to -80% ROI range.
However, the two PropellerAds campaigns we already mentioned continued to bring more and more profits.
“We almost broke even with Campaign #1 and actually made a decent chunk with Campaign #2.
The best part is – his earnings were on a rising path mostly thanks to the additional revenue generated by ProPush.me ?
Based on ProPush.me smart tag the contest participant incorporated on landing pages he used in his ad campaign #1, he got $61 of ProPush.me profits (so far), while the tag he placed on landings in his ad campaign #2 was an even bigger success, and brought him $240.
SEPTEMBER 22-23
This was the day our affiliate was waiting for (September 22). He launched a brand new campaign and hit the $100+ profit the same day. ProPush contributed to overall profit with $21.
The very next day was an even bigger success. He scored $150, where ProPush contributed with $18.
| Profit, $ | CR, % |
| 18.623 | 5.05 |
SEPTEMBER 24-28
Even when the client found himself in a situation where his funds were dried out, and he was not able to continue with campaigns (during this specific time), he still managed to generate some money through ProPush.me that kept bringing a few dollars each day.
SEPTEMBER 29-30
At the end of the month, on September 29, this Follow-Along participant scored $191 from the ad campaign, while the next day numbers went up and surpassed $300.
So, from hoping to earn only $50 a day, he succeeded and reached 6 times higher profits. Impressive turnover, don’t you think?
Dollar by dollar, and when the line was drawn ProPush.me brought this client $440 in total (from September 4 till October 3). You have to admit that it didn’t seem striking getting only $17 a day. Or even less. BUT when you cumulate all these daily earnings, and add the fact that this is a passive income that didn’t ask for any optimization or additional investment, you become aware that you got this profit in the easiest way you can imagine.
Also, one of the main advantages of ProPush.me lies in the fact that advertisers can use these earnings to cover expenses for testing. It’s sort of a safety pillow, so marketers can be at ease when launching tests, and when experimenting and searching for their perfect campaign strategy.
This affiliate had so many ups and downs along the way. There was a great amount of testing that required patience, skills, and time, numerous changes of GEOs and landing pages. Plus all those campaign adjustments. And at times, he did think about throwing the gloves and giving up. Yet again, he was determined to keep on going and see what tomorrow brings.
More than once he was left with no funds, which is why he had to wait a few days to continue with his campaigns. Some of them were failures, but then again, some were an instant success, like when he launched a new campaign on the 22nd and got a $100 profit the same day.
This is what stimulated him to keep trying, and finally he made it.
ProPush.me is not only about making additional profits, but having a helping hand when you need it the most. At one point during Follow-Along our client was in a situation where he was -$80 with his original campaign. He was testing a new GEO and things didn’t go as he planned. So the earnings he got from ProPush.me helped him get to -9% ROI, instead of staying at -15%, which, as he says, was “pretty sweet”.
In the end, this guy is right where we left him - he continues with testing new offers every day, there’s no stopping now. And ProPush.me remains his safety button he can always count on.
Los vendedores afiliados compartieron sus flujos de campaña en el foro de Afflift para competir por una bolsa de premios de 10k - y ahora estamos compartiendo los mejores estudios de caso de ellos.
Hoy compartiremos un caso práctico de uno de los ganadores del concurso Follow-Along: Desha. Su objetivo principal era obtener beneficios de varias campañas de juegos para móviles, por lo que se centró principalmente en crearlas y optimizarlas.
Al mismo tiempo, utilizó ProPush.me para una monetización extra - simplemente añadió la Smart Tag, y eso es todo. Este movimiento tan sencillo le reportó la enorme cifra del 24% de todo el tráfico gastado sin ninguna otra acción, así que veamos cómo funcionó todo.
Y no olvides visitar el foro de Afflift - ¡hay muchos temas útiles!
Desha no quería limitarse a una sola oferta. En su lugar, decidió elegir varias, pero todas eran juegos para móvil con un periodo de prueba gratuito. Aquí tienes información sobre sus campañas:
Para trabajar con las ofertas, Desha necesitaba crear un pre-lander. Buscó entre varias herramientas de espionaje y encontró la creativa más adecuada. Después de editar este pre-lander para sus campañas, Desha hizo dos ajustes adicionales:
Al principio, Desha decidió trabajar sólo con TH GEO - y probar otros GEOs más tarde.
Así pues, todo estaba listo. Desha creó tres campañas para las ofertas en PropellerAds para garantizar la mejor segmentación, y empezó el juego.
Los primeros resultados del flujo de ofertas principal fueron bastante buenos, todos menos la campaña dirigida a usuarios de Wi-Fi. Desha la desactivó y optimizó el resto de las campañas, pero sólo era el primer día y era demasiado pronto para sacar conclusiones sobre ellas.
