In the dynamic realm of digital advertising, careful tracking is the cornerstone of campaign success. For ProPush.me users, integrating a tracker is not just a good idea; it's an important step towards new optimization opportunities and making more money with push subscriptions. 

One of the most famous trackers among ProPush.me users is Binom. It offers sophisticated analytics capabilities, allowing ProPush.me users to delve deep into campaign data, understand user behavior better, and maximize ROI.

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We compiled this step-by-step guide for those ProPush.me users who are looking for a go-to tracking solution or considering changing their current tracker. Use it to set up ProPush.me and Binom integration and benefit from tracking accuracy.

Please keep in mind: Recently, Binom introduced a new version of their tracker, Binom V2. It offers changes in user interface and user experience. Fortunately, integration mechanics hasn’t changed much: just use the upper ribbon menu instead of the contextual menu in Binom. If you have any questions, don’t hesitate to ask the very responsive @BinomSupport team on Telegram. 

Ready to dive in? Let’s go!

What you need:


Step 1

In Binom, choose the landing page you want to integrate with ProPush.me, copy the link, and add it to your ProPush.me account.

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If you use multiple domains, don't forget to specify the domain at which one you will show the push subscription window. In preview mode, the default domain will open where Binom is installed.


Step 2

To verify your landing page in ProPush.me, add the offered snippet to your landing page code as close as possible to <head>. For Binom V2 you’ll find the Code button in the upper ribbon menu instead of the contextual menu. If any error occurs at this step, contact your manager or support team.

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Step 3

When the landing page is added, create a Smart Tag consisting of a snippet and a JS-file.

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Download the file and upload it to the website folder using an FTP application (like FileZilla) or directly through Binom: go to the Files section and create a new file with the same name as your JS-file. Then just copy the content of your JS-file to the file you’ve just created.

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Step 4

After browsing the service worker file, install the code into the landing page’s source code below the <head > tag. It can also be done in Binom in the Code section. If your *.js file is located not inside the website root directory, it's important to add a full path to it.

For example, for a file located at: http://your-site.com/path/to/file/sw-check-permissions-xxxx.js

Relative path is: /path/to/file/sw-check-permissions-xxxx.js.

And you should use following parameter: ... &sw=/path/to/file/sw-check-permissions-xxxx.js ...

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If you're setting up TrafficBack, make sure to replace the current ProPush snippet in your landing page to the updated snippet with TrafficBack. 

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That’s it! If you’ve done it right, your subscriptions stats will display in Binom.

Again, if you face any issues, contact @BinomSupport team on Telegram or ProPush.me support via your account.

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So today, we decided to share some techniques on how to get the most out of Facebook in-app traffic, backing up our recommendations with our customer’s case. 


Facebook traffic: where to start?

According to our statistics, Tier-3 GEOs (NG, GH, CI, ID demonstrate the best rates) are especially rich for converting Facebook browser traffic. As an affiliate marketer, you can benefit from this traffic in two major ways:

And for the best result, rely on ProPush.me - our Smart Tag and other features are 100% compatible with social traffic. 

Now, let’s see which algorithm to follow. 


Facebook browser monetization strategy that works

So, since you cannot send push opt-in requests via the Facebook browser, you need to direct users to the Google Chrome browser first. 

Disclaimer: ProPush.me’s functionality allows you to work with Chrome, which is the most popular browser when it comes to Android traffic + Chrome has the most transparent push subscriptions mechanics. So please mind that this guide is specifically related to users who have Chrome browser. 

Propush_Push&SocialTraffic

After you show a landing page to users in the Facebook browser (this is the one used to view any Facebook content), your main task is to transfer them to the Chrome browser, and this is where you can send an opt-in request and offer a push subscription. 

What is more, you can use the ProPush.me TrafficBack feature in the Facebook browser to get additional income. TrafficBack allows you to monetize all users, whether they subscribe or not. 

