Affiliate marketing is a whole world and we have our own celebrities here! One of them is Luke, a well-known finder of affLIFT forum, which is one of the largest affiliate marketing communities on the web.
Today, we are sharing an exclusive interview with him, talking about his expertise, stellar creations, and insights about the developing world of technology.
Read on!
My name is Luke Kling, and I own the best affiliate marketing forum, affLIFT. I launched affLIFT over 6 years ago and we’ve grown to a community of over 100,000 affiliates.
I started working in the affiliate marketing industry when I was a teenager as both an affiliate and an Affiliate Manager. Over 20 years later, I am still in the affiliate marketing industry and running my own affiliate marketing campaigns. I’ve worked for a few different companies in the industry and I now work with most companies in the industry.
There are very few people in the industry who have as much experience as I do. I don’t say that to brag. It’s factually true. I’ve stuck with the industry for most of my life while most people will jump out of it as quickly as they jumped in.
I love affiliate marketing and I really enjoy working with affiliates and trying to help them be successful!
As I said, I run my own affiliate marketing campaigns and I’ve used ProPush to help monetize my campaigns for years. In May of 2023, I created a thread on affLIFT asking anyone if they had a way to automatically import their push revenue into their tracking tools. A few people had solutions, but that is when I decided to create my own.
I’ve been developing my own tools to help me make money online since I was 13 years old. I suggest everyone look for ways to create tools to help make their jobs easier. This is especially easy now that you can use AI to help you. If you want to make extra money, create tools that you can use to solve your problems and sell them to other people too!
I created Push2Tracker as a way for me and members of affLIFT to automatically import their push revenue into their tracking tools every single day. Nearly 3000 people have signed up to use the tool in about 1 year 😄
You sign up for Push2Tracker and add your ProPush API key to your account. You also add your tracking link and postback link from your tracker. Push2Tracker will check your ProPush earnings throughout the day on a Campaign (Source) level, and once you have a Source that has earned more than the minimum amount you have set on your account, the tool will automatically create a click for that Source. The next day, Push2Tracker will fire a postback for that click with the total earnings you had yesterday on the Source.
It sounds complicated and I’m bad at explaining things like this, but basically it automatically imports your push revenue into your Campaign on your tracker so your tracker will more accurately reflect your actual earnings/profit/ROI. Once you setup Push2Tracker to work with your tracking tool and ProPush, you won’t have to ever log into it again. It’ll automatically import your revenue every single day for every campaign you run using ProPush!
Oh, and it’s free to use! Just enter your email here.
As both a publisher and advertiser, I am very bullish on push. I have seen that you can still earn a substantial amount of revenue by collecting push subscribers on your affiliate marketing landing pages, and as an advertiser, you can still run successful push notification campaigns.
I think push has a nice long term future in our industry. The browser wars with push have calmed and it seems like this will be a good opportunity for affiliates long into the future.
One thing that I think is very important for the future of push is that ad networks do not get too aggressive in their monetization. If they do a good job of that, then I think this could be a great opportunity for a long time.
Push as an ad format has led to other cool opportunities both as an advertiser and a publisher. We now have an in-page push, which is essentially a unique banner ad, but it can have great performance. We have monetization opportunities that were not available before for our landing pages.
Our industry constantly evolves and changes, and that is one of the reasons I love it so much. What will it look like in 5 years? I have no idea. But, I am excited to find out!
Test, test, and test some more. This has been the affiliate mantra for decades because it holds true. You will probably not be successful on your first push ad campaign. That’s okay! There is a learning curve with every new ad format and ad network you test. Don’t give it.
For monetization, it will take a while for the push revenue to really stack up. For the most part, you are going to be paid a revshare. That is fine. Accept the revshare! It’s the best opportunity to earn long-term revenue. Collect your subscribers and keep an eye on your daily growth. Of course, if you use Push2Tracker, you will have an easier time with this 🙂
Lastly, if you are struggling with push and you don’t know what you are doing wrong, join affLIFT and read through our push notification forum or create a thread and ask for help. We have hundreds of members active daily who have done what you are trying to do, and they would love to help 🚀
You can also email me anytime, and I’ll be happy to help!
So stay tuned and check our blog for more exclusive materials, case studies, interviews, guides, and more!
This is why we published a bombshell case study.
And, this is why we brought even more insights into the successful monetization of iGaming landing pages today.
Your landing page, of course, has its primary purpose: to make a user convert. Extra monetization implies some extra actions from a user, so your task is to keep their attention at the right points.
How to do this?