Mientras tanto, ProPush.me hacía lo suyo en segundo plano, sin interferir en el flujo principal de ofertas. En un solo día, Desha obtuvo 13 dólares de ProPush.me, y ni siquiera hizo nada por ello, simplemente instaló una etiqueta inteligente desde el principio.
Desha continuó optimizando sus esfuerzos: dividió campañas y añadió otras nuevas, pero aún no le habían reportado beneficios significativos. En los dos días siguientes, gastó 124 $ y obtuvo unos ingresos de sólo 113 $ - un beneficio neto aparentemente negativo:
Sin embargo, cuando Desha comprobó sus estadísticas de ProPush.me, se alegró de ver que sus últimos días FUERON rentables después de todo: con 27$ de ProPush.me, ahora tenía un beneficio total de 16$.
Los dos días siguientes fueron más exitosos para la oferta principal:
Las campañas empezaron a reportar un beneficio bastante estable, mientras que ProPush.me siguió funcionando - y no requirió ningún esfuerzo para reportar ingresos adicionales regulares:
De hecho, ProPush.me aportó incluso un poco más que las ofertas principales: El beneficio de Desha en los dos últimos días fue de 43,8 $ de PropellerAds y 44 $ de ProPush.
En resumen, los primeros 10 días de trabajo con PropellerAds y ProPush.me simultáneamente han dado unos resultados impresionantes. Aquí están las estadísticas de PropellerAds:
Y aquí están los resultados de ProPush.me:
Y el script Backbutton también trajo algunos beneficios:
Por lo tanto, los primeros 10 días de ejecución de campañas con monetización adicional perezoso de ProPush.me trajo $ 121 (ofertas principales) + $ 84 (ProPush.me) + $ 6 (Backbutton Script) = $ 211.
Más tarde, Desha eligió más ofertas en el sector de los juegos para móviles y las utilizó con el mismo pre-lander. Sólo tradujo el pre-lander al árabe, ya que quería probar más GEOs. Creó cuatro campañas más para QA, IQ y SA. Aquí están sus primeros resultados con las nuevas campañas:
Mientras tanto, sus ofertas TH seguían activas. Siguió optimizándolas para que las ofertas convirtieran mejor, y ganaron tracción:
La etiqueta inteligente de ProPush.me, instalada en todas sus ofertas, le proporcionó beneficios regulares y cubrió una parte significativa del coste del tráfico.
Así, el beneficio total de Desha desde el día 11 hasta el día 17 fue de 212 $. Había gastado 400 $ en la compra de tráfico hasta el momento y obtuvo 101 $ de ProPush - tanto como el beneficio de las ofertas principales.
Y lo que es más importante, la etiqueta inteligente de ProPush.me no afectó a nada en el flujo principal de ofertas. Los CR siguieron siendo buenos, y tanto los usuarios suscritos como los no suscritos pudieron interactuar con la oferta sin problemas.
Más tarde, Desha añadió más GEO y campañas para ver qué pasaba. Funcionó, especialmente en el caso del GEO IQ, y sus beneficios de los días 11 a 17 ascendieron a casi 260 $.
Y ProPush.me aportó casi el 50% de los beneficios:
El script Backbutton también añadió un poco a las ganancias totales - un extra de 15 $.
Durante todo el mes, Desha estuvo ocupado añadiendo nuevas campañas, optimizándolas y probando varias ofertas de juegos para móviles y GEOs. Compartió sus resultados, incluida la monetización adicional de los GEO más rentables, en la siguiente tabla.
Y aquí están las estadísticas de ProPush.me por separado:
Desha estaba muy contento con lo que ProPush.me hizo por él - sin esfuerzo extra, 24% del coste total del tráfico - ¡fácilmente!
Como ya hemos mencionado, Desha no tenía la intención de gastar demasiado esfuerzo en ProPush.me. Era sólo una forma de conseguir algo más de dinero, pero resultó ser incluso más rentable de lo esperado. Como ves, ProPush.me consiguió rescatar algunas campañas fallidas y cubrir las pérdidas cuando las ofertas principales no convertían tan bien.
Como nos dijo Desha, sigue trabajando con sus campañas. ¡Y ProPush.me sigue aportándole ingresos extra!
Como resultado, Desha empezó a considerar ProPush.me no sólo como una herramienta de monetización extra perezosa. Decidió realizar campañas especiales para ProPush.me ya que estaba 100% seguro de que funciona, no arruina la oferta CR y no requiere mucho esfuerzo.
Deseamos buena suerte a Desha - y esperamos verte con nosotros también.
¡Únete a ProPush.me hoy mismo e impulsa los resultados de tus campañas con nuestra Etiqueta Inteligente!