Basically, the flow described above should look this way:

Propush-how-to-monetize-in-app-facebook-traffic-infographics

When adding a tag to your website or landing page, don’t forget to turn on the corresponding function in your ProPush.me account:

Propush-how-to-monetize-in-app-facebook-traffic-account-settings

Voila, now your users are redirected to your offer page, where they can get an opt-in request and subscribe if they are interested. Thus, when users get to Chrome, you can monetize them just the usual way and get extra money from ProPush.me.

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And at the same time, the TrafficBack feature will help you monetize all of your traffic. No risks.


Practice: our partner’s case

The strategy of our partner is just as we described above - transferring users to the Chrome browser from the Facebook browser as fast as possible. 

He has a very simple landing page in Facebook browser, similar to this one:

Propush-how-to-monetize-in-app-facebook-traffic-landing-example

The page is efficient, since it follows two main rules for such a flow. 

Here is what users see when they click the link on a landing page:

Propush-how-to-monetize-in-app-facebook-traffic-transferring

After clicking on the “Continue” button, they are transferred to the Chrome browser, where they can finally subscribe to Push notifications.

Propush-how-to-monetize-in-app-facebook-traffic-transferring1

Working with Facebook traffic this way, our partner receives $1000+ profit from ProPush.me per day! Here are the stats (period: 9/10/2023 - 15/10/2023):

DatePre-requestsSubscriptionsProfit from ProPush.me
09.10.2023492 93854 251$1 384
10.10.2023500 69258 738$1 477
11.10.2023442 68055 569$1 434
12.10.2023418 33050 045$1 322
13.10.2023391 56046 334$1 239
14.10.2023352 34441 670$1 120
15.10.2023350 01541 215$1 069

Time to remind you about TrafficBack. Our partner implemented this feature into the landing page that appears in the Facebook browser, so when users clicked it, they were redirected to the relevant offer. Therefore, users react eagerly and profit stays stable - they see things they are interested in.


Some takeaways

To sum up, let’s highlight some key points of our today’s article:

So, that’s all, folks! Rely on ProPush.me in most monetization cases - even with Facebook in-app traffic. Just do it smartly following our guides. Happy monetizing!

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From the experience of ProPush.me partner (publisher) who monetizes iGaming traffic, smartly-tailored creatives can be game-changing for this tough niche.

Today, we want to show you how smartly-designed iGaming creatives help in monetizing more traffic with push subscriptions. We base our research on the publisher's success story as well as the stats we've collected from other well-performing pre-landers.


Background: our publisher and his stats

So, as we said, one of our publishers works with the iGaming vertical and does a pretty good job with that. To add some background, we would like to briefly describe his case:

This means that our partner gets about $4 000 per month from ProPush.me only.

And here are some of his general statistics by weeks (period: 03/04/2023 - 14/05/2023):

DatePre-requestsSubscriptionsProPush.me Profit
Week 1193 5346 339$2 222
Week 2313 5846 094$2 021
Week 3144 3624 317$1 855
Week 4582 9916 498$1 808
Week 594 5354 351$1 456
Week 6156 7664 488$1 220

The difference in profit during the first and sixth week can be explained easily - this happened because our partner has changed his approach to GEOs, which you will see below. His main GEOs were CA and AU, he received a significant amount of subscriptions during the first period, which turned into growing profit during the second period. And this happened around all the GEOs.

Here is how it is reflected in the statistics. 

The first weeks:

GEOPre-requestsSubscriptionsProPush.me Profit
AU47 3352 222$1 047
CA58 5081 708$861
NZ15 337523$474

The last weeks:

GEOPre-requestsSubscriptionsProPush.me Profit
AU45 0852 721$1 893
CA47 4562 463$1 453
NZ10 128576$774

By the example of AU, our partner first had 2222 subscriptions and his profit was $1 047, while at the end he had 2 721 subscriptions with $1 893 profit. 

Why did this happen? The profit started growing because our partner received money from the previous subscriptions. 