– will appear after some time, for example, 1–5 seconds after a user lands on your page. This will be especially useful if your landing page has some action items: for example, a small window with an OK button that draws attention to the next funnel step:
Note: you can choose the desired delay time, but our tests show that the optimal one is an hour. And we have a case study that proves it.
The previous scenario describes a perfect user: the one who completed your offer flow and subscribed to push notifications. Of course, not all users are like that – but luckily, we have TrafficBack. TrafficBack is a link that redirects your user to another relevant offer.
This smart redirect can be triggered by various scenarios: for example, when a user accepts your push opt-in request. But what if you want to profit from TrafficBack but don’t want a user to be redirected anywhere from your landing page?
For such cases, we have a special TrafficBack snippet that will open a new offer in a separate window. A user stays on your landing page, so you won’t lose their attention – but will still keep an extra chance to monetize them. This new offer will be opened upon any click on your landing page.
How to trigger this scenario? Contact your ProPush manager to take a code, add it to your landing page, and enjoy a stable conversion rate!
A user comes to your page and wants to leave immediately with no conversion and push subscription. But don’t give up: you can still monetize them right when they press ‘Back’ in their browser.
Back button is basically a case of TrafficBack, but it has a very significant difference: it doesn’t redirect users. They see a new offer on the same page – and this boosts their chances to convert.
One of our case studies showed that the Back Button can save you about 4% of your traffic, which can be a pretty big sum of money.
The Back button is easily set at your ProPush.me dashboard:
iGaming users are often impulsive, and are ready to take very quick actions. So, are you sure your landing page has a normal speed and never lags?
The basic technical tips for landing pages include:
Why stop at the minimum when you can get the maximum? Earn the most out of your iGaming landing pages and profit from everything you have on them: main offers, push notifications, and extra scripts.
Don’t be shy to ask your manager about all your monetization opportunities – and join ProPush.me if you aren’t with us yet.
Time to earn more - join ProPush!
The secret?
Well, it’s more than just sending them out. It’s about knowing what happens after you send them. And that’s where tracking steps in. Using ProPush.me with Voluum is the secret to mastering an effective push notification strategy. Together, they’re the strongest tools in your marketing toolkit.
Let’s unpack exactly why ProPush.me and Voluum are a perfect pair when it comes to tracking push notifications.
Before we dive into the tracking peculiarities, let’s reassure that push notifications monetization with ProPush.me is something you really need to try:
As you can see, it doesn’t take too much effort, but brings real results.
Figuring out tracking can be a bit tricky for publishers.
For example, ProPush.me offers postback on conversions being the leader when it comes to push notification performance.
Postback provides an extensive tracking opportunity, however, you can expand it and add even more websites or track with Voluum. Voluum lets you pass your campaign ID as a source to ProPush.me and provides the full picture of how your campaigns are doing, including the money they're making.
To start tracking, you need an account at ProPush.me and Voluum. Once you have both, go to your Voluum account, open Campaigns tab, press Create button, and add ProPush.me as an affiliate network, like this:
To find ProPush.me, you just need to type the name into the search bar:
Click ID and Source ID are the secret sauce in the tracking recipe. These bits of information make sure every click and conversion is attributed correctly, giving you a clear view of your campaign's performance.
Imagine being able to trace every dollar back to the exact moment someone decided to subscribe. That's the power of these IDs.
The Smart Tag is basically a way for ProPush.me to tell Voluum, "Hey, someone just subscribed!" And this automation is a game-changer.
It takes the guesswork out of tracking new subscribers, making your life a lot easier. Luke Kling shares a tip:
"When you create your Smart Tag, add your postback from your tracker" to automatically track new subscribers and pass crucial information to Voluum for even more detailed reporting.
Using Voluum's tracking with ProPush.me is about getting smart with your data and making every push notification count. The insights gained from Voluum can help you fine-tune your approach, targeting only the most profitable channels.
It's clear as day: tracking is vital for effective marketing. Without it, you're basically shooting in the dark.
ProPush.me and Voluum light the way, offering a clear path to maximizing your push notification revenue. Luke Kling sums it up nicely,
"You're basically getting free extra revenue on your landing pages... most of our members also see the best results with ProPush.me".
Ready to unlock the full potential of your push notifications? Dive into ProPush.me and Voluum and start tracking like a pro. Why ProPush.me? We have some reasons to highlight:
And if you're looking for a community that's all about boosting those numbers, check out Afflift. There, you'll find plenty of tips, tricks, and advice from people who've been in your shoes.
Shall you just patiently wait for further results? Well, this was the only option before — but not anymore.