Globally, push conversions heavily depend on the landing page and creatives on your landing page. Our publisher did a great job tailoring appealing creatives and therefore - succeeded. So let’s take a look at his witty ideas, review them, and see how you can use those insights to your advantage. 


What works for iGaming offers via examples 

So our publisher worked with Gaming-themed push-collecting offers, using the ProPush.me tag. Here are his strategies.

Success stories

For your better understanding, we present an example of a pre-lander with a push subscription tag, where an opt-in window appears. 

Propush-igaming-creatives-case-success-story

Why is that efficient?

What do we see here? So, basically, this is a content-centered media-themed webpage, where one can see a photo of a previous winner, plus - his success story to get inspired. 

In the iGaming vertical, success stories add reliability and social proof. Indeed, people easily identify themselves with others, especially when they see two important traits in those others - “he is just like me” + “he has something I want to have”. This is the ultimate formula for success stories that work, just like the one in the example.

Chance to win a prize

Another successful creative was this one:

Propush-igaming-case-creatives-wheel

Why is that efficient?

The efficiency of a bonus wheel like that is easy to explain:

A small trick: an additional element you may try adding to your bonus wheel is a list of payment methods (Skrill, Visa, Mastercard, whatever else you can provide) to increase reliability and show how your users can receive their hypothetical prizes. 

Three-in-a-row game

Another type of iGaming creative we noted was a classic three-in-a-row (or four, or five, whatever you want) game:

Propush-igaming-case-three-in-row

Why is that efficient?

Let’s analyze this one, as well. So, again:

A small trick: also, we saw how publishers enrich this and other types of iGaming creatives with one more additional element (just make sure not to overload your creatives with active elements, if you don’t want your user to get lost and never convert): countdown clock. 

Propush-igaming-case-countdown

Urgency and limits work as motivators to act immediately, but again - if you decide to use it, make sure to give a reasonable amount of time left. Say, a couple of days or hours until the offer stops won’t make your visitors panic, but at the same time - add value and exclusivity.  


Quick summing up

Your short takeaways:

And for the best results, rely on ProPush.me, because it helps to:

Good luck with your iGaming campaigns, and may your creatives be the most appealing on the entire Internet! 

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Testing affiliate marketing campaigns is always about spending — and often about losses. Sometimes, these losses are very significant and disappointing. 

Can you fight this somehow?

Nikolaos, the participant of the Follow-Along contest we organized with PropellerAds and our friend Luke from Afflift, gave us a detailed reply. Meet his case study — and look at how ProPush.me extra monetization helped to ride out a tricky campaign.


About the Case Study

Nikolaos decided to try out two offer types: the one with the Cost-Per-Install conversion from ZeyDoo and a couple of mobile content offers from Golden Goose

He added the ProPush.me tag to all his landing pages and set the ProPush.me Back Button. In simple terms, it meant that:

PropellerAds_Back_Button_announcement

Now, let’s look at both offer types in more detail.


Offer 1: Cost Per Install

Nikolaos created a campaign with PropellerAds Onclick (Popunder) traffic, picked 3 GEOs to test, and set a pretty broad targeting:

ProPush.me extra monetization: Campaign settings for the main offer

At first, the offer was not doing very well — here are the stats for the first week:

CampaignConversionsProfitCRROI
PropellerAds Popunder geo1422$9.3510.000%19.991%
PropellerAds Popunder geo257-$2.0980.000%-41.444%
PropellerAds Popunder geo321-$6.3980.000%-84.007%

As you see, almost everything is in red. But, well, that’s the testing phase! 

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Nikolaos decided to add more GEOs and see if they performed better. Meanwhile, he noticed that ProPush.me and Back Button script were compensating for the losses: just look at the stats for day 8:

PropellerAds statistics:

CampaignConversionsProfitROI
PropellerAds Popunder geo1,2,3692-$35.192-18.02%

ProPush.me Back Button statistics:

ImpressionsProfit
1811012$21.772

ProPush.me subscribers statistics:

SubscribedImpessionsUnsubscribedProfit
677182793186$2.212

Simple math: Nikolaos lost $35 on tests but earned almost $24 with ProPush.me extra monetization, and this almost recovered the inevitable losses of the campaign’s initial stage.

The next five days were pretty successful: here are stats from PropellerAds:

CampaignConversionsProfitROI
PropellerAds Popunder geo1,2,33,361$55,2808.64%

And ProPush.me kept making the experience even greener:

DateSubscribedImpessionsUnsubsribedProfit
18.09.202364919371661361$11.284
17.09.2023218323636791968$18.945
16.09.2023422363124338422403$24.069
15.09.20233464251131912516$24.898
15.09.2023399023473592608$27.049
Total139171159523710896$106.346

However, as Nikolaos said,

The period from September 19th to 26th turned out to be quite a disaster for this offer. The problem was the flagged domain — in simple words, Google marked it as malicious by mistake.

Propush_Monetization_Mistakes_to_Avoid

The result of this mishap is evident from the stats:

CampaignConversionsProfitROI
PropellerAds Popunder geo1,2,34400-$82.302-9.174%

But when we look at the ProPush.me stats for the same period, it seems that the disaster is not so… disastrous. Nikolaos noted that ‘ProPush.me keeps saving the day even on bad days, making this massive loss a slight profit.’ — here is the proof:

DateSubscribedImpessionsUnsubsribedProfit
26.09.2023225616339171236$11.491
25.09.2023135821704671301$13.003
24.09.2023152521788191430$12.903
23.09.2023119522285391244$11.431
22.09.202368422702431283$10.830
21.09.202384223160471382$10.704
20.09.20233823395391452$9.388
19.09.20238923903401573$10.365
Total79871752791110901$106.346

Offer 2: Mobile Content

Propush_Mobile_Games_Case_Study

While struggling with the short video app campaigns, Nikolaos had also been testing several mobile content offers. Here is what the tests showed after the first three days:

CampaignConversionsProfitROI
PropellerAds Popunder geo1,2,36.319$25.2132.156%

ProPush.me was also doing its thing — and made an extra $98. It’s almost 300% more than the overall campaign’s profit!

SubscribedImpressionsUnsubscribedProfit
24416744180410757$98.163

Later, Nikolaos made some optimizations, picked the best-performing offers, and continued running traffic — with ProPush.me working alongside.


The Results

To sum up, here is the overall result of all Nikolaos’ campaigns he ran during the Follow-Along Contest:

CampaignConversionsProfitROI
All FA campaigns29.526$92.8051.664%

Well, he went into the green, and that’s encouraging. But do you want to see something even more encouraging than that?

Look at the overall stats for the same period from ProPush.me:

DateSubscribedImpessionsUnsubsribedProfit
30.09.2023203121612261619$14.269
29.09.202319182172619163615.051
28.09.202322042175769157514.479
27.09.202325712183157155714.876
26.09.2023280121691491549$14.979
25.09.2023135821704671301$13.003
24.09.2023152521788191430$12.903
23.09.2023119522285391244$11.431
22.09.202368422702431283$10.830
21.09.202384023160471382$10.704
20.09.20233823395391452$9.388
19.09.20238923903401573$10.365
18.09.202382023943461722$14.162
17.09.2023208123351791995$17.877
16.09.2023307324241802325$23.027
15.09.2023360724840482464$23.824
14.09.2023406625190492642$28.735
13.09.2023401219402932571$26.808
12.09.2023511820431752799$26.853
11.09.2023592520357522869$26.733
10.09.2023703519890193331$26.530
Total971296395590666407$557.652

Yes, you got it right. Most of the profit Nikolaos got within the contest period came from ProPush.me— and he earned literally 500% more from push notifications and ProPush.me extra monetization than from his offers.

What shall this teach media buyers?

Don’t be afraid to try and test offers with complicated flows. With the right extra monetization tools, you won’t waste your budget and even keep a failed campaign profitable.

To sum up, ProPush.me is your shield when it comes to red numbers in your media buying account. So why not get armed right away?

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