Meet the new ProPush feature — Daily Cohort Revenue. It is a brand new way to analyze the payback of your daily cohorts –– all users who subscribed at a specific date. With Daily Cohort Revenue, you can now quickly check how much you earn from a chosen daily cohort and how much this cohort brings you while its users keep interacting with push notifications.
In this post, we will show you how to use this totally game-changing analytics tool.
When you open your Statistics and switch to the Subscription Date tab, you will see the following table:
Each row shows a cohort of users who subscribed to your push notifications on a particular date. Let’s suppose today is the 8 of February and look at the highlighted row:
| Subscription date | Subscribed | 1 day | 2-7 days | 8-14 days | 15-30 days | 30+ | Total |
| 25.01.2024 | 201743 | 65.60% ($104.66) | 34.38% ($54.85) | 0.02% ($0.04) | 0.00% ($0.1) | – | $159.56 |
This row shows you that the cohort of users you brought on 25.01.2024 has generated $159,56 in total for now (till 8 February). The overall number of subscribers in the cohort is 201743.
The Days columns help you understand how quickly this cohort generated this revenue:
All these figures allow you to count the ROI of a particular cohort using the ROI formula:
| Net Profit / Cost of Investment X 100% |
Note:
Sounds clear enough, we suppose — but why do you need this information in your stats?
The first and most important way to use this tool is to estimate the value of your subscribers. In other words, the Subscription Date tab will answer the following question:
— When will the subscribers who came on a particular date pay off and start bringing profit?
Let’s look at one example to make things clear.
On December 1, you paid $1,000 to purchase traffic for your landing page and added a ProPush tag to this landing. Your page immediately began to collect push subscribers bringing profits! By January, this cohort of subscribers from December 1 brought an overall $2,000:
As you can see from the graph above, all this revenue didn’t come instantly. Instead, it was distributed like this:
This way, you can analyze revenue from every cohort of subscribers who joined on a particular date. It allows you to make predictions about your ProPush RevShare profits in the long term and understand the ROI of similar cohorts – according to the formula we left above, the ROI of this cohort was 100%.
It is now easily done under the Subscription Date tab without any complicated (and not always accurate) predictive models that users build in Excel and other tools.
However, that’s not everything — and the Subscription Date tab can be helpful in three more use cases. Here they are.
Use case: When you want to know what cohort is more profitable or count how much you earn from every subscriber.
Suppose you purchased Popunder traffic for $50 on February 19, and this traffic brought you a particular (228555) number of subscribers. You want to check how much revenue and profit you received from each as well as compare profitability of this cohort with others.
This will give you insights on traffic source performance on particular days, and you can decide whether to continue using these sources for push monetization.
Here are the two formulas you can easily use to calculate it with the help of the Cohort Revenue feature.
In our case, it is $330,46/228555 = $0.0014
($330.46-$50)/228555 = $0.0012
Let’s compare this cohort’s profitability with the one that was subscribed on February 13 when we used Social traffic as a source.
($117.57-$50)/230869 = $0.0002
The February 19th cohort turned out to be more profitable, which proves that Popunder traffic works better in this case.
Use case: When you want to compare how various GEOs perform with push subscriptions.
Suppose you began driving traffic from the USA, Brazil, and India. All subscribers who came on this day will be grouped into a cohort by subscription date. However, you don’t know precisely who will better interact with your notifications — Americans, Brazilians, or Indians.
This is where the new Daily Cohort Revenue comes into play. Just sort out the users by subscription date and then make another filter by country:
Voila, you see revenue from every GEO and can now start drawing more specific conclusions. For example, you can estimate how quickly a particular GEO pays off and distribute your budget accordingly.
For example, in this case, you might want to boost your spending for India and, on the contrary, reduce the budget for Brazil.
Use case: When you add a new landing page and want to check how it performs for your extra monetization.
Say you added a new landing page — or made some changes to the existing one.
Theoretically, this may affect the subscription rate — for example, you suppose your new design inspires more trust and motivates people to subscribe.
A Subscription Date + Site filter will give you a precise image of how the landing page affects your earnings:
In this case, revenues are higher with the mylanding1.com page. If the numbers, on the contrary, worsen, try another landing or analyze how creatives might impact your revenue.
With a similar approach, you can estimate the traffic sources you switch on a particular day. For this, use the Zones filter.
We added 2 more columns to the table:
This breakdown helps you see what brought you more money: your subscribers or users monetized with TrafficBack – and adjust your monetization strategy accordingly.
The Daily Cohort Revenue is already in your account if you use RevShare — so come and test it right now. The new statistics will be available for the new cohorts you created after the feature release.
And, we want to make the product as good as possible for you – so please leave your feedback on the feature to your account manager!
Happy profits!
